Kathryn Glaser Email & Phone Number

San Francisco Bay Area

Alameda, Ca

Oversaw strategic planning, development, and implementation of GTM seasonal brand integrated marketing programs for organization’s primary wholesale key accounts and all Tier 2 dealer accounts. • Provided strong business relationship management, content brief development, loyalty program implementation, and management related to key accounts marketing programs, partnership funds, event projects, and co-op budgets. • Project managed approximately ten marketing / dealer integration events and assets annually to promote products and cultivate relationships. • Partnered and managed advertising agency on developing media plans: OOH, digital radio, mobile, social, video and creative assets. Seasonally drove relationships with numerous vendors simultaneously.

Alameda, Ca

Created and implemented wholesale account marketing plans, events and creative assets for TNF dealers. Oversaw Account Marketing budget and wholesale dealer co-op website for marketing GTM programs and dealer sales tools. Served as point-person and provided customer service for all TNF dealers, six U.S. sales agencies, Canada Sales and Marketing team and for the internal TNF Sales and Marketing teams. • Ensured all aspects (sales tools, graphic signage, packaging, fixtures, ad templates) of wholesale dealer site were implemented on-time and within budget. Lead point of contact for 3rd party vendor management. • Streamlined processes and ensured ongoing program relevance by developing and maintaining co-op standards, approvals, and controls. Maintained TNF brand direction and consistency in market.

Alameda, Ca

Planned, crafted, and instituted Retail marketing campaigns, communicating and implementing plans and promotions via direct mail, email, social media, GWP, mall marketing media, OOH, radio and POP.• Ensured project timeline adherence and open communication with Retail GM, Retail Buyers, Retail staff, Sports Marketing, CSR / OP Managers, Creative Services, agency partners, and Retail operations for 42 retail stores. Set up ROI tracking for campaigns and reported back status to the teams.• Developed creative briefs, timelines and project managed internal creative services assets, budget assignments, tracking and invoicing through the WEA and SAP systems.

Monterey, Ca

Lead the product development and launch, program management, marketing strategy development, and implementation, customer service and main point of contact for NG Science and Content Literacy product lines.• Trained and presented to 200+ Sales Representatives, internal employees and consumers at nine national sales conferences and during internal sales meetings. • Program managed and produced marketing communication, product packaging, collateral, direct mail and email campaigns in conjunction with product sample packages. Developed and approved all website content, marketing copy, creative layouts for packaging, catalog and advertisements.

Monterey, Ca

Project-managed implementation of NG Science and Content Literacy marketing and sampling programs. Analyzed and reported on various ROI projects’ effectiveness, tracked expenses against budgets, processed invoices. • Devised the plans and scheduled the marketing programs, product marketing strategies and analytics, producing the email campaigns, direct mail brochures, collateral and the sample assortments for the sales force, state adoptions and consumers. Project managed creative development. Purchased direct mail and email consumer based lists with outside vendors.

Monterey, Ca

Performed project planning, product development, and pre / post publication coordination for school publishing K-5 books. Partner with design, production and editorial staff on book content and final execution.• Project managed the daily production activities for projects providing tracking and scheduling timelines while monitoring the various production phases of a project. Proofing and ensured design specifications; page layout, typography, artwork, photographic materials and copy are accurate. Reviewing each step of page proofs for adherence to production specs. Vendor management throughout production process.

San Francisco Bay Area

Created, managed and executed marketing plans, programs, events and digital assets. Communicated and executed the GTM marketing objectives, sales strategies, creative direction, and consumer advertising programs. • Project managed multi-faceted, account specific projects and sales tools, while adhering to simultaneous and varied deadlines. Managed project content, briefs, timelines, schedules and assets for pre/ post print production process on printed collateral materials, packaging and POS/PLS graphics including final printer proofing, the print buying, mailing and various vendor negotiations.

San Francisco Bay Area

Managed all catalog print production from conception, timelines to final release and printer proofing.

Portland, Oregon Area

Managed the planning, timelines and production process for the seasonal woman’s, men’s, and kids’ apparel lines for global corporate collateral sales tools and packaging projects.