Kathryn Gordon

Kathryn Gordon Email and Phone Number

Consulting Business Owner @ New York, NY, US
New York, NY, US
Kathryn Gordon's Location
New York, New York, United States, United States
About Kathryn Gordon

I am a creative marketing executive with a highly successful track record in brand and sales development, consumer promotion, strategic planning and integrated campaigns.• Create and implement integrated marketing programs for multiple divisions of large entertainment based companies• Developed dynamic, cutting-edge marketing strategies to increase trade and consumer awareness• Identify multi-platform partnerships and form alliances to extend brand message• Develop successful promotional partnerships resulting in increased consumer awareness and salesSpecialties: like-minded brand alliances; blogs; social networking; community building and outreach; viral marketing; retail promotion; graphic design

Kathryn Gordon's Current Company Details
The Book Hook

The Book Hook

Consulting Business Owner
New York, NY, US
Kathryn Gordon Work Experience Details
  • The Book Hook
    Consulting Business Owner
    The Book Hook
    New York, Ny, Us
  • Hachette Book Group
    Marketing Project Director
    Hachette Book Group Aug 2022 - Aug 2023
    New York, Ny, Us
    • Increased title acquisitions by creating an author education program and publishing onboarding experience that revolutionized the author/publisher relationship
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  • Hachette Book Group
    Marketing & Publicity Director
    Hachette Book Group Jun 2021 - Aug 2022
    New York, Ny, Us
    • Raised over $150k for Foster Care and set the standard for future charitable alliances• Grew social media audience and engagement by 65%
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  • Hachette Book Group
    Publicity Director
    Hachette Book Group Apr 2021 - Jun 2021
    New York, Ny, Us
    • Consistently built bestsellers with major media bookings and placement
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  • The Griffith Lab
    Marketing Consultant
    The Griffith Lab Dec 2019 - Apr 2021
    • Raised hundreds of thousands of dollars annually via charitable alliances with Project ALS, Change for Kids, NAMI NYC, and CASA NYC• Secured major book media increasing sales and exposure for the Griffith brands in fitness, skincare, and health advocacy
  • The Book Hook
    President/Founder
    The Book Hook 2006 - Apr 2021
    Founder of a company specializing in creating brand identity and increasing brand awareness via social media, expert design and innovativemarketing campaigns that make an impact, leave a salient and lasting impression and generate sales.
  • Harpercollins Publishers
    Director Of Brand Development
    Harpercollins Publishers Aug 2012 - Dec 2019
    New York, New York, Us
    • Increased author brand awareness and backlist book sales with programs giving readers unprecedented access to authors• Expanded market share by aligning with like-minded companies for experiences outside the book market• Consistently produced sold-out events with waiting lists, adding thousands of new readers to authors’ fan bases
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  • Iuniverse
    Director Of Author Marketing
    Iuniverse Sep 2006 - Apr 2007
    Us
    • Generated new revenue and profit sources with DIY publishing tools for self-published authors
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  • Dc Comics
    Marketing Consultant
    Dc Comics 2005 - 2006
    Burbank, California, Us
    Built the marketing campaign and managed the launch of the Minx series.
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  • Simon & Schuster
    Director Of Marketing/Editorial Director
    Simon & Schuster 1997 - 2005
    New York, New York, Us
    Directed all marketing and editorial efforts of Simon & Schuster’s consumer website, www.SimonSays.com. Key liaison between the Online Production group and the Simon & Schuster Publishing Group, including publishers,editors, sales reps, marketers and publicists, as well as booksellers and authors. Managed copywriters, production and design staff. Oversight on all design templates and promotions.
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  • Penguin Books
    Product Manager
    Penguin Books 1991 - 1994
    London, London, Gb
    View

Kathryn Gordon Education Details

  • New York University
    New York University
    Liberal Arts And Sciences/Liberal Studies
  • Columbia University
    Columbia University

Frequently Asked Questions about Kathryn Gordon

What company does Kathryn Gordon work for?

Kathryn Gordon works for The Book Hook

What is Kathryn Gordon's role at the current company?

Kathryn Gordon's current role is Consulting Business Owner.

What schools did Kathryn Gordon attend?

Kathryn Gordon attended New York University, Columbia University.

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