Kathryn Hagan Email & Phone Number

San Francisco, California, Us

• Identify and drive opportunities that enhance CX throughout the shopping journey. • Lead cross-functional teams and work closely with IT, Design, and Business teams to achieve goals. • Communicate proactively, clearly and completely with team members, cross-functional teams, strategic partners and all levels of leadership to provide product delivery requirements, delivery statuses, impediments, product roadmap information and/or product performance data. • Implement and use data to analyze and understand business needs, ultimately determining the best priority for the product backlog based on a data-centric justification.• Drive the delivery of valuable, usable and feasible solutions, including 3rd party solutions. • Create and maintain product roadmaps, including MVP and enhancement strategy. • Deploy test and learn strategies to determine business value and future strategy. • Gather requirements, elicit information on technical challenges and describe the current and future functionality in partnership with development team. • Write requirements and prioritize backlog based on product strategy and vision. • Create detailed technical documentation and requirements that will be used by the architects, developers and QA team members to make functional changes to the product. • Assist cross-functional groups with product launch activities including, but not limited to UAT, product demos, product training, and support processes. • Communicate the product strategy, roadmap, deliverables, performance, etc. to stakeholders. • Help define KPIs and participate in the monitoring and reporting of the data. • Attend release sessions and provide Go/No-Go decision within the process. • Perform Business Analyst responsibilities in absence of an assigned Business Analyst.

San Francisco, California, Us

Key responsibilities include: - Identify opportunities to create new content and functionality on our e-commerce site- Improve existing website content and functionality with the goal to improve conversion rates and user experience- Collaborate with design team to create new website content that fully embodies the brand- Work closely with development team to write user stories and requirements, and oversee the implementation and QA of new content and functionality of the site- Quantitative assessment and optimization of website experience and content through Google Analytics, multivariate testing, A/B testing, and user testing- Ensure a consistent and seamless cross-device experience

San Francisco, California, Us

Westminster, Co, Us

We started a business! I am an owner and co-founder of Sauce It To Me LLC. Sauce It To Me offers hot sauce subscriptions, gift sets, and individual bottles delivered right to your door.Main areas of focus include:- Building sauceittome.com, and keeping products, information, app integrations, and pricing up-to-date on Shopify platform.- Brand creation and strategy.- Run social media accounts, creating unique images and copy, to promote company growth and product awareness.- Product photography for site and social use.- Create and send emails to promote brand and product offerings.- Monitor conversion trends and website analytics.- Manage relationships with other companies to include their sauces on our website.

Broomfield, Co, Us

- Lead cross-functional collaboration to implement and manage personalized marketing strategies across email, social, website and media channels (Including, but not limited to: Display, SEM, paid social, native, OOH, CRM, etc.)- Craft marketing deliverables including messaging, imagery and CTAs to target varying guest segments- Manage content creation and execution of monthly Epic Pass Club email sends to support pass holder engagement- Manage end-to-end creative process for all marketing deliverables to ensure on-time delivery and consistent look and feel- Continually identify and implement optimizations of epicpass.com to increase conversion- Analyze sales on a weekly basis and monitor performance of website, media, and CRM - Integral part in achieving record growth in pass sales

Broomfield, Co, Us

Marketing Specialist on the Season Pass team, helping grow sales and support personalized marketing strategies and content for our guests. - Drive incremental growth of Season Pass business by tying strategy to tactical execution - Analyze sales on a weekly basis and monitor performance of website, media, and CRM to optimize conversion rate - Ensure executional excellence and optimization of in-market tactics- Assist with new product launches, including UX/UI of product pages and CMS setup- Coordinate creative requests and strategic development of CRM tactics and timelines- Own website content and creative to promote conversion- Report on tactical and regional performance

Broomfield, Co, Us

Broomfield, Co, Us

Responsibilities include:- Updating website with up to date information.- Creating new web pages to improve the guest experience.- Send Epic Pass Club emails to pass holders, driving revenue and also educating guests on our resort portfolio and offerings.- Edit and push targeted media including Display, SEM, Social, Radio and Email.- Work with Creative team on marketing deliverables.- Provide analytics and pull reporting on site traffic and health.- Point of contact for Urbans resort teams to relay messages, updates and answer questions as needed.

Burnsville, Minnesota, Us

Marketing responsibilities include:- Helping with ad placements in magazines including Minnesota Bride & Lake Country Journal.- Working with media providers for coverage and commercial placement.- Providing feedback and updates for setup of e-commerce site, admin site and payment portal. - Updating website text.- Accepting, declining, creating sponsorship opportunities.- Attending events on behalf of Destiny Cruises (trade shows, festivals, etc.).- Maintaining relationships and partnerships with businesses, media & clients in the area.- Managing budget for 2014 expenses & projected 2015 expenses.As Director of Events for Destiny Cruises:- Lead tracking and management and for private events.- Set up of POS System for vessel.- Coordinating private charters (corporate events, meetings, weddings).- Dealing with payment and invoices of private charters.- Answering customer calls and questions.- Updating caterer on a daily basis with headcount numbers & special requests.- Creating agendas for weekly operations calls with the co-owners & GM.

Eagan, Minnesota, Us

I was a part of the FindLaw Local Team during my contract period at Thomson Reuters. - Worked with clients and account managers to optimize website listings. - Created artwork for online profiles.- Edited text to fit optimization standards.- Fulfilled Yext listings for clients.

I focused on both internal and external communications including writing press releases, client correspondence and posting to our intranet site.- Organized, wrote for and proofed our client newsletters: distributed to more than 22,000 clients, three times a year.- Wrote press releases for company sponsorships, awards, events and grant donations.- Coordinated grant check presentations with local media coverage.- Created a company Style Guide for internal and external use.- Ghost-wrote quotes for team members including VPs and Financial Officers.

Mankato, Mn, Us

I wrote, edited, revised and posted news releases to the Faculty & Staff page of MNSU's website.

Arden Hills, Minnesota, Us

I wrote more than 2,000 long descriptions for our products, paying attention to SEO keywords while carrying the voice of MagnetStreet.Also:- Contacted brides to be featured in our wedding blog- Researched and wrote blog posts- Ran company Pinterest page- Re-wrote recipes for our tear-off products- Assisted at product photo shoots- Named product designs

Bloomington, Il, Us

Called clients and coordinated schedules for financial reviews with agents.

Bachelor Of Arts (B.A.), Mass Media, French

Education record