Kathryn Hall Email & Phone Number

Charleston, South Carolina, Us

In this role I focus on developer product marketing, customer advocacy, and storytelling about technology innovation. What does this mean? I support coworkers and customers in developing their skills through one-on-one coaching, community building, and mass education events. Product marketers, content marketers, and product managers need expert skills in telling stories that put the customer front and center and extol the benefits of their products. As part of my product roadmap storytelling leadership role at Blackbaud, I help coworkers and partners refine their presentation and positioning skills so they bring their best message forward when presenting to an audience or publishing customer-facing materials. As for developers, I produce and promote coaching and educational opportunities for customer developers at all skill levels - low-code developers, fusion developers, and pro-coders - to help them grow skills and transform their use of technology. Over the last several years the population exploring and leveraging the Blackbaud technology ecosystem has exploded, with 3x the number of external developers creating solutions using APIs and other developer tools.

Charleston, South Carolina, Us

• Created the Blackbaud Product Update Briefings event, a global bi-annual virtual conference focused on Blackbaud product innovation and adoption. Spearheading this effort involved building consensus and coordinating efforts of dozens of product management, customer success, and marketing teams to change long-established product roadmap, product adoption, and demand generation practices. Partnered with regional marketing teams (Canada, EMEA and APAC) to ensure an event with global reach and relevancy. RESULTS: The first global Blackbaud Product Update Briefing event in April 2020 included 47 virtual product roadmap and product adoption sessions, had 28,000 registrants, and resulted in over $10M ARR in marketing-influenced pipeline. The second Product Update event in October 2020 included more sessions representing all of Blackbaud's global product lines and influenced over $20M in ARR pipeline. This bi-annual event continues to this day. • Led the initiative to redefine market positioning for a key software line to emphasize innovation and extensibility, starting with a gradual year-long "soft launch" phase to build awareness, leading up to a widespread corporate launch.

Charleston, South Carolina, Us

• Led cross-functional team to develop a comprehensive Blackbaud product launch framework that defines "release/launch readiness" for all internal teams from support to front-line sales and specifies internal and external marketing collateral, partner enablement, and customer success activities required, depending on significance of the launch.• Responsible for customer marketing and retention initiatives for Blackbaud's leading nonprofit marketing, peer-to-peer events, and political advocacy software. Developed comprehensive approaches to encourage feature adoption, ensure customer success in using the software, and gain insights into proactive software usage patterns that signaled renewal likelihood. • Developed go-to-market strategies for Blackbaud's leading fundraising and marketing / engagement solutions, including sales enablement and preparing internal teams to support new feature releases, including customer success, support, professional services, and training. • Developed and presented product roadmap webinars, thought leadership webinars, wrote white papers, benchmark reports and blog posts, and spoke at customer and industry conferences on topics pertaining to nonprofit industry trends and best practices.• Coordinated Product Advisory Groups for customers of Blackbaud's Luminate Online and Blackbaud CRM product lines.

Charleston, South Carolina, Us

Pioneered Customer Success at Blackbaud as a part of an intrapreneurial group tasked with developing a program to grow customer loyalty and revenue by improving their performance on our software. Begun as a pilot project, the program proved its merit and Blackbaud subsequently expanded this concept across the enterprise, so that today Customer Success is a major internal department and an essential aspect of Blackbaud's customer relationship strategy. Worked as a trusted advisor to mid-market and enterprise level nonprofit customers to help them realize more value from their Blackbaud technology investments. This included advising on best practices for nonprofit fundraising campaigns, alumni engagement efforts, peer-to-peer event success, and multi-channel marketing to raise more money and increase their supporter base. • Analyzed system architecture and business processes to recommend changes that increase efficiency, revenue and participation rates.• Led quarterly executive business reviews with customers to review fundraising benchmarks and plan for growth• Advocated for customer needs to resolve issues and influence product development to ensure customer success and retention

Charleston, South Carolina, Us

As a dedicated technical resource for the sales team, I had a $19M+ quota in 2011 for sales of web-based services projects and software. I had quotas of varying sizes and met or exceeded them in all years in this position. During my tenure, Kintera was acquired by Blackbaud. Job responsibilities included:• Analyze software infrastructure and goals of client and recommend and demonstrate solutions that would help client achieve these objectives• Perform account reviews on existing clients: analyze their use of Blackbaud software, advise on areas for growth, and troubleshoot technical problems • Deliver user group presentations, blog on fundraising industry trends and best practices, and lead sessions at industry conferences.• Estimate complex software implementation projects and develop statements of work in collaboration with engineers and professional services implementation team members.

Charleston, South Carolina, Us

Managed software implementation projects for nonprofit clients, including Sesame Workshop, Doctors Without Borders, World Vision, Food For The Poor, Global Impact, and American Heart Association. Consulted with nonprofit clients to develop implementation plan, including writing detailed statement of work, mapping as-is and to-be web site and data architecture, creating technical specifications, and managing the project plan over the project life cycle.• Managed overall implementation calendar, including deliverables produced by both Kintera and partner organizations to ensure timely delivery of an excellent product. • Supervised, directed, and QA’d project-related work by creative and web development teams.• Interacted with product management and engineering to drive product enhancements.• Produced websites, developed fundraising email campaigns, and created content as needed to ensure project excellence.

Irvine, Ca, Us

• Established development strategy for ecommerce technologies on gateway.com, including home page, shopping cart, checkout path, site search, “My Account” and customer notifications.• Defined scope, wrote requirements, and managed execution of ecommerce projects.

Irvine, Ca, Us

• Defined processes for teams engaged in daily Web site production activities, negotiated conflicts, and ensured effective execution on long term development projects. • Managed relationships among the IT engineering, design, marketing, and merchandising teams to build consensus and drive productive, on-time delivery of projects. • Managed overall calendar for Web production and facilitated web team “governance” meetings. • Supervised Web project management team responsible for scoping, requirements definition, oversight, and deployment of gateway.com site enhancements.

Basking Ridge, Nj, Us

• Managed content strategy, development, and production for four Verizon.com online help sites.• Supervised team of 6 Web developers, writers, and content coordinators.• Managed technical Web enhancements, coordinating with stakeholders across Verizon.com. • Established context-sensitive help as a standard on Verizon.com

Basking Ridge, Nj, Us

• Managed technical teams responsible for maintenance of Verizon.com, the Verizon Online intranet, and the Verizon Online marketing website for its Spanish-speaking public. • Directed client relations and testing on two client software CDs.• Developed and documented coding standards for the Verizon Online Web development group.

• Produced four corporate websites. Key accomplishments included: o Sole responsibility for content development, information architecture and coding four web sites. o Planned and executed three major redesigns of the corporate websites. o Streamlined company’s Web publishing effort by creating a staging environment, templatizing web pages and establishing efficient procedures for creating and updating Web pages. • Managed production and printing of 7 monthly newsletters, 2 quarterly books, and 2 annual reports. Introducing new production processes and printing methods resulted in the company saving over 50% of its annual print budget on a repeated basis and achieved a more professional, branded “look” across all corporate publications.• Managed corporate Novell network and provided all end user technical support. • Outsourced company's Internet and LAN infrastructure, including Web servers, e mail servers, and network server maintenance.• Project manager for corporate Y2K preparations.

Vienna, Virginia, Us

• Provided technical sales support to sales staff, scoping projects and presenting technical solutions• Managed client relationships, developed project plans and managed internal teams in the delivery of high quality electronic and print publications projects.

Vienna, Virginia, Us

• Responsible for quality, scheduling, staffing, and profitability of print and Web production jobs in a high-pressure production department with a schedule that demanded juggling 25 to 50 projects simultaneously.• Supervised eight full-time publication specialists and a roster of on-call temporary workers.

Provided logistical, communications, and other program support to an international trade promotion organization. Based in Chişinău, Moldova, USSR.

Washington, Dc, Us

As a program manager for a scholarship program within the Center for Immigration Policy and Refugee Assistance (CIPRA) at Georgetown University, managed communications channels and coordinated programs with scholarship offices in 14 countries across Central America and the Caribbean.

Bsfs, Foreign Service

Latin American History & Economics