Senior Principal Product Marketing Manager at Blackbaud | Nonprofit Customer and Developer MarketingAs a Senior Principal Product Marketing Manager at Blackbaud, I leverage 20+ years of experience in CRM, marketing, fundraising technology, and digital transformation to create and execute go-to-market strategies that drive product adoption in the nonprofit, advocacy, healthcare, and higher education sectors. I am a certified PMC Level II by the Pragmatic Institute, though most of my expertise is built in the school of learning-by-doing, working with some of the best teams in the business. I focus on the intersection of people and technology, understanding human needs and positioning technology solutions - that's why you'll see me specializing in customer marketing, roadmap communications, developer marketing, product launch communications, and internal readiness (with sales enablement / customer success enablement).Don't talk to me about a job that involves doing the same thing again and again. I'm your person if you need something started or transformed, expect bridges and relationships built between Sales, Marketing, Product Management, and Customer Success, or have an intrapreneurial project that requires a targeted team of change agents to figure out how to do something new. I thrive in environments that require cross-functional collaboration, organization change, and intrapreneurial bootstrapping. Some of my notable recent achievements include creating transformative corporate marketing & education events like the Blackbaud Product Update Briefings, a bi-virtual roadmap messaging conference that has resulted in over $10M ARR in incremental revenue per bi-annual event, and co-chairing (in a very hands-on way) the transformation of Blackbaud's annual Developer Conference into a year-round education and enrichment program ("bbdevdays") for developers at all skill levels.