Kathryn Hawkins Email and Phone Number
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As managing director of Eucalypt Media, I work with organizations to craft custom solutions for elevating their brand and engaging their target audiences, through initiatives including content strategy, SEO, PR, and content creation. Our strategic content marketing and PR programs increase site traffic, SEO rankings, content opt-ins, backlinks, social followers, media mentions, and other key metrics. We also offer a la carte content creation services for organizations with existing strategic plans and for large marketing/PR agencies, providing them with sophisticated, journalism-driven content to fuel their marketing, talent brand, and demand gen programs from our team of 20+ veteran journalists. We have specialized expertise in many fields, including cybersecurity, cryptocurrency, martech, fintech, higher ed, and numerous B2B technology sub-specialties.SERVICES:* Content and SEO audits and strategy development* Content marketing training for in-house teams* Content creation (Content marketing, lead-gen content, and sales enablement content)* Content promotion and link-building campaigns* Email marketing strategy and execution* Public relations strategy and execution* Employer branding strategy and content development* Ghostwriting for thought leaders and corporate executivesOUR IMPACT (SELECT CLIENT RESULTS):* Organic and social traffic increase of more than 400% YoY after launching content strategy for a web platform, from 30,000 to 120,000 unique monthly visitors* Number of SERP results jumped by 180% within 6 months of SEO-optimized landing page campaign (100 to 180 ranking pages)* Book launch PR campaign resulted in placements in CNBC (video), New York Times, Australian Financial Review, New York Times, and dozens of industry publicationsWHAT OUR CLIENTS SAY:"Everything, from their communication to the deliverables, was flawless."“This is something that I think any marketer, any founder – any person who wants to be a leader in their space – needs to have in their arsenal, and that’s Eucalypt.” We're an 8-time Clutch Global Leader. See our verified testimonials: https://clutch.co/profile/eucalypt-media*We've worked with over 170 clients over our 17 years in business. See my work history below for breakouts of a handful of the more significant engagements.
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Head Of ContentEucalypt Media Jan 2007 - PresentJacksonville, Fl, UsI work with clients to develop comprehensive content marketing and digital strategy strategy plans, including competitive research, user research, SEO research, social media strategy, buyer personas, content templates, and editorial calendar development. Overseeing teams of up to 20 consultants (plus an in-house team of 6 before shifting to a remote strategy), I’ve developed and implemented content marketing strategies for over 175 startups and enterprise brands -- see details of key client engagements in my work history below.
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Director Of Public RelationsEucalypt Media Jan 2007 - PresentJacksonville, Fl, UsI develop and oversee public relations initiatives including crowdfunding campaigns, book launches, and startup funding announcements that have resulted in press mentions and guest blog opportunities in publications including Inc., Entrepreneur, Fast Company, the New York Times, and CNBC. Our PR work also encompasses ghostwriting content for executive thought leadership, and we partner with larger PR/marketing firms to support their thought leadership content creation efforts.
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Editorial ConsultantDiligent Jun 2024 - PresentNew York, Ny, Us• Support development of educational certification programs in the GRC space, focusing on climate change and corporate governance.• Collaborated with teams to ensure program content aligned with industry standards and best practices.• Conducted research and analysis to identify emerging trends and topics for program development. -
Content Marketing Agency LeadLoop Dec 2021 - PresentColumbus, Ohio, UsMy agency was brought on as a strategic marketing partner (100 hours/month) to support this ecommerce returns management solution's content marketing strategy, supporting them with strategic guidance and ideation, and executing on content deliverables for both the product and content marketing teams. I edit and manage a team of writers in the production of assets including ebooks, case studies, blog content, and a large-scale thought leadership piece, The Future of Returns, in addition to writing content independently and collaborating with Loop internal stakeholders to develop and support new marketing initiatives. The company has seen 5x revenue growth from 10M to 50M over the first two years of our partnership, with 60% marketing-attributed revenue (75% influenced). -
Gtm Marketing ConsultantCygnvs Dec 2022 - Dec 2023Los Altos, California, UsI was brought on as a marketing advisor to support this stealth cybersecurity startup's go-to-market strategy over a year-long period. I partnered with internal SMEs to optimize a content strategy and develop content assets including blog content, ebooks, white papers, solution briefs, and other collateral to help CYGNVS showcase its expertise and spotlight key product marketing features. The successful launch campaign led CYGNVS to a Series A funding round of $55mil. -
Strategic Marketing ConsultantGivecampus Nov 2022 - Dec 2023Washington, District Of Columbia, UsI've partnered with multiple departments at this peer-to-peer fundraising platform for schools and universities to support their marketing goals. I've worked on a variety of projects including case study development and blog content to support the team's marketing goals. -
Marketing Content SpecialistStack Overflow Mar 2020 - Dec 2022New York, Ny, UsI have supported the Stack Overflow for Teams product marketing team in ideating and developing a wide variety of content assets, including ebooks, blog content, solution briefs, and product marketing landing pages, focusing on change management, knowledge management, agile transformation, and the role of Stack Overflow for Teams in managing organizational change. -
Employer Brand Marketing Consultant And CopywriterAtlassian Jan 2017 - Dec 2022Sydney, Nsw, AuI have worked with Atlassian's employer brand marketing team to personally develop and oversee design and development of a wide range of marketing collateral to attract new talent and spotlight the Atlassian culture, including executive bylined articles, recruiter cheat sheets, employee spotlights, social media posts and ads, and email drip campaigns. The content pieces have driven high engagement rates and heightened visibility for the Atlassian talent brand. -
Product And Content Marketing StrategistGalvanize, Now Diligent Sep 2020 - Dec 2021Vancouver, British Columbia, CaI led an ongoing content marketing retainer to support the development of assets including white papers, ebooks, and blog posts for this risk management platform until its acquisition by Diligent. I collaborated with internal SMEs to ideate content topics that aligned with the company's strategy and messaging goals, and managed the creation of more than 40 unique content assets including blog content, ebooks, and white papers -- both developing content independently, and managing/editing content created by my writing team at Eucalypt Media.I also worked with the product marketing team to spearhead the development of new product marketing frameworks and solution briefs for the product marketing team, working in collaboration with internal stakeholders and SMEs. -
Managing Editor - Orcad BlogCadence Design Systems Jan 2018 - May 2019San Jose, California, UsDeveloped a content strategy, created content topics, and developed and edited all content for Cadence's OrCAD product blog, producing technical content aimed at electrical engineers. I hired and managed the writing team and produced more than 100 technical articles for Cadence's site, resulting in increased social engagement and organic search results. -
Freelance ColumnistInc. Magazine Jun 2016 - Dec 2017New York, New York, UsI wrote a column, Content Matters, featuring industry trends and interviews with thought leaders in the content marketing space. Read it here: https://www.inc.com/author/kathryn-hawkins -
Content Marketing Strategist And Managing EditorWorkday Adaptive Planning Mar 2016 - May 2017Pleasanton, California, UsMy agency team and I partnered with Adaptive Insights (now Workday) to build, execute, and report on a content strategy, including both internal resources, our own writing team, and the brand's chosen freelancers. I worked with internal marketing leadership on content ideation and direction, and supported project management for ongoing blog content and several larger projects, resulting in a 58% increase in YoY organic blog content views. -
Content Marketing ConsultantLinkedin Jan 2015 - Jan 2017Sunnyvale, Ca, UsI partnered with LinkedIn's Marketing Solutions team to develop case studies, blog content, email campaigns, ad copy, and other forms of marketing collateral, providing support with graphic design as well as editorial copy through my agency. I also worked with the LMS team to develop initial content for an online certification course for marketing professionals. -
Seo And Content Marketing StrategistInstore Feb 2013 - Jun 2016San Francisco, California, UsI developed and managed the entire content strategy, including blog content, ebooks, guest blogs, PR, and social media marketing, for this iPad POS solution for a 3+ year period. My efforts over this period saw an SEO value ROI of more than $26,000/month in organic traffic value (measured by Moz) and organic traffic growth of over 400%.The brand was subsequently acquired by the pizzeria tech solution, Slice. -
Freelance WriterIntuit Jan 2010 - Feb 2014Mountain View, California, UsI served as a regular contributor to Intuit's QuickBooks blog, pitching stories and developing hundreds of articles focused on small business taxes, entrepreneurship, and running a business. -
Branded Content StrategistThe Atlantic Oct 2010 - Jan 2013Washington, Dc, UsI partnered with The Atlantic’s branded content team on concerting and executing a series of large-scale advertorial campaigns - including a travel project in which I travelled around the country to visit and interview 8 small businesses and startups to showcase how they were driving innovation in a campaign for Goldman Sachs. That campaign received the largest audience that the Atlantic had received for sponsored content to date. -
Editor-In-Chief/Publisher, Gimundo.ComGimundo Aug 2007 - Jan 2013Gimundo.com, a website and daily newsletter dedicated to good news, launched in 2007 under a venture-funded web startup based in Los Angeles (Gimundo LLC). I began working for the site as a freelance writer upon its June launch, and was promoted to editor in August. Since then, in addition to writing new articles each day, I have used content partnerships and social media to grow Gimundo's audience base, and have received links and mentions from news sources including the Washington Post, the Seattle Times, the Independent, Mashable.com, and the Huffington Post. In May 2009, my business partner Jeff and I purchased the site, and redesigned and relaunched it independently. We oversee design, development, editorial, marketing, and all other aspects of the business, and manage freelance writers and other consultants. The site has received as many as 400,000 unique visitors a month, and has an email subscriber list over 10,000.Through the site, we've managed sponsored posts and promotional efforts for brands and organizations including Sharffen Berger Chocolates, Purina, Lybba, and the Starkey Hearing Foundation. We've engaged in content partnerships with the Huffington Post, Divine Caroline, Guideposts, and other brands, and have offered premium white-labelled content syndication to other companies.
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Editorial Consultant, Bnet.ComCbs Interactive Jun 2010 - Aug 2011San Francisco, Ca, UsFor more than a year, I worked with an agency team as a contracted editorial consultant for the Small Business channel of CBS Interactive's business-focused site, BNET—one of the top ten business websites on the Internet, according to ComScore. During my time working with BNET, I ghostwrote dozens of "as told to" business case studies for business owners and executives (including John Shegarian of Electronic Recyclers International and Derek Sivers of CDBaby); wrote feature articles and concepted slideshows; and co-managed and edited the work of a team of freelance writers. Our team was responsible for producing 16 feature-length (600-1000 word) pieces each month. -
Editorial Manager And Content StrategistMightycause Sep 2008 - Oct 2009Alexandria, Virginia, UsI was responsible for heading up content marketing efforts at the online philanthropy start-up Razoo.com, which included a series of Giving Guides, daily news-focused blog posts, and reported feature stories about innovative non-profits. I both wrote content independently, and oversaw and edited a stable of freelance writers, managing the company's content marketing budget. I was also responsible for lining up content partnerships and syndicating the content to partner sites including Huffington Post and Divine Caroline. Additionally, I wrote and edited copy for Razoo's website, online newsletters, one-pagers, and other marketing initiatives, including marketing copy for Give Minnesota's 2009 Give to the Max Day, an online fundraising event that secured more than $14 million in funds for Minnesota non-profits. -
Editorial ConsultantOgilvy & Mather Mar 2007 - Jan 2008New York, Ny, UsI was retained to provide "good news"-focused editorial content for Maxwell House's "Brew Some Good" advertising campaign, which was run by Ogilvy & Mather. Over the course of the nine-month campaign, I conceptualized and developed themed articles each day, which were published on Maxwell House's website and in a custom daily e-newsletter that went out to Maxwell House fans to enhance branding efforts and draw in new supporters. I was also responsible for managing translation efforts for French versions of the copy, which was distributed to the Canadian version of the Maxwell House site.
Kathryn Hawkins Skills
Kathryn Hawkins Education Details
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Chatham UniversityCreative Writing -
University Of California, Santa CruzEnglish
Frequently Asked Questions about Kathryn Hawkins
What company does Kathryn Hawkins work for?
Kathryn Hawkins works for Eucalypt Media
What is Kathryn Hawkins's role at the current company?
Kathryn Hawkins's current role is Content Marketing Director @ Eucalypt Media | Clutch Global Leading Agency.
What is Kathryn Hawkins's email address?
Kathryn Hawkins's email address is ka****@****dia.com
What is Kathryn Hawkins's direct phone number?
Kathryn Hawkins's direct phone number is +120774*****
What schools did Kathryn Hawkins attend?
Kathryn Hawkins attended Chatham University, University Of California, Santa Cruz.
What are some of Kathryn Hawkins's interests?
Kathryn Hawkins has interest in Economics, Health And Wellness, Books, Healthy Eating, Business, Food, Children, Cooking, Education, Fashion And Style.
What skills is Kathryn Hawkins known for?
Kathryn Hawkins has skills like Content Strategy, Copywriting, Blogging, Social Media Marketing, Social Media, Newsletters, Content Marketing, Editing, Editorial, Marketing, Publishing, Seo.
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