Kathryn Kane Email and Phone Number
Kathryn Kane's Location
Mountain View, California, United States, United States
Kathryn Kane's Contact Details
Kathryn Kane work email
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Kathryn Kane personal email
n/a
Kathryn Kane phone numbers
About Kathryn Kane
Visionary executive with a passion for steering global brand, creative, and digital marketing efforts for renowned B2B and B2C companies like Symantec, eBay, Gap, Williams Sonoma, and Levi Strauss.I'm all about weaving strategic, data-driven magic to craft transformative, digital-first go-to-market strategies. Whether it's defending and expanding market leadership in established, competitive landscapes or pioneering new categories in emerging markets, I thrive on making a lasting impact.Beyond strategy, I'm proud of my track record in building, leading, and motivating high-performing teams. If you're looking for a leader who's both approachable and results-focused, let's connect and explore how we can achieve great things together.
Kathryn Kane's Current Company Details
Kathryn Kane Work Experience Details
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Vice President Brand, Digital Media & WebQlik Nov 2021 - PresentKing Of Prussia, Pa, UsHired as VP of Brand Marketing in 2021, entrusted to spearhead global paid media and Qlik.com website functions within just six months of employment.Rebuilt and restructured all three areas to be more effective from strategic planning to execution, delivering a brand to demand framework leading to stronger awareness, pipeline, and engagements. Led the company through an extensive rebrand in 2023. This transformative effort encompassed a recalibration of brand strategy, positioning, logo design, and visual identity, harmoniously aligning with a consequential corporate acquisition. This strategic work not only fortified our brand presence but also ensured a seamless integration into the broader corporate narrative.
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Vice President, Global Brand, Creative And Digital MediaInformatica Jun 2018 - Oct 2021Redwood City, Ca, UsResponsible for Brand Management, Paid and Organic Media Strategy, Advertising and Creative Services. My rockstar team develops creative assets that amplify our brand through an integrated media approach to ensure cohesiveness across all communication touch-points. Ownership of Digital programs including performance media and owned and earned channels to drive lead generation and cultivate engagement to grow inbound-generated pipeline, globally.• Lead the strategy and executional plans for the paid and organic media functions to deliver increases in brand awareness, generate digital demand generation and grow pipeline creation for the leader in Enterprise Cloud Data Management, a +$1billion enterprise business. • Media ownership and channel mix includes: Advertising (Out of Home, Programmatic and Display, Radio, TV, and Strategic Sports Sponsorships), SEM, SEO, Content Syndication, Retargeting, and Organic Social Media.• Direct primary (qualitative and quantitative) brand research program to efficiently deliver creative, customer and market-based recommendations to strengthen brand strategy and media plans• Lead a team of marketing professionals who execute highly profitable campaigns that are tracked to final ROI and Pipeline Contribution. Own the management and relationships with the creative and performance media agencies at global scale.• Highly focused on building key strategic relationships with sales teams to improve marketing programs and pipeline contribution. -
Senior Director, Global Brand, Content And MediaNortonlifelock Aug 2011 - Dec 2017Tempe, Arizona, Us• Led the global Brand, Campaigns, Content, Social Media and Paid Media functions for the Norton Consumer BU, a $2B+ revenue company. • Delivered full rebranding strategy and visual identity system that was leveraged at global scale across all channels.• Developed the brand strategy for the Symantec consumer brand, making it the #1 consumer digital security brand with: a 94% awareness rating, 67% unaided awareness rating, and 66% positive rating in 16 key business markets around the world.• Delivered on the Norton business unit planned bookings by driving effective media strategies and programs, consistently exceeding ROAS and engagement goals. Media campaigns saw a +50% improvement in CTR, 8% improvement in conversions, delivered +5M video views and generated millions of paid and earned impressions. Media channels included: Out of Home, Digital, Print, Radio, TV.• Managed and mentored a team of 15 passionate marketing professionals. Had zero attrition in 3 years of leadership and +90% employee satisfaction rating as measured by company-led internal survey• Awarded the Symantec CMO Action Award for "effective and purposeful collaboration" for leadership on a transformation initiative focused on optimizing global Product Marketing, Campaigns, and Routes to Market functions. • Reported to the CMO. Was promoted from Director of Global Campaigns in 2015. -
Senior Marketing ManagerEbay Apr 2010 - Mar 2011San Jose, Ca, Us• Delivered an integrated marketing strategy for the Holiday 2010 launch of the brand new product, eBay Group Gifts. Responsible for driving key communications for the program and ensured that messaging was consistent across all customer touch points including eBay and PayPal emails and onsite, Affiliates, IM/Display and Social Media properties. Drove over 1.5 billion impressions across all channels in less than seven weeks.• Led marketing and planning efforts for eBay Motors Local Classifieds business. Managed awareness and direct response programs to drive a 12% lift in awareness and double digit increases in unique visitors and website visits. Tactics included: Pre-Roll video, Post Release Discussion Boards posts, onsite graphics, customer emails, landing page development and couponing initiatives. -
Marketing Strategy And Planning ManagerEbay Jan 2006 - Apr 2010San Jose, Ca, Us• Developed the marketing strategy and positioning for the eBay Bucks VIP pilot program. Worked with Customer Insights team to develop strategy ensuring we met the needs and expectations of our top customers. Executed against all deliverables including: working with external agency on creative assets and developing all marketing materials (email, onsite, IM/display, coupons and incentives) and working with product teams to ensure complete VIP integration with the existing eBay Bucks experience.• Delivered the strategy and the messaging hierarchy for eBay Top Buyer communications. Worked with external agency to develop new creative to ensure that all levels of Top Buyer communications achieved a consistent tone, look and feel. Channels and touch points included outbound emails, site emails, direct mail campaigns, couponing initiatives and customer support scripts.• Implemented and managed the Net Promoter Score (NPS) Red Alerts Program in conjunction with the Customer Service team. Program was designed to effectively reach out to our most valuable customers and recognize, retain and use insights to drive a more customer-focused organization.
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Category Manager- CollectiblesEbay Nov 2004 - Dec 2006San Jose, Ca, Us• Managed Collectibles categories at eBay.com, securing double-digit growth for a multi-million dollar marketplace.• Managed all onsite marketing and merchandising efforts for the Collectibles Business Unit, with goal to retain existing Collectibles buyers and acquire and activate new Collectors.• Led community management for the Pottery & Glass and Collectibles categories.• Conducted regular deep dive analyses in Collectibles- forty-two diverse categories- to understand the dynamics of the business and identify opportunities for growth. Developed annual operational strategies based on findings.
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Head Of Planning & Merchandising: Gap Kids And Baby GapGap Inc. Aug 2002 - Aug 2004San Francisco, California, Us• Developed, executed and presented annual and seasonal financial merchandise plans focusing on sales, gross margin, and inventory for the Boy’s, Girl’s and Kid's Accessories Divisions.• Analyzed and recapped sales results to financial plans and forecasted in-season sales and inventories. • Developed a comprehensive strategy that aligned future financial and product opportunities. • Communicated weekly sales and inventory forecasts to cross-functional team and leadership. • Advised methods to mitigate risks of sales plans through efficient inventory control, markdown management and promo events. -
Food BuyerWilliams-Sonoma, Inc. Nov 1999 - Aug 2002San Francisco, Ca, UsDeveloped product lines for all food categories- Core and Seasonal- for over 250 retail store locations in the US and Europe.Worked with global to local vendors to source new products from concept and packaging, to aligning on the pricing strategy to ensure margins were met.Exceeded 2001 Food Departmental sales plan by $1.74 million.Exceeded 2000 Food Departmental sales plan by $2.9 million.Managed and maintained departmental financial forecast. -
Associate Brand ManagerLevi Strauss & Co. Sep 1998 - Sep 1999San Francisco, California, Us
Kathryn Kane Skills
Email Marketing
Integrated Marketing
Online Marketing
Marketing Strategy
Digital Marketing
Marketing
Strategy
Social Media Marketing
Online Advertising
Customer Acquisition
Strategic Partnerships
Loyalty Marketing
Marketing Communications
Strategic Planning
Program Development
Loyalty Programs
Merchandising
Brand Loyalty
Web Analytics
Relationship Marketing
Digital Strategy
Advertising
Customer Loyalty
Loyalty Program Development
Retail Management
Online Merchandising
Net Promoter Score
Brand Development
Brand Awareness
Brand Architecture
Branding
Messaging Strategy
Messaging Architecture
Web Content
Web Marketing Strategy
Leadership
Management
Team Leadership
Data Driven Marketing
Brand Management
Product Marketing
Cx
Search Engine Marketing
Communications Planning
Media Planning
Radio
Thought Leadership
Media Strategy
Paid Media
Direct Response Marketing
Kathryn Kane Education Details
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Fairfield UniversityPsychology And Women'S Studies -
The Frederick Gunn SchoolHs Diploma
Frequently Asked Questions about Kathryn Kane
What company does Kathryn Kane work for?
Kathryn Kane works for Qlik
What is Kathryn Kane's role at the current company?
Kathryn Kane's current role is Brand & Digital Marketing Exec | Innovating in Tech, Retail & Digital Security.
What is Kathryn Kane's email address?
Kathryn Kane's email address is kk****@****ica.com
What is Kathryn Kane's direct phone number?
Kathryn Kane's direct phone number is +165052*****
What schools did Kathryn Kane attend?
Kathryn Kane attended Fairfield University, The Frederick Gunn School.
What skills is Kathryn Kane known for?
Kathryn Kane has skills like Email Marketing, Integrated Marketing, Online Marketing, Marketing Strategy, Digital Marketing, Marketing, Strategy, Social Media Marketing, Online Advertising, Customer Acquisition, Strategic Partnerships, Loyalty Marketing.
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