Kathryn brings energy, experience, vision and structure to the art and science of digital marketing. As a marketing consultant, she sees the big-picture and has a unique ability to work with clients to identify their marketing challenges and opportunities and break them down into manageable, actionable steps. She takes them through a proven and effective 360-degree marketing process so that they make rapid progress, get more done, and grow revenue. She works with marketing executives and business owners to help them translate their vision into winning marketing strategies, create integrated marketing plans, execute them effectively and analyze the results.She is a Digital Marketing Professional with expertise in developing online marketing strategies, plans & tactics including: E-mail, E-Commerce, Site Optimization, SEO, SEM, Paid Media, Social Media & Analytics. Experienced in developing programs and managing technologies required to generate qualified web traffic, build online audience and create customer value and loyalty.Specialties: - Search engine optimization campaign management- SEM & other online lead generation programs- Social media marketing strategies- Email campaigns and marketing automation strategies to optimize CLTV - E-Commerce systems and optimization- Landing page development & A/B Multivariate Testing- Audience segmentation & database management- Online marketing creative and program development- Web analytics & campaign analysis- Technical project management.- Managing forecasts & budgets for positive ROI
Listed skills include Email Marketing, Digital Marketing, Online Marketing, Sem, and 45 others.