Kathryn Joy Email and Phone Number
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Kathryn brings energy, experience, vision and structure to the art and science of digital marketing. As a marketing consultant, she sees the big-picture and has a unique ability to work with clients to identify their marketing challenges and opportunities and break them down into manageable, actionable steps. She takes them through a proven and effective 360-degree marketing process so that they make rapid progress, get more done, and grow revenue. She works with marketing executives and business owners to help them translate their vision into winning marketing strategies, create integrated marketing plans, execute them effectively and analyze the results.She is a Digital Marketing Professional with expertise in developing online marketing strategies, plans & tactics including: E-mail, E-Commerce, Site Optimization, SEO, SEM, Paid Media, Social Media & Analytics. Experienced in developing programs and managing technologies required to generate qualified web traffic, build online audience and create customer value and loyalty.Specialties: - Search engine optimization campaign management- SEM & other online lead generation programs- Social media marketing strategies- Email campaigns and marketing automation strategies to optimize CLTV - E-Commerce systems and optimization- Landing page development & A/B Multivariate Testing- Audience segmentation & database management- Online marketing creative and program development- Web analytics & campaign analysis- Technical project management.- Managing forecasts & budgets for positive ROI
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OwnerTc Success Jan 2013 - PresentNorth Hutchinson Island, Fl, UsTC Success Develops Succesful Digital Marketing StrategiesCustom Designed To Achieve Your Goals.TC Success combines the right blend of online marketing expertise, problem-solving ability, creative talent, and technology solutions to help you grow your business online. Our customized approach, to a proven marketing process of applying “best-practice” tactics, generates a comprehensive marketing plan that will work for your business. We work with you and your team to develop a common vision. This process brings energy and excitement to the team. We help you get things done, get unstuck. And improve your overall performance.We are planners and strategic thinkers. The TC Success Philosophy is to build you a marketing platform, not just a one-off project that has no relation to the whole. Each thing we do builds the path for the next thing. We don’t just execute marketing, we build systems, platforms and teach you the skills that you need to create a well-oiled marketing machine so you can be successful online. Whether you need a website, email program, social media strategy or help with being found in the search engines, our customized approach, to a proven online marketing process of applying “best-practice” tactics, generates a comprehensive marketing plan that will work for your business. We not only create great websites and online marketing programs that work, we help you succeed by sharing our insights, experience and discoveries about what is working online. We LOVE marketing because it not only helps your business grow, but it helps you tell the world who you are, what you do and why it matters. Whether you have online marketing experience or you are starting from scratch, TC Success can help you have a winning website, more customers and build your business.
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Marketing ConsultantTc Success Aug 2012 - PresentNorth Hutchinson Island, Fl, UsKathryn Joy is an Digital Marketing Consultant with over 25 years of corporate experience including The New England Journal of Medicine, Transparent Language, and New England Business Services. As owner of Kathryn Joy Marketing, she provides individualized consulting and marketing services to a variety of industries including health care, publishing, software, education, wellness, travel and small businesses. In addition to Kathryn Joy Marketing, she also runs TC Success, an Internet Marketing Company offering strategy, marketing, technology and coaching to businesses looking to grow their businesses online.Having a broad base of online marketing experience including: website design, search engine optimization, email marketing, paid media advertising and social media engagement, Kathryn knows how to connect the dots and create a total strategy, program and marketing platform that serves her client’s needs. Kathryn is experienced at assembling winning marketing and technical teams that include staff, top 3rd-party vendors and the best freelancers to apply expertise, breakthrough progress and solutions to complex marketing challenges. She works with companies and marketing teams in a variety of roles from Strategist to CMO, to help create marketing strategies, program initiatives, product launches, forecasts or marketing platform expansion.If your are a smart, talented, executive or business owner who wants to improve your marketing but is always crazy-busy, overwhelmed, and juggling priorities ………… I can help you better define your marketing strategy, optimize your marketing programs and improve performance so that you gain control, get more done, feel confident, and increase your bottom line!.
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Director Of Online Audience DevelopmentNew England Journal Of Medicine 2001 - Jul 2012Waltham, Ma, UsResponsible for setting overall strategy and maximizing revenue for the online marketing channel. Determines and oversees key initiatives required for generating qualified traffic to the web sites, customer acquisition strategies, monitoring and improving website conversion rates and deepening customer relationships with the NEJM products, services and brand. Also responsible for developing and supporting technical infrastructure for online marketing initiatives including campaign landing pages, testing platforms, e-commerce systems, e-mail systems, contextual messaging and customer marketing databases. Ensures that site architecture, registration and conversion programs are optimized to deliver audience targets that meet the needs of the business. -
Director Of Customer MarketingTransparent Language 1993 - 2001Nashua, Nh, UsTransparent Language is a language learning and translation software company. During tenure company went from a nine person start-up to a successful multi-channel company with international distribution. As Director of Customer Marketing responsibilities included strategy, planning, revenue growth and management of the direct sales channel. Responsibities included creating successful online/offline direct sales strategy for the Transparent Language consumer software product line. Built a large customer base for acquisition and retention. Ran a million name direct mail program and catalog business for offline efforts. Created an online channel including installation of an email platform, customized landing pages, web store, and microsites. Developed ROI models, which resulted in profitable sales to prospects and existing customer base. Developed and managed large on-line reseller accounts including AOL. -
Software Product ManagerNebs 1991 - 1992UsResponsible for product line strategy , audience development and promotion plan for line of accounting software and after-market forms business. Worked with product development team to define product specs. Responsible for product line planning including ROI, forecasts, budgets, and marketing strategy. Orchestrated successful product launch including product packaging, promotion and distribution plans. Liaison with other departments including, creative services, production, database, lists and fulfillment to meet revenue targets. -
Director Of MarketingGreat American Software 1986 - 1991During tenure company went from small start-up software company to leading software publisher. Developed overall marketing strategies and sales programs through direct, retail and VAR channels. Lead generation activities included trade shows, direct mail, media advertising, and public relations. Multi-tiered direct mail programs generated direct sales to build large customer base and after-market business model for software upgrades and support plans. Managed marketing and product managment staff. Responsible for managing vendor relationships.
Kathryn Joy Skills
Kathryn Joy Education Details
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University Of Massachusetts AmherstSchool Of Education -
Boston UniversityBusiness
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Marketing Experiments Program
Frequently Asked Questions about Kathryn Joy
What company does Kathryn Joy work for?
Kathryn Joy works for Tc Success
What is Kathryn Joy's role at the current company?
Kathryn Joy's current role is Digital Marketing Strategist | Owner of TC Success.
What is Kathryn Joy's email address?
Kathryn Joy's email address is kj****@****ver.com
What is Kathryn Joy's direct phone number?
Kathryn Joy's direct phone number is +177282*****
What schools did Kathryn Joy attend?
Kathryn Joy attended University Of Massachusetts Amherst, Boston University, Marketing Experiments Program.
What skills is Kathryn Joy known for?
Kathryn Joy has skills like Email Marketing, Digital Marketing, Online Marketing, Sem, Online Advertising, Seo, Lead Generation, Web Analytics, Direct Marketing, Marketing, Publishing, Strategy.
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