In this unique position, I leverage a diverse set of marketing and communication strategies and platforms to increase awareness of the opportunities and services available to the Glastonbury community. This includes managing the town website and social media platforms to improve communication with residents and business owners, and improve accessibility to the tools, resources and services the organization provides. I am also responsible for the development, execution, and management of the marketing strategy to maximize utilization of Town venues including the the Glastonbury Boathouse.

The Glastonbury Boathouse is a breathtaking venue offering panoramic views of the CT river and scenic foliage of Riverfront Park. Our banquet hall is used for corporate meetings, weddings, fundraisers, private parties, and events of all kinds. I am responsible for developing and executing the marketing and advertising strategy to generate event revenue and keep this community building self-sustaining.

I am responsible for executing all aspects of Walker's strategic marketing direction, determined through collaboration between myself, the Owner/CEO and the Sales Director. I plan, coordinate and implement marketing initiatives designed to maximize ROI within our five primary practice areas. This encompasses a variety of media channels such as social media, print & online advertising, radio, surveys and community service initiatives. I oversee all company media communications including all public relations efforts, maintaining and updating content for our company website, contributing to our social media strategy, etc.- all while delivering a consistent brand message that speaks to our values as a social enterprise organization. In addition to the advertising and marketing efforts, I am also responsible for managing and coordinating Walker's event marketing strategy ranging from hosted speaking engagements to webinars and sponsored events. To complement these efforts, I provide all necessary support to the sales team in the way of sales/marketing collateral (brochures, sell sheets, etc.), email marketing campaigns and lead generation tools. We also strive to strengthen Walker's service offerings through the creation of joint services through partner and vendor organizations. All of my objectives are executed in a way that demonstrates the solutions Walker provides small to enterprise businesses, with a mindfulness of our contribution to our client base and the community at large.

responsible for coordinating and implementing the company’s brand & marketing business plans consistent with sales objectives. Assist with execution of marketing initiatives and compose, implement and maintain marketing materials, including collateral development and deliverables, which sales can utilize to achieve their revenue goals. Facilitate and manage Walker hosted or sponsored events and evaluate effectiveness for ROI. Work collaboratively with the Strategic Partner Manager to create marketing campaigns, and associated materials, to capitalize on partner and vendor relationships and increase our client base in assigned sales verticals. Track execution of marketing campaigns and identify effective delivery methods.Oversee all communications, including advertising, written materials, (press releases, marketing materials, white papers, and associated web content), to ensure messaging is consistent with The Walker Group brand. Coordinate and assist with execution of Walker’s social media strategy to establish an online presence in social media platforms, including content development that promotes the company’s brand and service offerings.

My primary responsibility is to sell customized document management solutions in a Business to Business capacity. These solutions vary from copying and printing hardware to combined hardware/software solutions tailored to fit any small to large business workflow. In addition to my sales responsibilities I also excel in providing consistent and outstanding customer service.I am currently expanding my responsibilties to include several marketing initiatives to help re-brand our company in 2011 for our 50th anniversary. These projects range from customer retention programs to creating eye-catching collateral and press releases to communicate a strong and consistent brand message to our existing and prospective client base.

Assisted the public relations team in executing events and coordinating logistics surrounding the MiniMan anniversary campaign. Responsibilites included but not limited to connecting with various editors and publishers to create awareness of ongoing events, coordinating product displays at retail stores, and participating in brainstorming sessions for new product.s

Worked in the Core Procurement department and supported supply chain operations.