Kathryn Lavey Email & Phone Number

Lead and execute all marketing efforts for VISIT Milwaukee and ancillary brands. Responsible for brand management, brand development, managing advertising campaigns, project management, agency of record relationship and marketing budget. Provide creative direction, execute and ensure high quality creative that showcases Milwaukee as a premier destination in all channels of media, including print, social media, email, events, digital, video, photography and copywriting. Oversee staff designer and internship program.

In-house design lead, responsible for the development and execution of multi-channel creative including print, digital design, video, photography and copywriting. Produce marketing and advertising pieces that are on-brand and drive results. Launched an internship program for photography and design students. Managed photo and video production. Launched the Brew City Beer Map and supported design needs for the Democratic National Convention bid.

Milwaukee

Worked closely with editor to oversee and create the look of a monthly magazine. Ensured the magazine’s overall brand had a consistent visual presentation, including its website, marketing and digital products. Supervised and coordinated two staff designers, production designer, staff photographer and design interns. Managed the art budget, which included the hiring and building of relationships with photography and illustration freelancers. Lead rebranding of magazine, including the develop, design and launch of a new logo.

Milwaukee

Assisted the art director to conceptualize and produce magazine layouts through production and prepress. Organized and produced all supplemental publications. Managed the production process from planning stages through deployment. Determined efficient book size, pagination and ad placement while meeting tight deadlines. Managed and oversaw print schedules, ad specifications and requests for quotes.

Milwaukee

Assisted art department in magazine layout, marketing, photo research, image retouching and prepress. Managed the production process from planning stages through deployment. Determined efficient book size, pagination and ad placement while meeting tight deadlines. Managed and oversaw print schedules, ad specifications and requests for quotes.

Milwaukee

Manage, promote and grow the community of AIGA members in Wisconsin. Responsible for reporting membership data, campaigning to increase membership level and assisting the board as needed.

Milwaukee

Worked closely with publisher and editor to design and publish a bimonthly lifestyle magazine for the alcohol enthusiast. Facilitated all art collection, layout and press preproduction. Responsible for copy edits and reviewed printed issue to ensure proper fulfillment.

Sussex, Wisconsin

Participated in a leadership development program involving on-the-job training in finishing and press manufacturing environments. Provided administrative support for executive leadership team. Assisted with corporate research projects to launch new business ventures. Attended recruitment events and supported hiring efforts of future corporate trainees.

Ba, Graphic Design

Activities and Societies: Student Newspaper, Art and Literature Magazine, AAF National Advertising Competition2006 Creighton University.

Bachelor Of Arts - Ba, Graphic Design