Kathryn assists ALPOLIC's Marketing Department in promoting the company's versatile and durable metal composite materials.

Kathryn returned to Ciniva full-time in early 2017 to assist their team with writing original content and updating existing content for clients. Over time, her responsibilities expanded to include paid and organic social media management for over a dozen clients. Kathryn composes creative for Facebook, Instagram, Twitter, LinkedIn, and Pinterest posts and ads and helps clients with ad strategy and audience insights. She studies social trends and advises clients on monthly campaigns, and analyzes results in order to adjust advertising to improve performance.Skill set: copywriting, editing, proofreading, Wordpress, email newsletter & SMS marketing, Facebook ads, Twitter, ads, Pinterest ads, Instagram ads, social content, content strategy

Editorial Manager, December, 2012 – December, 2016Kathryn came to work for All Romance primarily to supervise the build-out and launch of the retail store’s promotional blog (AReCafe.com). She had the enviable task of engaging with authors and publishers seeking promotional and advertising opportunities and revising their media content for the blog. Kathryn also curated content about the romance fiction industry for the Cafe's news section and wrote original articles on romance books and authors, and promoted everything via social media. When needed, she assisted the store side with customer service, helping All Romance customers with their purchases and assisting the marketing team with PPC advertising and the email newsletters.Kathryn's work:• Increased site visits to company by an average of 10,000 a month.• Increased awareness of the All Romance brand online and at offline industry events.• Received consistent positive feedback from supervisors.Operations Manager, February, 2015 – December, 2016As All Romance expanded into new directions, Kathryn oversaw the boutique Publishing in Partnership program, which launched in 2015. Kathryn took on the responsibilities of a publisher and strove to meet editing, art, formatting, and book release deadlines. She consulted with All Romance executives to hire editors and approach authors to submit work, and promoted new and backlist releases via social media, PPC, and industry blogs. Kathryn also oversaw distribution of digital content published by All Romance to third-party distributors like Amazon, Kobo, Barnes and Noble and iTunes.During this brief period, Kathryn:• Published over 100 romance novels and novellas.• Expanded distribution of eBooks to increases sales and visibility.• Recruited New York Times and USA TODAY bestsellers to contribute.

Social Media Specialist, November, 2008 – December, 2012Kathryn built and managed social media profiles for over 50 clients in various industries: tourism/CVB, B2B, retail, home services, medical services, legal services, and restaurant/hospitality. Kathryn consulted with clients on best practices with regards to social media and composed original Web, blog, and article content for SEO purposes.As a SMO agent, Kathryn:• Improved visibility on Facebook for several clients: local plumbers, construction companies, and regional CVBs.• Gained intermediate experience in Photoshop for viral social media opportunities.