• Monitored and updated new publicity for client accounts through Meltwater software: Sally Beauty Supply, Boardroom Salon for Men, KIZIK, Newk's Eatery, BT Furnishings, and Stream Reality Partners. o Results: Created an excel publicity tracker that recorded over 200 million impressions, and clipped more than 300 outlets for clients.• Drafted media materials: press releases, content calendars, pitches, fact sheets, briefing documents, look books, and influencer inquiries.• Updated and created new media lists for clients for different target markets. o Results: Developed vendor partner outreach lists, and VIP community outreach lists.• Influencer Outreach: facilitated media kits, product requests, and tracked their results for clients. o Results: Gained more than 100,000 impressions from influencers overall.• Assisted with digital media customer service for KIZIK through Facebook Business Manager. • Conducted account research as needed, assisted with client photo-shoots, aided with award nominations for TruePoint, and delivered client packages.

• Created designs and campaigns for social media. Managed Texas Hunger Initiative’s Facebook, Instagram, and Twitter that collectively gained over 1,000 new likes and followers.• Photographed events to increase the quality and quantity of the photos. Added over 100 new photos to their stockpile used for campaign advertising.

• Created an in-depth community-marketing plan. Gathered research tailored to socioeconomic area; presented to upper management for use in efficient marketing strategies.• Provided research for efficient advertising and brand awareness. Researched specific demographics to deliver the most efficient places for billboards.