Kathryn Shaw Email and Phone Number

At Getty Images I am solely responsible for the global affiliate & partnerships strategy and campaign delivery for both Getty Images and iStock.com. With business predominantly being in the US, my job is to maintain performance in this area as well as grow the campaign globally, in particular in Europe & Scandinavia. I manage an agency to support on our campaigns and work on core affiliate (coupon, cashback etc), however strategy, budget, targets, content and wider partnerships are ultimately under my responsibility.

The promotion to senior account manager progressed my role onto leading an affiliate team consisting of 4 members. I managed 2 of the agency’s key accounts, James Villa Holidays (affiliate) and Graziashop (affiliate and display) whilst supporting the account managers and executives on the rest of the accounts with strategy and guidance. My role was to train the team and aid in their development, whilst ensuring the clients’ needs were met.

Moving agency side has allowed me to work on integrated accounts across PPC, SEO and Affiliate. Working on a range of clients from high end (Ted Baker, Agent Provocateur, Amanda Wakeley) to high street (boohoo.com, Urban Outfitters). Certain accounts were global, allowing me to broaden my knowledge across the UK, France, Germany, Australia and Scandinavia, enabling me to learn the differences and set up strategies accordingly.One of my largest accounts is within the travel sector, James Villa Holidays, a programme that I led to achieve their highest revenue in their 9-year history in January. I’ve also launched several affiliate programmes, including the Abercrombie & Kent programme with a tailored approach working only with luxury content sites. Through this role I have used and strengthened my skills from previous roles, as well as developing my managerial skills. Holding regular one on ones with the account executive’s on my team as well as aiding their training and development, this role has given me a more senior position with higher responsibilities. I recently presented my first speaker session at 7thingsmedia’s ‘Breakfast Bites’ event where I talked about generating revenue from content affiliates. Following on from this I also spoke as part of a panel at 2014’s Performance Marketing Insights discussing the topic of long-tail and content affiliates.

Within this role I was managing several retail accounts that sit within The Hut Group; one of the Top 10 accounts for Affiliate Window. These account covered the fashion and beauty sectors. The main tasks of the role included in-depth reporting for the clients, advising on strategic plans, promotional planning and affiliate partnerships to optimise the account. Sourcing and growing new relationships as well as maintaining crucial existing partnerships were pivotal to the role.

As an executive I took on my own accounts which covered the retail and travel sectors, as well as acting as support on the Everything Everywhere account. Using the skills that I developed in my time as administrative assistant, I was able to prioritise tasks and deal with daily challenges in a professional and efficient manner, and deal with demanding requests and deadlines. I was able to develop strong relationships with affiliates and my clients.

A supporting role within the client services team involving a strong level of communication, excellent time management, organisational skills, initiative and other administrative tasks to support the team and the client.

A role supporting the sales team involving market/competitive research, presentation construction and drafting proposals amongst multiple other administrative tasks.