Led brand strategy for brand-new General Motors brand, CarBravo.>Developed brand architecture from the ground up, and cross-agency briefing to develop new brand name, logo, sonic branding, brand identity, positioning and new creative platform across fully integrated communications plan.

Led $600MM Ball Park business, achieving record growth in 2018. Performance driven by strong marketing plans, new brand positioning, in-store merchandising plans, and robust innovation strategy.>Delivered a new 360 marketing campaign "Bring on Summer". Led briefing process across multiple agency partners to create a seamlessly integrated campaign across TV, digital, social, web and retail channels.>Led two breakthrough innovations from ideation to launch: “Ball Park Prime Beef Hot Dogs” and “Ball Park Fully Cooked Refrigerated Burgers”. Delivered both innovations at record speed, resulting in products being first to market with national distribution.

Led large, complex strategic initiatives for $4B Retail portfolio across nine core categories.>Recommended key drivers across consumer and market shifts to move Tyson towards a fresher, less processed portfolio. Developed short and long-term roadmap to drive growth across all categories.>Partnered with R&D to develop centralized capabilities to achieve a less processed portfolio with minimal cost impacts. Project resulted in key product renovations across Ball Park hot dogs, Hillshire Farm lunchmeat and Jimmy Dean fresh sausage.

Led $500MM Hillshire Farm Lunchmeat business, and innovation strategy for $1B Hillshire Farm portfolio. >Drove lunchmeat turnaround in FY15 by flawlessing executing in-store merchandising plans, new innovations, and new master brand campaign.>Identified key consumer needs and barriers to unlock insights to drive household penetration across the portfolio. Spearheaded qualitative and quantitative research plan to test over 300+ ideas, resulting in five validated concepts.

Led Integrated Marketing plan for Hellmann's 100th Birthday campaign, including celebrity partnerships, media integrations, TV, print, digital, in-store activations, and the culmination event. Final event generated more than a half-billion earned media impressions, more than any other single-day media event in Unilever history.

Contributed to the divestiture of Wish-Bone to Pinnacle Foods for $580MM (3x revenue). Created robust growth story and future vision through brand restage, new positioning, breakthrough innovations and new integrated campaign. Developed sell decks, contributed to due diligence, and led business transitions to Pinnacle Foods.

Drove a strategic shift in the global strategy of Knorr Sides in US and Canada through a brand restage consisting of new positioning and pack design that led to its first ever Masterbrand campaign.

Led full brand audit and war gaming workshop for new competitive entrant in the bodywash category. Analyzed blind spots and overall threat to the Olay business. Project resulted in a new channel strategy to capture new consumer segments and drive incremental distribution in 1,000+ new stores and online channels.

Leadership Development Program