Katie Mcphee, Mba Email & Phone Number

ACCOMPLISHED MARKETING LEADER ADEPT AT DRIVING OUTCOMES, INFLUENCING STAKEHOLDERS, AND CHAMPIONING CUSTOMER-CENTRIC APPROACHES: Achieve double-digit annual revenue growth; Develop and execute 1- and 3-year strategic plans; Lead product marketing initiatives by leveraging market insights to shape product roadmaps and business strategies, and identifying untapped opportunities; Expertise in Total Addressable Market (TAM) analysis, crafting value propositions, refining positioning and messaging, and implementing pricing strategies; Proficient in team building and management, known for leadership, influence, fostering diversity, and delivering measurable business results.As an energy amplifier, I: 1/ Inspire teams with a compelling vision; 2/ Cultivate a robust culture that embraces diversity and empowers individuals to excel; and 3/ Deliver impactful outcomes.CAREER HIGHLIGHTS• Advocated for and implemented a pivotal product enhancement, generating $1M in incremental revenue in the first year and $10M by the third.• Revamped value propositions and executed a compelling Go-To-Market (GTM) strategy, resulting in a 34% year-over-year revenue increase and 20% growth in active customers.• Conducted Jobs to be Done analysis across multiple brands, prompting a strategic pivot towards maximizing Average Revenue Per Customer (ARPC) resulting in successfully meeting annual goals.• Held direct accountability to senior leadership for driving and communicating funnel performance and revenue targets ensuring swift and digestible dissemination of critical information.• Consistently achieved annual employee ratings exceeding 90 for leadership and team development.• Enhanced team proficiency through mindset shifts and process improvements, leading to 10-20% campaign performance uplift and increased employee satisfaction.• Hire and build strong, diverse teams resulting in higher employee retention (no attrition in 3 years)• Regularly recognized with Exceeds Expectations ratings and multiple leadership awards.AREAS OF EXPERTISEProduct Marketing | Value Proposition Development | Messaging & Positioning | GTM Strategy & Execution | Market Sizing & Opportunity | Industry and Competitive Insights Development | Strategy Planning & Execution | New Product Development | Product Development Influence | Pricing and Packaging Strategy | Customer & Prospect Storytelling | P/L Ownership | Experimentation and Innovation | Customer Retention | Team Development | Build & Hire Top Performing Teams | Global Marketing | Marketing Technology

Listed skills include Marketing, Lead Generation, Seo, Product Marketing, and 15 others.

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  Vice President Of Product Marketing

  Brightcove

  San Diego, Ca, Us