Serve as strategy and marketing consultant to leading healthcare systems, digital health companies, and organizations focused on delivering medical services to consumer and providers. Hughes helps companies shape their vision, refine their go-to-market strategies, direct strategic initiatives and execute marketing programs that create brand differentiation and long-term, sustainable growth.Areas of Expertise include:• Developing a cohesive, unified brand strategy for large… Show more Serve as strategy and marketing consultant to leading healthcare systems, digital health companies, and organizations focused on delivering medical services to consumer and providers. Hughes helps companies shape their vision, refine their go-to-market strategies, direct strategic initiatives and execute marketing programs that create brand differentiation and long-term, sustainable growth.Areas of Expertise include:• Developing a cohesive, unified brand strategy for large healthcare organizations with a diversity of businesses, services and brands.• Driving the creation of new healthcare services and product lines aligned with market opportunities, clinical strengths and higher margins.• Executing marketing, advertising, and communication campaigns and programs to increase consumer / provider awareness, preference and referrals.• Leading business development, patient volume and revenue growth, physician recruitment, referral development and retention. Show less

Kathryn Hughes served as Chief Marketing Officer of Prospira PainCare, the nation’s premier provider of comprehensive, multidisciplinary pain management services. • Responsible for driving top line revenue growth via leadership of all sales and marketing for Prospira’s nationwide network of pain treatment centers, including physician referral and volume development, oversight of regional sales and marketing representatives, strategic planning, new product development, branding and… Show more Kathryn Hughes served as Chief Marketing Officer of Prospira PainCare, the nation’s premier provider of comprehensive, multidisciplinary pain management services. • Responsible for driving top line revenue growth via leadership of all sales and marketing for Prospira’s nationwide network of pain treatment centers, including physician referral and volume development, oversight of regional sales and marketing representatives, strategic planning, new product development, branding and positioning, advertising, web and social media marketing, marketing communications, content marketing, sales enablement and public relations. • Key player in driving strategic planning, business development, new product development and the establishment of key metrics related to patient volume and revenue growth as well as special projects in support of various corporate initiatives.• Exceeded referral volume goals by 172% by driving more than 2,000 new patient referrals per month with an 85% conversion rate.• For private equity-backed start-up, recruited and trained a nationwide business development organization from scratch in just six months totaling 15 employees.• Initiated roll-up of disparate locally-owned treatment centers into a singular, nationally branded network via the creation of Prospira’s brand identity and positioning, as well as the launch of national and local multi-channel marketing plans to drive referral and patient volume in each geographic market.• Built company’s sales and marketing infrastructure from scratch with implementation of Salesforce CRM and Pardot marketing automation as well as designed and launched proprietary KPI reporting tools for tracking referral/patient volume and sales metrics. Show less

· Served as strategy and marketing consultant to leading healthcare systems, digital health companies, and organizations focused on delivering medical services to consumer and providers. Hughes helps companies shape their vision, refine their go-to-market strategies, direct strategic initiatives and execute marketing programs that create brand differentiation and long-term, sustainable growth.· Retained by Virginia Commerce Bank to lead consumer and investor communications strategy… Show more · Served as strategy and marketing consultant to leading healthcare systems, digital health companies, and organizations focused on delivering medical services to consumer and providers. Hughes helps companies shape their vision, refine their go-to-market strategies, direct strategic initiatives and execute marketing programs that create brand differentiation and long-term, sustainable growth.· Retained by Virginia Commerce Bank to lead consumer and investor communications strategy during 2008 banking crisis and mitigate effects on deposit growth, consumer confidence and market valuation as a result of VCB’s participation in U.S. Govt’s TARP Program. Net result over two years was a 30% increase in market capitalization.· Launched and managed VCB’s first integrated radio, print and TV campaign that drove $20 million in new deposits in a single week and ultimately, strengthened the company’s market share and growth resulting in the acquisition by United Bancshares for $490.6M in 2013.· On behalf of Baptist Health, developed a program framework for the launch, operation & marketing of a new multi-million dollar Women’s Health Center and ancillary service lines.· Led marketing communications for Acsys Interactive and led repositioning and development of a new branding / naming / solutions architecture for their suite of software and services. Show less

CHIEF MARKETING OFFICER for $1 billion healthcare system serving East Central Florida via a network of healthcare delivery organizations, including a 764 bed tertiary hospital, a 80 bed community hospital, four cancer treatment centers, the area's largest hospice and a health maintenance organization. Reported to CEO/President and directed marketing budget of $9 million and staff of 19, responsible for system-wide marketing strategy, initiatives and programs, including brand management,… Show more CHIEF MARKETING OFFICER for $1 billion healthcare system serving East Central Florida via a network of healthcare delivery organizations, including a 764 bed tertiary hospital, a 80 bed community hospital, four cancer treatment centers, the area's largest hospice and a health maintenance organization. Reported to CEO/President and directed marketing budget of $9 million and staff of 19, responsible for system-wide marketing strategy, initiatives and programs, including brand management, volume development, product line commercialization, physician referral development, marketing communications, web marketing and public relations.· Delivered quarterly increases of 19% in new patient volume during first twelve months of operation for system’s new community hospital.· Generated record YOY increases of 15% in orthopaedic services, 11% in cardiac services and 13% in neurosciences.· Developed brand strategy and multi-channel TV, radio and print campaign to reduce outmigration of patients and create recognition for system’s clinical excellence resulting in 1.1% increase in market share ($3B Market Sizing) in less than 10 months.· Planned groundbreaking for $200 million facilities expansion, including grand opening of new 500,000 square foot North Tower and 80 bed acute care hospital.· Developed digital marketing strategy, including redesign of HalifaxHealth.Org, search engine marketing and the state of Florida’s first live online surgical procedure garnering more than 2,652 viewers and more than 100 new patient appointments and consultations. Show less

CHIEF MARKETING OFFICER for $400 million teaching hospital and provider of acute care medical services to Washington, DC metro market. Directed marketing budget of $4 million and staff of 14. Reporting to CEO and President and Chairman of the Board, responsible for strategic marketing, brand management, volume development, physician recruiting, corporate development, product line commercialization, corporate communications and public relations for 334 bed Virginia Hospital Center… Show more CHIEF MARKETING OFFICER for $400 million teaching hospital and provider of acute care medical services to Washington, DC metro market. Directed marketing budget of $4 million and staff of 14. Reporting to CEO and President and Chairman of the Board, responsible for strategic marketing, brand management, volume development, physician recruiting, corporate development, product line commercialization, corporate communications and public relations for 334 bed Virginia Hospital Center, Arlington Pediatric Clinic and Arlington Urgent Care Center.· Created brand strategy that delivered a 70% increase in consumer and provider market awareness.· Generated record increases in medical/surgical admissions of 20% YOY from 2004 to 2005; adjusted admissions of 14% YOY from 2004 to 2005, 9% YOY from 2003 to 2004 and 5% YOY from 2002 to 2003 as a result of volume development strategies.· Delivered record volume growth in new patient procedures, including 74% in pulmonary, 19% in gynecology, 17% in diagnostic imaging and 14% in neurosurgery.· Led strategy and business planning for Women’s and Infant Health program, including a $11 million facility expansion to increase volume, referral base and patient satisfaction.· Conceived and launched Executive Health program to generate new sources of revenue. Program achieved profitability within first year on double-digit margins.· Instituted crisis communications plan and served as lead media spokesperson for the Pentagon’s designated trauma center during September 11, 2001 attacks. Show less

VICE PRESIDENT, MARKETING for world’s largest provider of laser vision correction services with revenues of $300 million, 12,500 affiliated doctors and 80 refractive surgery centers. Reported to CEO/President. Managed budget of $50 million and 35 corporate marketing and regional business development professionals.· Generated record increases of 400% in call volume, 200% in consultations and 100% in procedures in twelve months by augmenting existing affiliated physician referral model… Show more VICE PRESIDENT, MARKETING for world’s largest provider of laser vision correction services with revenues of $300 million, 12,500 affiliated doctors and 80 refractive surgery centers. Reported to CEO/President. Managed budget of $50 million and 35 corporate marketing and regional business development professionals.· Generated record increases of 400% in call volume, 200% in consultations and 100% in procedures in twelve months by augmenting existing affiliated physician referral model with direct to consumer marketing campaigns and lead generation programs.· Recruited and signed Tiger Woods, the world’s number one ranked golfer, to a multi-year agreement to serve as TLC spokesperson and appear in national ad campaigns. Show less

NATIONAL DIRECTOR OF MARKETING OPERATIONS for nation’s largest provider of inpatient rehabilitative healthcare services. Reported to President/COO of Inpatient Operations and was responsible for strategic marketing and volume development for Inpatient Operations division representing 100 hospitals, five medical centers, 45 managed units and 66 home health facilities totaling more than $2 billion in annual revenue and a team of ten regional directors of business development.· Exceeded… Show more NATIONAL DIRECTOR OF MARKETING OPERATIONS for nation’s largest provider of inpatient rehabilitative healthcare services. Reported to President/COO of Inpatient Operations and was responsible for strategic marketing and volume development for Inpatient Operations division representing 100 hospitals, five medical centers, 45 managed units and 66 home health facilities totaling more than $2 billion in annual revenue and a team of ten regional directors of business development.· Exceeded budgeted census and volume goals by 33% exceeding one million patient days per year.· Established national Physician Advisory Board to facilitate rollout of new clinical programs, educational initiatives and physician recruiting efforts. Show less