• Built firm's social media sites (Facebook, Instagram, LinkedIn, Twitter, Youtube) and gained over 1,000 unique followers• Launched full-funnel brand awareness and DTC paid social campaigns on Facebook, LinkedIn, Instagram, and LinkedIn • Developed email marketing strategy and deliver monthly newsletters, company announcements, and employee highlights• Created online podcast and vlog series with expert guest speakers Authored weekly blogs for firm's website and paid media content • Collaborated with Crisp Marketing & Video Group on paid-ads and KPI performance reports

• Conducted a marketing GAP analysis and proposed an integrated plan which included a newly created marketing manager role for the restaurant• Implemented the integrated marketing plan which included content creation and execution of print advertising, social media, direct email marketing campaigns, website content development, and public relations• Created the restaurant’s blog and sourced PR opportunities to publish written content in the following print media outlets: The Lowell Sun, The Groton Herald, The Nashoba Valley Voice• Organized restaurant promotions such as student discounts and holiday giveaways

• Analyzed Gearflow’s weekly web traffic growth leveraging SEMRush and Google Business• Used writing and content creation skills to write industry-relevant content for Gearflow’s blog• Increased Gearflow domain authority score by 10% in 4 months

- Developed a prospect database of prospective clients and journalists in the Boston area- Generated ​new content to support an integrated advertising campaign for Assembly Row, Somerville, MA