Katie Oldenburg Email & Phone Number

Somerville, NJ, US

Manage copy on hundreds of cobranded marketing campaigns annually, spearheading collaborative strategy and optimizing tools to improve scale and Wanderlab's written output.

Oversee all Ad and Branded Content copy for advertising partners, assist in maintaining and evolving the Wanderlab voice in market, and optimize the collaborative process with PMs and creative counterparts.

New York City, New York, US

Baltimore, Maryland, US

• Write and oversee all copy for UA Rewards, the company's new, global loyalty program, managing the copy team and delivering on-brand content to live across ecomm, email, retail, and more.
• Provide strategic solutions for unified omni-channel consumer communications, developing additional necessary touchpoints for program cohesion and optimal UX.
• Support product marketing across eCommerce and retail channels, writing copy for UA.com. placements, in-store signage, personalized email campaigns, paid social ads, UA Shop App and more.
• Manage the development and delivery of 200+ holiday comms through production lifecycle, working with internal teams to ensure brand voice consistency.
• Work directly with the Global Creative Team, reporting to the Director, Global Copy.

• Spearheaded and oversaw copy development, strategy and implementation across all agency clients.
• Provided thought leadership and guidance to internal and external teams to reflect the current digital, social and competitive landscape.
• Managed freelance copywriters to ensure brand consistency and deliverable accountability.
• Participated in new business lead generation and RFPs.

• Led copy development and creative concepts for Buitoni, Daily's Cocktails, Sun-Maid Chocolate Covered Raisins, Original Gummi FunMix and more.
• Reflected strategy in all communications to facilitate the creation of high-quality, on-brief creative.
• Provided leadership and direction to creative and account teams for optimal creative output.
• Worked in tandem with clients, art directors, account leads and strategists during project development and campaign ideation through execution.

• Wrote all copy for ChapStick, Emergen-C, Preparation H, Oikos, Original Gummi FunMix, Sun-Maid Chocolate Covered Raisins and more on digital/social: (Instagram, IGTV, Facebook, YouTube, etc.), OLV (scriptwriting.
• Guided creative for new business decks and actively participated in pitching; helped win Rowenta, All-Clad, T-Fal and Sun-Maid Chocolate Covered Raisins among others.
• Developed copy for any and all client needs, including SEO, social/digital ads, signage, packaging, internal comms, press releases, TVC, etc.

• Real Estate: Developed eCRM, paid ad, and website copy for The Paul Anthony Agency's Watchung Mountain Villas
• Health: Created product descriptions for Rebel Pro Labs; wrote tagline, LinkedIn descriptions and Amazon A+ pages for Avani Health/CBD

New York, NY, US

• Built digital/social team from the ground-up; oversaw team of four.
• Managed influencer campaigns (Mineral Fusion, Kleenex Facial Cleansing, We-Vibe, Bare Republic, etc.) from conception to execution, crafting all key messaging, editorial guidelines, content requirements, contracts, etc.
• Developed brand voice and editorial style guides for emerging beauty brands and new clients to use on social media, dot com and marketing materials.
• Partnered with PR teams to develop integrated communications strategies.

New York, NY, US

• Created and oversaw the execution of editorial content calendars for Shiseido, No nonsense and CVS Beauty Club social media, measuring successes and audience engagement to guide messaging strategy.
• Acted as an in-house consultant for editorial/content projects including branding campaigns, social listening studies, creative presentations and the new business process, crafting content manifestos, brand voices and.
• Developed digital editorial strategies for clients’ presences on social media, dot com, e-commerce and event-specific initiatives.
• Led editorial storytelling for No nonsense’s “I Am No nonsense” 2017 digital campaign, including storyboarding, scriptwriting, interviewing and copy creation for social posts (owned & paid), programmatic ads, contest.

Los Angeles, CA, US

• Guided brand and influencer messaging for events and tentpoles like The Academy Awards, The Kid’s Choice Awards, Coachella, VidCon, BeautyCon, IMATS, etc.
• Managed social amplification, writing content for a diverse portfolio of brand integrated sales campaigns, including ASOS, Target Style, Maybelline, Keds, Kohl's, Clinique, Levi's and more.
• Co-managed the brand’s social media channels, writing and posting SEO-friendly content to social, featuring a mix of native and exclusive influencer content.
• Launched StyleHaul’s first-ever Instagram series, which saw a 260% higher engagement rate than other Instagram videos & a 10.2% increase in likes over other Instagram videos. Also responsible for Periscope onboarding.
• Acted as brand liaison for social partnerships; responsible for internal & external education

New York, NY, US

Responsible for the creation of editorial copy on various social media platforms for No nonsense, Warner's Bras and Shiseido.

Los Angeles, CA, US

• Wrote onsite editorial across entertainment, health, news, pop culture and relationships verticals, including The Frisky’s most popular and engaging weekly dating column.
• Oversaw social media pages, leveraging insights to inform content and develop editorial strategy.
• Managed contests and sweeps on eight social platforms
• Increased social traffic in six months by 89%: a 144% rise in Facebook visits, a 29% rise in Twitter referrals and 47% rise in Pinterest referrals.
• Worked with partner sites like The Huffington Post, Your Tango, Ask Men, etc. to cross-promote content and facilitate branded editorial integration.

• Owned and edited all aspects of InTouchWeekly.com: Wrote and posted over 1,000 articles, breaking news and weekly newsletters, developed photo galleries and polls, retrieved and edited photos and requested new features.
• Wrote all social posts, including daily updates and live tweets/monitored post analytics to guide content strategy.
• Collaborated with print editors, news teams, PR and reporters to develop and write exclusive content and cross-promote magazine features.
• Oversaw Life & Style’s Online and Social Media Editor to build brand awareness, assist with content development and manage editorial interns across sites.

Selected to become one of the site’s expert “Insiders,” an eclectic group of well-traveled and professionally respected editors who blog, write reviews and feature articles about their journeys and experiences.

New York, NY, US

• Promoted to Level III Online Editor within 6 months after hire for increasing Webfetti’s Facebook page “likes” from 3K to over 1.3M.
• Produced original web content for 6 dot com sites and 10+ Facebook and mobile apps, including CouponAlert.com, Webfetti.com, MyFunCards.com, SmileyCentral.com, Mindspark.com, IAC Corporate and more.
• Developed and maintained over 24 brand pages on various social platforms, managed communities and monitored page analytics.
• Acted as team editorial lead, responsible for running meetings with the creative team and liaising between upper management and creative.

New York City, NY, US

• Hosted and moderated live online chats for Oxygen Media's Digital Marketing team
• Interviewed show talent like LeAnn Rimes, Paris Hilton, Russell Simmons, Tori Spelling, Dean McDermott, Aubrey O’Day and more for Oxygen.com.
• Maintained social pages and blogs on Oxygen Live for over a dozen television shows, including Bad Girls Club, America’s Next Top Model, The Glee Project, The World According to Paris, Running Russell Simmons and more.
• Hosted/Moderated "The Glee Project OxygenLive Finale," which earned the team an IMA Outstanding Achievement Award in Marketing.
• Wrote entertainment articles/corresponding features and produced original web content for Oxygen.com, including the development of pop culture and entertainment-related features.

• Developed and wrote original content for the "Smile," "Laugh," and "Love" editorial pages in each issue, as well as fact-checking, editing and proofreading galleys before press.
• Assisted the Beauty Editor, Decorating Editor & Fashion Editor with product research and write-ups.
• Provided multi-faceted support to the Editor-in-Chief, Managing Editor and Senior Editors by coordinating daily meetings, generating content ideas & supporting special projects.

• Wrote creative Whitepapers for various pharmaceutical and consumer clients.
• Contributed to brainstorming sessions and assisted with production of onsite events and filming.
• Managed several marketing and editorial interns.