Katie Oldenburg Email and Phone Number
Somerville, NJ, US
Katie Oldenburg's Location
Somerville, New Jersey, United States, United States
Katie Oldenburg's Contact Details
Katie Oldenburg work email
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Katie Oldenburg phone numbers
About Katie Oldenburg
I was about 8 years old when I knew I wanted to write. From "love" notes to my fifth grade crush to the essay that got me into college, and now, the many pieces I've penned for national publications, the power of the written word has never ceased to amaze me. Somewhere during my love affair with writing, social media hit the scene and provided even more outlets for my creativity. I've been able to professionally marry the two, which has afforded me the opportunity to singlehandedly manage InTouchWeekly.com and contribute to Glamour UK, NBC Universal's Oxygen Network, Life & Style Weekly and more. I've crafted social campaigns for major beauty, fashion, and CPG brands, grew a Facebook page from 3K to over 1.3M followers organically in under six months, and developed copy for influencers, celebrities and award shows. I'll write your dating advice column or million dollar social strategy. I'm as swift with a tweet as I am with a pen. I'd be more than happy to show you.
Katie Oldenburg's Current Company Details
Foot Locker
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Director, Copy and Editorial
Somerville, NJ, US
- Website:
- footlocker.com
- Employees:
- 10778
Katie Oldenburg Work Experience Details
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Director, Copy And EditorialFoot LockerSomerville, Nj, Us
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Creative Manager, CopyWanderlab At Tripadvisor Oct 2024 - PresentManage copy on hundreds of cobranded marketing campaigns annually, spearheading collaborative strategy and optimizing tools to improve scale and Wanderlab's written output. -
Creative Manager, CopyWanderlab At Tripadvisor Apr 2023 - Sep 2024Oversee all Ad and Branded Content copy for advertising partners, assist in maintaining and evolving the Wanderlab voice in market, and optimize the collaborative process with PMs and creative counterparts.
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Director, Copy & EditorialFoot Locker Jan 2023 - Mar 2023New York City, New York, Us
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Senior Lead Copywriter - GlobalUnder Armour May 2021 - Jan 2023Baltimore, Maryland, Us• Write and oversee all copy for UA Rewards, the company's new, global loyalty program, managing the copy team and delivering on-brand content to live across ecomm, email, retail, and more. • Provide strategic solutions for unified omni-channel consumer communications, developing additional necessary touchpoints for program cohesion and optimal UX.• Support product marketing across eCommerce and retail channels, writing copy for UA.com. placements, in-store signage, personalized email campaigns, paid social ads, UA Shop App and more. • Manage the development and delivery of 200+ holiday comms through production lifecycle, working with internal teams to ensure brand voice consistency.• Work directly with the Global Creative Team, reporting to the Director, Global Copy. -
Creative Director, CopyRevolution Digital Jan 2022 - May 2022• Spearheaded and oversaw copy development, strategy and implementation across all agency clients.• Provided thought leadership and guidance to internal and external teams to reflect the current digital, social and competitive landscape.• Managed freelance copywriters to ensure brand consistency and deliverable accountability.• Participated in new business lead generation and RFPs.
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Associate Creative Director, CopyRevolution Digital Jan 2021 - Jan 2022• Led copy development and creative concepts for Buitoni, Daily's Cocktails, Sun-Maid Chocolate Covered Raisins, Original Gummi FunMix and more. • Reflected strategy in all communications to facilitate the creation of high-quality, on-brief creative.• Provided leadership and direction to creative and account teams for optimal creative output.• Worked in tandem with clients, art directors, account leads and strategists during project development and campaign ideation through execution.
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Creative Copy StrategistRevolution Digital May 2018 - Jan 2021• Wrote all copy for ChapStick, Emergen-C, Preparation H, Oikos, Original Gummi FunMix, Sun-Maid Chocolate Covered Raisins and more on digital/social: (Instagram, IGTV, Facebook, YouTube, etc.), OLV (scriptwriting, sizzles), display, TVC, ecommerce, web, promotions and eCRM. • Guided creative for new business decks and actively participated in pitching; helped win Rowenta, All-Clad, T-Fal and Sun-Maid Chocolate Covered Raisins among others. • Developed copy for any and all client needs, including SEO, social/digital ads, signage, packaging, internal comms, press releases, TVC, etc.
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Freelance CopywriterFreelance Jan 2020 - May 2021• Real Estate: Developed eCRM, paid ad, and website copy for The Paul Anthony Agency's Watchung Mountain Villas • Health: Created product descriptions for Rebel Pro Labs; wrote tagline, LinkedIn descriptions and Amazon A+ pages for Avani Health/CBD
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Director Of Digital And Social MediaBehrman Communications Nov 2017 - May 2018New York, Ny, Us• Built digital/social team from the ground-up; oversaw team of four.• Managed influencer campaigns (Mineral Fusion, Kleenex Facial Cleansing, We-Vibe, Bare Republic, etc.) from conception to execution, crafting all key messaging, editorial guidelines, content requirements, contracts, etc. • Developed brand voice and editorial style guides for emerging beauty brands and new clients to use on social media, dot com and marketing materials.• Partnered with PR teams to develop integrated communications strategies. -
Account Director, Digital Strategy & Content SpecialistKaplow Nov 2015 - Oct 2017New York, Ny, Us• Created and oversaw the execution of editorial content calendars for Shiseido, No nonsense and CVS Beauty Club social media, measuring successes and audience engagement to guide messaging strategy.• Acted as an in-house consultant for editorial/content projects including branding campaigns, social listening studies, creative presentations and the new business process, crafting content manifestos, brand voices and brand tone of voice.• Developed digital editorial strategies for clients’ presences on social media, dot com, e-commerce and event-specific initiatives.• Led editorial storytelling for No nonsense’s “I Am No nonsense” 2017 digital campaign, including storyboarding, scriptwriting, interviewing and copy creation for social posts (owned & paid), programmatic ads, contest messaging, etc. -
Social Media ManagerStylehaul, Inc. Jan 2015 - Nov 2015Los Angeles, Ca, Us• Guided brand and influencer messaging for events and tentpoles like The Academy Awards, The Kid’s Choice Awards, Coachella, VidCon, BeautyCon, IMATS, etc.• Managed social amplification, writing content for a diverse portfolio of brand integrated sales campaigns, including ASOS, Target Style, Maybelline, Keds, Kohl's, Clinique, Levi's and more.• Co-managed the brand’s social media channels, writing and posting SEO-friendly content to social, featuring a mix of native and exclusive influencer content. • Launched StyleHaul’s first-ever Instagram series, which saw a 260% higher engagement rate than other Instagram videos & a 10.2% increase in likes over other Instagram videos. Also responsible for Periscope onboarding, growing an audience of 4K.• Acted as brand liaison for social partnerships; responsible for internal & external education -
Social CopywriterKaplow Apr 2015 - 2015New York, Ny, UsResponsible for the creation of editorial copy on various social media platforms for No nonsense, Warner's Bras and Shiseido.
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Editor & Social Media/Partnerships Manager, The FriskySpinmedia, Inc. Jul 2013 - Dec 2014Los Angeles, Ca, Us• Wrote onsite editorial across entertainment, health, news, pop culture and relationships verticals, including The Frisky’s most popular and engaging weekly dating column.• Oversaw social media pages, leveraging insights to inform content and develop editorial strategy. • Managed contests and sweeps on eight social platforms• Increased social traffic in six months by 89%: a 144% rise in Facebook visits, a 29% rise in Twitter referrals and 47% rise in Pinterest referrals.• Worked with partner sites like The Huffington Post, Your Tango, Ask Men, etc. to cross-promote content and facilitate branded editorial integration. -
Online And Social Media Senior Editor, In Touch WeeklyBauer Media Group - Usa Sep 2012 - Jul 2013• Owned and edited all aspects of InTouchWeekly.com: Wrote and posted over 1,000 articles, breaking news and weekly newsletters, developed photo galleries and polls, retrieved and edited photos and requested new features.• Wrote all social posts, including daily updates and live tweets/monitored post analytics to guide content strategy.• Collaborated with print editors, news teams, PR and reporters to develop and write exclusive content and cross-promote magazine features.• Oversaw Life & Style’s Online and Social Media Editor to build brand awareness, assist with content development and manage editorial interns across sites.
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Editor/InsiderJetset Extra Jul 2010 - 2013Selected to become one of the site’s expert “Insiders,” an eclectic group of well-traveled and professionally respected editors who blog, write reviews and feature articles about their journeys and experiences.
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Online Editor & Community ManagerMindspark Interactive Network, Inc. Jun 2010 - Sep 2012New York, Ny, Us• Promoted to Level III Online Editor within 6 months after hire for increasing Webfetti’s Facebook page “likes” from 3K to over 1.3M. • Produced original web content for 6 dot com sites and 10+ Facebook and mobile apps, including CouponAlert.com, Webfetti.com, MyFunCards.com, SmileyCentral.com, Mindspark.com, IAC Corporate and more.• Developed and maintained over 24 brand pages on various social platforms, managed communities and monitored page analytics.• Acted as team editorial lead, responsible for running meetings with the creative team and liaising between upper management and creative. -
Editor, Digital MarketingNbcuniversal, Inc. Jun 2009 - Sep 2012New York City, Ny, Us• Hosted and moderated live online chats for Oxygen Media's Digital Marketing team• Interviewed show talent like LeAnn Rimes, Paris Hilton, Russell Simmons, Tori Spelling, Dean McDermott, Aubrey O’Day and more for Oxygen.com.• Maintained social pages and blogs on Oxygen Live for over a dozen television shows, including Bad Girls Club, America’s Next Top Model, The Glee Project, The World According to Paris, Running Russell Simmons and more.• Hosted/Moderated "The Glee Project OxygenLive Finale," which earned the team an IMA Outstanding Achievement Award in Marketing. • Wrote entertainment articles/corresponding features and produced original web content for Oxygen.com, including the development of pop culture and entertainment-related features. -
Editorial Assistant At Woman'S World MagazineBauer Media Group - Usa Jun 2009 - Jun 2010• Developed and wrote original content for the "Smile," "Laugh," and "Love" editorial pages in each issue, as well as fact-checking, editing and proofreading galleys before press.• Assisted the Beauty Editor, Decorating Editor & Fashion Editor with product research and write-ups.• Provided multi-faceted support to the Editor-in-Chief, Managing Editor and Senior Editors by coordinating daily meetings, generating content ideas & supporting special projects.
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Production Assistant And Intern SupervisorThe Rjo Group May 2008 - Sep 2008• Wrote creative Whitepapers for various pharmaceutical and consumer clients.• Contributed to brainstorming sessions and assisted with production of onsite events and filming.• Managed several marketing and editorial interns.
Katie Oldenburg Skills
Blogging
Social Media
Facebook
Journalism
Editing
Social Media Marketing
Copywriting
Editorial
Public Relations
Digital Media
Social Networking
Digital Marketing
Copy Editing
Creative Writing
Press Releases
Seo
Community Management
Google Analytics
Interviews
Tumblr
Social Media Outreach
Magazines
Writing
Digital Strategy
Marketing
Twitter
Content Strategy
Publications
Proofreading
Online Advertising
Advertising
Web Content Writing
Storytelling
Content Development
Katie Oldenburg Education Details
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Rider UniversityJournalism: Pr
Frequently Asked Questions about Katie Oldenburg
What company does Katie Oldenburg work for?
Katie Oldenburg works for Foot Locker
What is Katie Oldenburg's role at the current company?
Katie Oldenburg's current role is Director, Copy and Editorial.
What is Katie Oldenburg's email address?
Katie Oldenburg's email address is ko****@****tal.com
What is Katie Oldenburg's direct phone number?
Katie Oldenburg's direct phone number is +121222*****
What schools did Katie Oldenburg attend?
Katie Oldenburg attended Rider University.
What are some of Katie Oldenburg's interests?
Katie Oldenburg has interest in Social Media, Communications, Celebrity News, Digital Media, Beauty, Education, See 3, Copywriting And Copyediting, Women's Lifestyle, Fashion And Entertainment.
What skills is Katie Oldenburg known for?
Katie Oldenburg has skills like Blogging, Social Media, Facebook, Journalism, Editing, Social Media Marketing, Copywriting, Editorial, Public Relations, Digital Media, Social Networking, Digital Marketing.
Who are Katie Oldenburg's colleagues?
Katie Oldenburg's colleagues are Jessim Lakehal, Master Class, Rocco Turco, Anthony Chanman, Brea Brown, Kajah Blackmon, Marco Sergi.
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