Kathryn Pfaeffli Email & Phone Number

Hawkesville, Ontario, Canada

Working as a Digital Marketing Specialist across the Chervin Group of Companies. Responsible for updating and maintaining proper SEO practices, copywriting, planning and monitoring digital ads, and website management. Brainstorm and implement an online strategy across the companies. Help with event planning and prep.

Minto, Ontario, Canada

Offering graphic design and marketing services to small businesses. Design marketing collateral and campaigns, such as postcards, signs, vehicle wraps, social media content. Work with clients to create a brand and logo that fits their business. Set up and maintain a digital marketing presence and SEO for websites. Perform marketing audits with clients and create a strategic marketing plan tailored for their business. Responsible for sourcing and distribution of materials, client and project management, and accounting. Deliver effective content in a timely manner that excites the client and customer.

Nashville, Tennessee, United States

Worked as a graphic designer on a contract for a biotech start-up, creating creative assets. Helped to get the design team caught up on projects by working on new designs and updating templates and procedures for the team. Worked on updating the brand identity to fit the target audience. Responsible for email marketing design, social media content design, motion graphics and video, website assets, and print materials. Proven ability to produce quality content within tight deadlines and communicate well with other departments. Create promotional video and static assets for the company's new podcast. Designed high-performing emails and website content that led to increased sales. Edited promotional images that appeared in Vanity Fair.

Ontario, Canada

Content Creation: Designed and produced marketing materials and campaigns for B2B and B2C. Managed and created content for website and social media, such as product webpages, blogs, social media posts. Responsible for product marketing and creating collateral to go with product launch. Advised on website re-design. Edited assets.Digital Marketing: Designed and wrote copy for emails that consistently received higher than industry standard open and click through rates. Created online paid advertising campaigns. Analyzed ad performance and analytics for social media, email, website traffic, and SEO. Conducted A/B testing. Used findings to plan future strategy. Presented reports to management and executives. Used Adobe Creative Cloud, Facebook, Instagram, Twitter, Youtube, Google My Business, Google Ads, Facebook Ads, Youtube Ads, HeyOrca, Mailchimp, Microsoft Office, Confluence, working knowledge of HTML and JavaScript.Wrote numerous procedure documents to save time and improve department efficiency. Set up new systems to divide tasks and ensure projects were completed on time. Worked well in a fast-paced, collaborative environment.

Palmerston, Ontario, Canada

Implemented an email marketing program for the business. Built contact list. Wrote and designed emails and newsletters that received consistently good engagement. Created content for Facebook, Instagram, and website.Explored local advertising opportunities and created the ads. Built brand identity and maintained it. Designed in-store signage. Ordered merchandise and planned product sales. Trained and led other employees.

Palmerston, Ontario, Canada

Maintained the daily running and administration of the Palmerston Railway Heritage Museum and the Minto Farmers’ Market in an organized, efficient way. Promoted organizations via social media and by planning and hosting events. Designed promotional materials and content. Created Instagram account and implemented social media content planning across platforms. Used Canva, Hootsuite, Microsoft Office, WordPress. Responsible for budgeting and ordering merchandise. Oversaw and trained volunteers and other student workers.