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Kathryn Mcdonald personal email
Kathryn Mcdonald is a Marketing Professional, Experience Architect at Tanger.
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Director, Experiential EventsTanger Feb 2024 - Present -
Director- Internal Storytelling & Corporate ExperienceTanger Outlets Aug 2022 - Present-Accountable for developing holistic strategy to engage our internal stakeholders through a variety of channels, including email communications, internal employee site, + virtual and in-person internal events -Assess information & Building editorial calendar for internal communications for team members-Leverage storytelling narrative and cadence for Business Updates -Planning, development, and execution of Tanger's Corporate, Enterprise, and Industry Events -
Senior Manager, Brand ExperienceTanger Outlets Mar 2022 - Aug 2022•Create strategic plan for the company’s events developing detailed action plans, timelines andchecklists managing the process through implementation• Manage the scheduling, budgeting and internal and external communications, planning,execution, production, breakdown and reporting of each event• Generate excitement around the Tanger brand experiences by creating inviting and compellingactivations and events: balancing this with a commercial mindset that help events and programsgenerate short and long term ROI• Manage and serve as lead point on all Company Ground Breakings and Grand Openings•Working with State, Local and City officials, local vendors and contractors on events, determining the bestexecution and success of all stakeholders•Working with PR firms and Local team to lead execution of events and programs• Manage and serve as lead point on all Company events and programs • Manage Tanger’s Core Programs and Events, developing strategy, calendar and implementation• Manage Tanger’s key philanthropic programs – developing and creating strategy, reviewing new opportunities and creating detailed roadmaps for all stakeholders for successful implementation of programs executed.• Work with Tanger’s PR firms or Head of Storytelling to execute detailed public relations plan to garnermaximum exposure and virality of Tanger’s core programs, openings, events and cause marketing initiatives• Work with Creative Services to ensure the best execution of Tanger’s branded experiences throughout theportfolio.• Develop execution plan and roll out of national promotions and programs to communicate across organization to best meet the KPI’s -
Marketing Manager- Events & PromotionsTanger Outlets Feb 2017 - Aug 2022Greensboro, North Carolina, United States• Collaborate in identifying, developing, and planning corporate promotions to be utilized nationwide at all Tanger Outlet Centers• Develop detailed implementation manuals for field teams to successfully implement National Promotions to drive traffic and sales• Organize and traffic promotional elements needed for each promotion, including ordering collateral, copywriting, redemption tracking, email and digital platform scheduling and utilization• Pull statistics and develop result roll-ups for Senior Management • Compile digital promotion strategy into planning and cadence documents utilizing Microsoft Excel• Utilize Microsoft Word, PowerPoint, Teams, and SharePoint throughout planning and presentation tasks• Formulate event strategy and deliver expectation of Brand Standard through events for all Tanger Outlet centers both nationally (corporate) and locally (field)• Manage TangerKIDS Grants program in entirety- including budget creation, digital application process, program promotion and leading field teams through tactics to gain consumer interest and awards grants • Lead Pink Program, Tanger’s annual philanthropic program raising money for Breast Cancer through onsite discount card sales and fundraising efforts• Execute all promotional items ordered for field teams as well as corporate needs, from business meetings to strategic gifting experiences for potential partners, tenants, or community leaders• Orchestrate customized gift incentives for loyalty program, from assisting with design and construction of products to placing order and trafficking product arrivals• Assist with execution on delivering brand standard periodically through alternate opportunities, including pulling looks for campaigns or TV segments, merchandising trade show booths or staging product for photo shoots -
Event CoordinatorTanger Factory Outlet Centers, Inc. Nov 2013 - Feb 2017Greensboro, North Carolina• Manage and execute national, annual philanthropic-centered programs with philanthropic-centered programs implemented in each Tanger Outlet Center markets • Coordinate Outlet Center Grand Openings ceremonies and events (8 in total), Groundbreakings (4), and Signature Events in order to promote customer experience and drive traffic to Tanger Outlets • Organize and execute corporate events, including corporate gatherings and bi-annual conferences for entire company. These events can vary from day-long consumer facing events to week-long experiences for Team Members -
Buyer And Merchandiser, Special EventsForest Creek Golf Club May 2012 - Nov 2013Pinehurst, North Carolina• Identified seasonal trends and applied through inventory purchasing at annual PGA show, and quarterly for seasonal updates to merchandise and inventory• Maintained inventory procedures and reporting- sharing quarterly reporting with CFO • Managed budgets for purchasing and implemented appropriate cost margins for productive sales • Responded to all customer services needs of membership• Managed and addressed all records, assuring that due dates are met ahead of time, balances with vendors are settled, and any outstanding financial and clerical issues are addressed and settled• Event planning by the side of director, executing upscale and exciting events for club members. Duties include full planning, from collateral design and theme to gifting suites and enhanced member experiences • Led a staff of three, duties including hiring, scheduling, onboarding, customer service standards and implementing day to day procedures• Scheduled and attended meetings with regional sales representatives from various worldly known companies, such as Nike, Adidas, Titleist, among others -
Director Of Sales And MarketingInstant Imprints Jan 2012 - May 2012Raleigh, North Carolina• Consulted with customers to identify tools for branding opportunities and product-driven strategy to enhance and build their company’s image and elevate their impression with their consumer.• Spearheaded customer communication and experience while maintaining accurate records, data, and analytics of specific needs and trends within the company’s internal database.• Served as graphic designer of art for promotional products, distribution collateral, business cards and the relative for customers using Corel Software. • Assisted in the planning, organizing, and exhibit display at the 2011 Triangle Apartment Association business fair, held at Dorton Arena in Raleigh, North Carolina.• Ordered merchandise and supplies daily, ensuring that inventory was up to par as well as the company having necessary product to meet deadlines for customers.
Kathryn Mcdonald Education Details
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English Language And Literature, General
Frequently Asked Questions about Kathryn Mcdonald
What company does Kathryn Mcdonald work for?
Kathryn Mcdonald works for Tanger
What is Kathryn Mcdonald's role at the current company?
Kathryn Mcdonald's current role is Marketing Professional, Experience Architect.
What is Kathryn Mcdonald's email address?
Kathryn Mcdonald's email address is kl****@****lub.com
What schools did Kathryn Mcdonald attend?
Kathryn Mcdonald attended East Carolina University.
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Kathryn McDonald
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Kathryn McDonald
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