Kathryn Appleton Email & Phone Number

Wheatley Heights, NY, US

San Francisco, CA, US

Lead team of 11 and oversee all brand marketing, advertising, social media, email, digital content, and web while Marketing Director is on maternity leave.

San Francisco, CA, US

• Member of senior leadership team, reporting into CEO.
• Leader of Marketing Committee of the Board of Directors.
• Led staff of 70 across marketing, box office, audience experience, and retail.
• Efficiently managed $8.3m budget, generating $15–$20m in yearly revenue and attracting 50,000+ patrons annually.
• Assumed Director of Marketing role at onset of the pandemic; led team through disruption and period of ambiguity. Quickly developed new strategies for marketing digital performing arts experiences that kept audiences.
• Worked strategically with General Director, Board of Directors, and Director of Diversity, Equity, and Community (DEC) to make branding and messaging more accessible and inclusive.

San Francisco, CA, US

-Responsible for creating and implementing critical strategic and tactical elements of marketing and sales to maximize total revenue from both new and established opera patrons and increase attendance for all audience cohorts. -Oversaw all new audience engagement strategies and tactics for targeted younger audience segments across earned revenue in efforts.

San Francisco, CA, US

-Created and implemented a comprehensive marketing campaign to generate over $11MM in subscription ticket sales.-Created and managed design, copywriting, printing, and mailing of direct mail, as well as web, email, social media, and telemarketing projects and campaigns.-Developed and implemented segmentation and targeting strategies for new and returning.

San Francisco, CA, US

-Managed production of a comprehensive marketing campaign to generate over $11MM in subscription ticket sales.-Created and managed design, copywriting, printing, and mailing of direct mail, electronic (web and email), and telemarketing projects and campaigns.-Developed and implemented segmentation and targeting strategies for new and returning subscribers.

New York, NY, US

-Served as the liaison between Design/Marketing and seven internal departments.-Wrote and edited copy for over 250 events a year, including performances and talks, as well as year-round French classes.-Managed the production and design of all marketing materials (website, emails, brochures, seasonal 30-page calendars, posters, ads, etc) by the two-person.

New York, NY, US

New York, NY, US

-Assisted the Manager of Institutional Giving in researching institutions and foundations, preparing proposals, and completing grant applications.

-Managed correspondence for the President, Jennifer Strome-Prepared proposals and budgets for new shows optioned by the Off Bway/Bway producing office.-Managed Production Calendar for and coordinated with General Manager, Peter Bogyo, about upcoming readings and productions.-Associate Producer for the live-streamed reading of The Idealist, starring Alison.

-Managed the President's calendar and travel arrangements-Pulled daily ticket reports and coordinated Tony Voter tickets for Broadway show, Time Stands Still.

New York, New York, US

-Completed research book on Tony Kushner, the 2010/11 season playwright.-Reported on new play readings.

-Researched and edited 2010 Basic Catalogue. -Read and reported on submitted manuscripts.

Minneapolis, MN, US

-Planned and executed souvenir book for the World Premiere of the musical Little House on the Prairie.-Edited print materials, including house programs and marketing materials.