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• Lead brand strategy, working collaboratively across the organization to manage an iterative process for brand building• Collaborate to ensure that the brand experience across multiple touchpoints is strategic, user-centered, and engaging• Conduct primary and secondary research to make strategic recommendations on priority target audiences and messaging• Create integrated marketing campaigns for various audiences based on demographics, region or psychographics• Write content for campaigns and execute on campaign creatives, and ensure a unified voice in print publications, email marketing, website, and social media• Oversee website and digital marketing strategies, including building metrics and integrations for measurement of campaigns• Use data analytics to support leadership decisions• Support building new divisions for research and healthcare services• Stay up to date on trends in marketing innovation and new technologies, and make recommendations as appropriate to help streamline systems and processes to reduce workflow and enhance user experiences

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Marketing manager for public health campaign to improve the health and well-being of 3.3 million residents in San Diego County. Visit LiveWellSD.org to learn more.• Led team of health information specialists in development, design and implementation of campaign written and creative materials• Designed, developed and deployed comprehensive (Web, print, mobile, social) marekting strategies to target internal and public audiences• Connected with partner organizations and community champions in every sector to understand and respond to diverse community needs • Continuously evaluated implementation and outcomes with focus groups, customer surveys and analytics• Made marketing strategy recommendations to stakeholders at every level, from Board members and Directors to line staff

Oversaw development and design of campaign materials for internal and external audiences • Edited and managed content and outreach strategy for public-facing website• Wrote and designed print and Web materials including annual reports, blog posts and flyers• Presented brand strategy at formal and informal meetings with leadership and staff• Developed innovative communications tools such as mobile apps and infographics

Communications strategy consulting for socially conscious businesses and non-profits, including strategic planning, brand development, marketing data analytics, copy writing, digital content creation and social media management.

Managed communications strategy and implementation for eight family-centered, preventive interventions • Developed synergistic branding for collaborative programs based on client and donor data• Drafted, tested and launched behavioral evaluations and outputs for tele-health initiatives • Reported on engagement and demographics for two websites and accompanying social media• Wrote and edited content for presentations, e-newsletters, websites, print and direct mail

Oversaw development and design of internal and external health communications • Analyzed study protocols and developed target population-appropriate recruitment materials• Managed online presence to include Web site and social media (Facebook, Craigslist)• Interviewed patients, community leaders and staff, and wrote print and online articles• Coordinated focus groups with 35+ young men to gauge knowledge of HIV prevention- Synthesized results to develop comprehensive message strategy for study recruitment• Surveyed 350 men using GRINDR iPhone application to understand HIV risk behaviors

- Wrote course syllabus, lesson plans, lectures and assignments for 300-level undergraduate course in Gender Communications- Mentored 28 students over 16-week semester in communications theories and research paper design- Edited papers, provided feedback, and administered midterm and final exams

Research assistant to Dr. Lisa Sparks for the M.S. in Health Communication Program.- Analyzed data- Designed presentation materials- Edited manuscripts

Manage California branch of national content analysis project examining Obama administration news• Hired and trained team of 8 coders• Content analyzed 100+ news articles from 3 news outlets • Project data published in LA Times and Washington Post

Led team of 40 students in creation of national prevention campaign targeting college students • Managed multiple projects, scheduled weekly meetings, and directed human resources • Monitored market trends, gathered population data, and identified untapped opportunities• Served as liaison between campaign advisor and 5 department heads• Organized on-campus and community events, with over 500+ total attendees - Ranked 4th place nationally against 140 top college advertising programs- Trained 25 team members who went on to become national advertising champions

· Researched traditional and viral media outlets and attended television up fronts · Developed implementation timelines for 4 regional brands

· Planned viral campaign and event booth for online Web series, drawing 4,000+ viewers · Prepared press kit for timed distribution to local and regional media