Lead strategic development and management of the global brand. Create forward-thinking strategies that bring the brand promise to life across mid and long-term planning horizons. Own global brand planning process, building strategies and execution plans across acquisition, conversion and retention. Oversee brand visualization, voice, and advertising campaigns both in-center and out of center. Expand the donor base beyond existing segments through research, program development, and fostering strong relationships and loyalty. 1. **Consumer Loyalty Program Launch**: Spearheaded development and successful launch of BioLife's first-ever consumer loyalty program within 14 months. The results were remarkable: **1 million members enlisted within the first six months**, generating a **2.2% lift in donation frequency** at a cost **38% lower** than alternative promotional incentives.2. **Spanish Program Transformation**: Transformed a struggling Spanish program into a successful one, setting industry best practices for the Spanish-speaking consumer experience. We exceeded the volume goal by **30%**, all while maintaining media investment at only **50%** of the initial target.3. **Revitalized Brand Strategy**: Led the development of a revitalized BioLife brand strategy. Through thorough research of relevant trends and the competitive landscape, we identified opportunities to gain a competitive advantage.4. **Sophisticated Consumer Segmentation**: Implemented a sophisticated consumer segmentation strategy across the entire consumer experience. I also mentored other leaders in the organization on effective consumer experience strategies. The outcomes? We **exceeded consumer acquisition goals while reducing costs**.5. **Strategic Campaign Direction**: Provided overall strategic direction for campaigns, utilizing both new and traditional channels. By analyzing results and data, we **consistently exceeded new donor goals in FY22 and FY23**.

Orchestrate every touchpoint in our clients’ journey, spanning business development, marketing, and call center operations. My strategic vision drives the development, deployment, and management of our national brand. Meticulously characterize client segments, translating insights into actionable initiatives. Minimize silos across systems, data, hand-offs, and performance metrics associated with client experience management. This ensures cohesive touchpoints and enhances client satisfaction. Manage agency partnerships, aligning creative efforts with our brand strategy and goals. Maintain fiscal responsibility for new client investments, optimizing returns while managing costs. My commitment lies in driving excellence, fostering growth, and leaving a lasting impact on our brand and clients.1. **Re-engineered Lead Management Process**: Overhauled the lead management process, resulting in increased CRM adoption by the sales team. The impact was significant: we consistently achieved a **record-breaking number of new clients**.2. **Improved Marketing ROI**: Simultaneously, I improved marketing return on investment (ROI) while consistently generating a record-breaking number of leads. Our data-driven approach led to measurable success.3. **Physician Relations Program**: Developed and implemented a robust Physician Relations program. The results were remarkable: we witnessed a **250% increase in physician referrals within six months**.4. **Successful Learning Facility Launch**: Supported the launch of a new learning facility through community outreach and targeted marketing efforts. Notably, we achieved our new client goals within the first **60 days of the campaign**.5. **Strategic Alignment with Operational Capacity**: Aligned our new client acquisition strategies with operational capacity nationwide. The outcome? A **decreased client lead time while boosting monthly revenue**

Member of the senior management team responsible for developing and executing relationship development strategies that accelerate growth. Collaborate with external agencies to devise optimal strategies needed to drive demand and brand awareness; regularly report performance to executive leadership and board of directors. Create growth plans to support 80+ providers and five service lines across 45+ medical offices (including new office openings, mergers and acquisitions).Significant Accomplishment: Rapidly shifted marketing strategy when COVID-19 began; continuously monitored patient behavior changes and remained nimble in response. The result was an ability to maintain new patient, appointment and revenue volume throughout the pandemic, despite a 90% reduction in budget and staff.1. **Built a Strong Marketing Foundation**: Established a robust foundation for the marketing function, supporting both aggressive short-term and long-term growth goals. This included developing key processes, defining KPIs, and aligning marketing strategies with business objectives.2. **Operational and Financial Efficiency**: Streamlined marketing technologies and activities, resulting in operational and financial efficiencies. By optimizing resource allocation and eliminating redundancies, we achieved cost savings while maintaining effectiveness.3. **Enhanced Call Center Workflows**: Collaborated closely with the Call Center leadership to enhance workflows. Our improvements led to increased efficiency, better provider scheduling, and an enhanced patient experience. Additionally, the implementation of new communication streams resulted in higher patient engagement and appointment volume.4. **Provider Relations Team Establishment**: Pioneered the creation of a Provider Relations Team focused on building and maintaining strong relationships with referring providers, driving new patient acquisition, and ensuring coordinated care for existing patients.

Develop and execute strategic marketing plans that accomplish demand and revenue goals. Determine optimal media mix of print advertising, PPC, display advertising, email marketing, television, direct mail and radio to drive patient volume and brand awareness. Create regional marketing plans to support 250+ centers (including new center openings and acquisitions) across US and Canada. Collaborate with Call Center Director to enhance workflows for patient scheduling and overall patient experience. 1. **Transformed Marketing Initiatives:** Spearheaded a transformation in marketing initiatives, developing and implementing innovative strategies, messaging, and creative. The results were impressive: a 20% year-over-year increase in demand, including six record-breaking growth months.2. **Operational Efficiency and Partner Relations:** Streamlined marketing activities, achieving operational efficiencies. Simultaneously, I strengthened relationships with external partners. The outcomes were twofold: $2 million in cost savings and increased satisfaction among employees and vendors.3. **Restructured Marketing Team for Success:** Revamped the marketing team based on personal development and organizational needs. By implementing discipline and accountability, we fostered collaboration. The impact was significant: improved employee satisfaction, higher retention rates, increased productivity, and enhanced output.4. **Strategic IT Collaboration:** Collaborated closely with the IT team on technology deployments. Our joint efforts ensured successful CRM enhancements and upgrades. Notably, we evaluated and selected Salesforce as a superior technology solution, optimizing business processes.

A member of the marketing leadership team responsible for directing the development and execution of brand and marketing strategies to accomplish growth and retention goals. Support Corporate Directors and VPs in driving patient and physician referrals by leading large‐scale, enterprise‐wide initiatives requiring significant innovation. Lead senior marketing executives in the development of annual corporate and regional growth strategies. Work collaboratively across the enterprise to build brand equity, implement priority marketing initiatives and create marketing efficiencies.1. Developed and implemented physician relations outreach strategy to assist field liaisons in earning referrals from medical professionals. (Results = 45% YOY increase in referrals)2. Created and managed strategic loyalty marketing and patient advocacy initiatives to drive referrals from patients. (Results = 11% YOY increase in patient referrals)3. Directed strategy and execution of nurture marketing program to increase patient conversion within the sales funnel. (Results = 23% increase in prospect conversion)

Responsible for strategic management and oversight of all marketing activities. Led the development, design and ongoing monitoring/measuring of B2B and B2C marketing strategies. Crafted B2C marketing and training materials and assets. Collaborated with key internal stakeholders to conduct market analysis to better understand industry trends and establish baselines around customer experience, positioning and expectations. Translated internal stakeholder needs into impactful, cost-effective creative concepts spanning all media. Identified new market opportunities and played an integral role in product development. Managed marketing budget, marketing team and summer interns. Managed trafficking, list management, vendor management, production and letter shopping of all direct marketing campaigns.• Hired as Marketing Assistant; promoted to Marketing Manager. • Managed enhancement of organization website redesign by identifying and prioritizing site functionality and features based on business objectives and website metrics. Result: 15% increase in traffic, 20% rise in average visitor time and 15% reduction in unqualified call volume.• Provided direction and development of corporate rebrand initiative resulting in 20% increase in brand awareness among target audiences.• Increased lead generation for Registry Reviewer program by developing a highly-effective email campaign, exceeding lead generation goal by 33% in four weeks.• Managed development of branding strategies, product development and launch strategies for new technology products, resulting in an 8% increase in overall sales and 10% boost in overall brand awareness.• Created and managed development of company’s first multi-media sales presentations to increase customer engagement. Result: Won “2012 My First Presentation Category Sharkie Winner” and “2012 VideoFest Honoree” awards from Brainshark, Inc. as exceptional and effective displays of its technology.

• Developed campaigns to support membership recruitment and retention, support and engagement.• Created, maintained, communicated, implemented and tracked membership marketing strategies, communications schedule and product development.• Collaborated cross-functionally to identify membership marketing opportunities that enhance overall recruitment, retention and sales.• Established and executed against annual membership retention and recruitment plans.• Collaborated with appropriate staff to create persuasive organizational and value proposition messages for C-level, association professionals and partners.• Implemented strategic and tactical promotion of member benefit programs and events to key member audiences via print, direct mail and web-based methods of marketing.• Wrote and edited promotional copy and develop design/package concepts that align with audience messaging.• Conducted annual member needs assessment other member and market research, analyzing trends and responding to improve retention and recruitment results.

Developed and delivered B2C email marketing campaigns for clients. Supervised email creation, reviewing for brand consistency and proper rendering across browsers. Ensured email standards were met to avoid triggering of spam filters. Collaborated with technical team members to solve anomalies in client data. • Created personalized HTML email campaigns with variable data for clients such as Harrahs, Oak Street Mortgage and Gaylord Entertainment Group, resulting in increased conversion rates.• Developed HTML templates to ease creation of email campaigns for clients and increase self-sufficiency.

Created and executed integrated marketing campaigns to increase market share and brand equity. Collaborated with cross-functional teams to develop go-to-market strategies for new products and enhancements to achieve customer acquisition and retention goals. Crafted and directed creative for all marketing initiatives including press releases, brochures, advertisements, flyers, website, sales presentations and trade show booths. Translated complex technical requirements into consumer-friendly content. Managed trafficking, list management, vendor management, production and letter shopping of all direct marketing campaigns. Managed outside promotional agencies, vendors and inquiries.• Hired as Marketing Administrator; promoted to Interim Marketing Director. • Increased sales in excess of $10 million by equipping sales reps with information and tools needed to close sales, including market research, competitor information and engaging sales presentations.• Generated 20% increase in leads through the development and launch of integrated, multi-channel print, online and direct marketing campaigns.• Developed first sales training program for national sales team on competitive landscape, company and product differentiators and tradeshow sales techniques and operations.• Managed enhancement of company website by identifying and prioritizing site functionality and features based on business objectives and customer feedback.• Established tradeshow strategy to improve the planning, management and operations of aggressive tradeshow schedule (30+ tradeshows annually), resulting in improved lead generation, cost-reduction and streamlined communications.

Translated printed content into an online platform, with oversight from the Online Operations Director. Assisted with development of online content and planning.