Kathryn Rowley Email & Phone Number

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

Responsible for the development and execution of global product portfolio.

Charlotte, North Carolina, Us

Responsible for North American marketing plan, operational direction and marketing mix resource allocations. Pricing, promotions and forecasting, including coordination with supply chain for stock and inventory management.Execution of new product launches and line extensions. Executed and manage a web-based cross-division lead sharing program. Development and local execution of marketing collateral and campaigns.Launched major category to NA market within first year with the company. Promoted to people manager after 1 year.

Watford, Hertfordshire, Gb

Responsible for the development and execution of global strategic marketing plans for a portfolio of Negative Pressure Wound Therapy medical devices, contributing to the clear direction for brand development and running specific projects relating to new product, evidence, therapy and segment development, while providing a global point of contact for supporting current sales activity. • Lead/direct the new product development and evidence development for medical device portfolio.• Lead/direct global marketing projects for the medical device portfolio.• Develop and implement launch strategies for the roll out of new products. • Manage resources, prioritization and progress for new product launches.• Lead the development and execution of the 5 year global strategy to deliver sustainable growth. • Provide clear segmentation, targeting and positioning for portfolios to drive global brands.• Maintain knowledge of emerging trends, ensuring the company is positioned to respond. • Support initiatives to recover or enhance local market performance. • Manage resources supporting the Advanced Wound Devices Strategic Business Unit.

Worked in a cross-functional, matrix team environment to analyze project needs with respect to scope, requirements, and validation of resources, effort and cost. Participated in the design, development and implementation of marketing and website projects, processes and business flows. Responsible for the design and development of marketing layouts, roles, validation and functionality of application. Involved in the functional analysis, design, customization and implementation of the application. Responsible for writing requirement, business development and technical development documents. Provided risk documentation and feedback to Project Management along with alternative solutions for mitigation. Participated in the design of development solutions to ensure business processes integrity for delivery to the organization. Created data mapping documents and data conversion tests. Developed scripts for user guidance, system validation review, training and roll out of applications.

Responsible for management of five product lines including brand support budget, product line forecasts, sales goals and P&L. Development of product line pricing strategy and promotional pricing strategy, analyzing competitive offerings while protecting profitability. Development and management of annual marketing plan including strategy, action plans and execution, with a focus on innovative promotions to grow continent sales and increase market share. External and internal communication of new products and marketing programs including the development and dissemination of marketing materials and communications, promotional information and bulletins. Educate sales and customer service on new products and marketing programs at national/international sales meetings. Work closely with sales force and customer service, participating in account calls and tradeshows to maintain a solid understanding of market needs and trends. Conduct market research and analyze market data, including competition, customer needs and trends to identify product gaps and sales opportunities to grow market share and maximize profit potential, developing short and long term strategies to correct sales trends and increase sales levels. Perform annual continent SKU rationalization and/or category deletions. Management of closeout program including development of closeout pricing, marketing materials, promotions and customer specific programs.

Responsibilities included planning, organizing and executing all aspects of special events and fundraising programs. Prospecting and soliciting corporate sponsors and donors, coordinating volunteers, organizing and overseeing committees and interacting with patient families. Addressing, updating and maintaining a positive relationship with the organization’s three boards at monthly board meetings as well as individually with board members via email, telephone and meetings. Creation and distribution of marketing materials to promote events and awareness. Building and maintaining new professional relationships through networking and professional organizations.

Responsibilities included the development of policies, procedures and objectives for marketing and selling the organization’s products and services, as well as product/service development, pricing, marketing budgets and sales objectives. Oversaw the development, design and dissemination of marketing materials, including the company’s annual marketing catalog, monthly fliers and weekly email blasts. Evaluated and analyzed marketing plans, strategies, mailings and email blasts and reported on the company’s marketing performance. Attended conferences, conventions and city meetings to network with current and potential vendors/clients and to learn about new products and marketing techniques while gaining potential leads. Processed incoming inquiries and orders, following them through production, delivery and customer follow up. Tracked and maintained vendor and client records using company’s database.

database. Assisted CEO and Directors in registration/preparation procedures for, and maintaining database/records of, trade shows/events, as well as compiling and distributing marketing materials. Maintained and distributed a calendar of upcoming events, including but not limited to site visits, trade shows/exhibits, and training. Prepared, designed and distributed company newsletter and assisted the Director of Support with the updating of the company website.

B.S., Communications

Education record