Kathryn Rowley Email & Phone Number

Charlotte, North Carolina, US

Charlotte, North Carolina, US

Responsible for the development and execution of global product portfolio.

Charlotte, North Carolina, US

Responsible for North American marketing plan, operational direction and marketing mix resource allocations. Pricing, promotions and forecasting, including coordination with supply chain for stock and inventory management.Execution of new product launches and line extensions. Executed and manage a web-based cross-division lead sharing program. Development.

Watford, Hertfordshire, GB

• Responsible for the development and execution of global strategic marketing plans for a portfolio of Negative Pressure Wound Therapy medical devices, contributing to the clear direction for brand development and.
• Lead/direct the new product development and evidence development for medical device portfolio.
• Lead/direct global marketing projects for the medical device portfolio.
• Develop and implement launch strategies for the roll out of new products.
• Manage resources, prioritization and progress for new product launches.
• Lead the development and execution of the 5 year global strategy to deliver sustainable growth.

Worked in a cross-functional, matrix team environment to analyze project needs with respect to scope, requirements, and validation of resources, effort and cost. Participated in the design, development and implementation of marketing and website projects, processes and business flows. Responsible for the design and development of marketing layouts, roles.

Responsible for management of five product lines including brand support budget, product line forecasts, sales goals and P&L. Development of product line pricing strategy and promotional pricing strategy, analyzing competitive offerings while protecting profitability. Development and management of annual marketing plan including strategy, action plans and.

Responsibilities included planning, organizing and executing all aspects of special events and fundraising programs. Prospecting and soliciting corporate sponsors and donors, coordinating volunteers, organizing and overseeing committees and interacting with patient families. Addressing, updating and maintaining a positive relationship with the.

Responsibilities included the development of policies, procedures and objectives for marketing and selling the organization’s products and services, as well as product/service development, pricing, marketing budgets and sales objectives. Oversaw the development, design and dissemination of marketing materials, including the company’s annual marketing.

database. Assisted CEO and Directors in registration/preparation procedures for, and maintaining database/records of, trade shows/events, as well as compiling and distributing marketing materials. Maintained and distributed a calendar of upcoming events, including but not limited to site visits, trade shows/exhibits, and training. Prepared, designed and.

B.S., Communications

Education record