Kathryn Smith Email & Phone Number

Marietta, GA, US

Marietta, GA, US

• Created an online “DIY marketing” series for entrepreneurs and small businesses; designed a #diymarketing100 challenge that led to 100%+ increase in reach and engagement, and 17% growth in Instagram followers within.
• Led workshops for women and minority entrepreneurs on marketing
• As CEO, grew Walton Birch revenue by 2x and client portfolio by 3x in 2022
• Launched the MOMENTUM internship program to improve long-term success for under-resourced founders and women and minority jobseekers
• Helped dozen of entrepreneurs launch and grow websites and ecommerce stores, leading to increased client revenue, profit, and marketing ROI.
• Surveyed nearly 100 small businesses for a “State of Small Business Georgia” survey and presented the results online

Atlanta, US

Black Lady Business School is an Atlanta-based membership organization co-founded by Black women consultants who have worked extensively with Black women professionals and entrepreneurs. BLBS was created to reduce barriers to revenue for minority women entrepreneurs by connecting them to resources and opportunities, educating them on essential business.

Marietta, GA, US

Since 2022, serves as poll manager for elections held locally in Cobb County: Pick up and ensure the security of pre-election day materials. Manage election day operations for a precinct of 3000+ voters. Provide troubleshooting and escalation support for voter complaints. Provides provisional voting support. Administers oaths to Assistant Managers and.

Marietta, GA, US

Assisted with the administration of local elections as a poll worker @ Cobb County Board of Elections. Included pre-election setup, election day setup and operations, assisting voters, providing line management and crowd control, answering questions from members of the public, election-day closing procedures.

Atlanta, Georgia, US

• Presented a detailed analysis of leading labor market analytics tools; provided purchasing recommendations that led to cost savings of more than $78k
• Provided research, insights, and marketing strategies to attract talent for hard-to-fill salaried positions across the business
• Implemented monthly dashboard reporting for resume database tools enabling leadership to track utilization by platform and measure ROI

Atlanta, GA, US

• Developed a monthly Training Scorecard for sales leadership to track training activity and business impact
• Implemented advanced training reporting with Metrics That Matter; used insights collected to quantify the business impact and improve the effectiveness of training
• Generated training reporting and worked with training managers to drive training completion of 95% or more of salespeople

Atlanta, Georgia, US

• Implemented web analytics monitoring with Woopra for social media communications platforms; used insights collected to improve the timing of social media messages and increase audience engagement by 28%
• Developed a migration process for training data for 30,000+ Retail Sales Reps which included preventing erosion of data during transfer, identifying and remove duplicate records, and creating a process to handle.
• Created rich infographics and PowerPoint presentations to visualize social media platform engagement metrics, and convey insights to senior leadership

Dallas, TX, US

• Created a regression model in SAS Enterprise Guide analyzing the relationship between retail employee activity on social platforms and key sales performance indicators; used the model to predict performance of 30,000+.
• Quantified key user engagement metrics for social platforms and used insights to present recommendations for implementation of new features on intranet social platforms
• Leveraged external trends and emerging social applications to develop strategies for internal platforms that increased end user engagement by 35%

Atlanta, GA, US

• Provided detailed daily reporting in Excel on website production numbers and overall production efficiency; used insights to provide production scheduling recommendations that resulted in decreased handle times
• Minimized overtime labor costs by 15% by using production data to improve the accuracy of website redesign time estimates

• Provided freelance website and marketing services in website design and developmentwebmaster and domain administration, and social media marketing and management to small business clients

• Managed the leads distribution process for 66 independent agents by coordinating nationwide direct mail marketing campaigns of up to 1M pieces for accounts that generated $20K+ in annual revenue
• Used Microsoft Excel to perform in-depth analysis of mailing campaign returns. Provided targeting and segmentation recommendations resulting in a 15% increase in response rates

• Worked with vendors to set product pricing, integrate new products, and determine product placement on company websites and catalogs
• Executed direct mail, email, and website campaigns and promotions for a customer base of 5000+ individuals and institutions
• Managed a team of product specialists and graphic artists to produce annual product catalogs

Master Of Business Administration (M.B.A.), Business Analytics

B.A., Women'S Studies