Kathryn (Gitter) Searles Email & Phone Number

Wisconsin, United States

Assist the All American Scoreboards team and Everbrite tech support department with client services functions.

Appleton, Wi

Partner with local businesses to recommend and implement advertising strategies, including TV, digital, social, search and production, to increase my clients' sales and image in the marketplace.

Led internal and external marketing communications across 11-state region to exceed sales growth targets by increasing the funnel of new sales opportunities, working with channel partners on new initiatives, improving customer retention and strengthening the brand strategy*Managed team activities and integrated marketing campaigns for B2B lead generation (ranked top in company with 2010 Q2 acquisition campaign response rate of 7.72%)*Implemented marketing initiatives to exceed required metrics (2010 Q3/Q4 390% revenue to goal; leads generated 246% to goal)*Managed brand integrity through consistent and appropriate messaging*Tailored communications to engage the attention of distinct target audiences*Negotiated and built relationships with vendors to reduce costs while maintaining output (reduced direct mail cost/piece by over 22% in 2009 through efficiencies, vendor negotiations and results measurement/tracking)*Facilitated product launches across the multi-state region (three new product launches in 2010)

Executed consumer marketing strategies for the General Motors and Ford dealerships throughout Wisconsin.*Integrated B2C marketing messages across multiple channels*Developed and implemented advertising strategy among 11 dealerships to strengthen the brand and reduce costs through improved strategies*Managed agencies to develop creative content for television and radio ads

Worked with executive leadership to develop marketing communications strategies to advance the "employer brand” and aid in the recruitment/retention of over 15,000 drivers and fleet owners each year.*Managed extensive multi-media campaigns, including TV, radio, digital and direct mail; reduced advertising cost per hire by 40%*Managed ongoing corporate communications via multiple platforms for over 20,000 employees*Redesigned internal communication media and reduced costs by 30%*Managed media relations through press releases and magazine articles*Led Web site redesign efforts for improved functionality; grew Web site recruiting by 50%*Analyzed competitive data, research/focus group results to identify new opportunities

Bba, Marketing/Communications

Dmsc, Digital Media