Katie Sorrels Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

New York City Metropolitan Area

• Develop and execute marketing campaigns in partnership with Comcast and Cox Communications to drive revenue and subscriber growth including media buys (addressable, TVE/OTT, VOD/DAI, ROS, & social), discount offers, editorial promotion, game apps, and event activations. • Support Senior Director in the transition of the Comcast account to an à la carte business model, resulting in a 40% increase in STARZ à la carte subscribers within the first two quarters. • Provide expertise on STARZ programming priorities and brand standards across all Comcast and Cox partner collateral.• Manage Distribution Marketing Coordinator, freelance designer, intern hiring process and across account communication.

Greater New York City Area

In addition to the Manager, Partnership Marketing responsibilities: • Cultivated and implemented holistic, point-of-sale initiatives including the creation and shipment of 80,000+ pieces of call center printed collateral quarterly such as calendars, poster clings, banners, standees, one sheets and templates.• Retained and coordinated partner participation at STARZ events including premieres at Radio City Music Hall, Hollywood Palladium, and Madison Square Garden.• Strategized with external agency to construct access marketing campaigns to combat network drop scenarios.• Oversaw 10 budgets for the Distribution department including charitable contributions, third party vendors, and point-of-sale.• Managed Partnership Marketing Coordinator, freelance designer, and T. Howard Foundation intern hiring process.

Greater New York City Area

• Built and maintained all brand positioning materials for the entire Distribution department including annual & quarterly presentations, programming calendars, diversity overviews, and distribution partner one sheets.• Secured corporate sponsorships at charitable and industry functions.• Liaised with the Programming, Public Relations, Originals Marketing, Consumer Marketing, and Insights & Analytics departments to ensure alignment on company priorities, approvals, brand initiatives, and talent integrations.

Greater New York City Area

• Developed and aided in the execution of sales packages for prominent brands including Mars, General Mills, Bioré and Firestone, utilizing the multi-platform offerings and 245M+ weekly reach of Cumulus Media and its network division, Westwood One.• Collaborated with senior leadership to build and project manage new initiatives encompassing local activations and national scale, such as NASH Next, the nationwide talent search that became the cornerstone of the country lifestyle brand, NASH. • Account managed NASH Next presenting sponsor, Country Inns & Suites, overseeing all on-air, digital, and experiential integrations including a month-long, eight state tour during spring 2017.• Liaised with the Westwood One Communications Department and external public relations consultants to draft, refine and distribute press releases, as well as company-wide announcements and Town Hall videos.• Promotions fulfillment for Westwood One’s 24/7 network formats including scheduling, commissioning assets, and executing sweepstakes for record labels, tourism companies, and public relations firms.

Universal City, Ca

• Co-spearheaded and oversaw the day-to-day management of the Universal Pictures brand digital redesign, both website and social, during Universal's most profitable year in history.• Facilitated all internal and external screenings, photo pulls and large asset distribution. • Planned and executed an influencer screening series with a combined potential social reach of 250M+.• Covered 10+ movie premieres where responsibilities included live red carpet social media coverage and talent handling. • Managed all legal contracts, large meeting coordination, and finances for the digital marketing department.• Hired and supervised 4 interns for the summer of 2015.

Universal City, Ca

• Served as the most outward-facing assistant for the Chairman, engaging with the highest level of filmmakers, talent, managers, agents and fellow senior offices with the utmost discretion and professionalism.• Managed Langley’s heavy schedule, including facilitating a high volume of international & domestic travel.• Interfaced with NBCUniversal Corporate Community Affairs to coordinate non-profit donations and studio representation at charitable events.• Provided administrative support for Langley throughout her transition from Co-Chairman to Chairman.• Offered substantive feedback on development, marketing, and acquisitions materials.

Universal City, Ca

• Aided the administrative assistant with travel logistics and meeting coordination.• Supported the executive assistant by rolling calls, prepping for meetings and distributing materials.• Compiled project folders and weekly binders for the co-chairman’s review.

Children'S Healthcare Of Atlanta

• Entertained patients at Children’s Healthcare of Atlanta.• Gained experience hosting a radio show by producing content, running the VoxPro equipment, and interviewing guests such as Joe Jonas, Colbie Caillat, and The Script.

The University Of Georgia

• Organized meetings and industry events in Atlanta and Athens for Grammy U members including educational panels, tours and SoundChecks with major recording artists like The Civil Wars and Zac Brown Band.• Promoted Grammy U online and on campus.

Los Angeles, Ca

• Frequently served as a temporary assistant, rolling calls and scheduling meetings.• Wrote 20+ pieces of coverage on literary material.• Pitched three television show ideas, which were then taken to writers for development.

Los Angeles, Ca

• Served as the primary receptionist for the office, which included directing a high volume of calls and greeting guests.• Aided executives by researching potential writers and directors.• Completed 10+ pieces of literary coverage.

New York, Ny

• Assisted with sales proposals by researching programs for potential advertisers.• Compiled recap reports for marketing campaigns.• Maintained all social media outlets for a combined 3 weeks.• Aided with the onsite execution of 5 Billboard conferences and 2 Billboard Music Awards (2012 & 2013), the majority after the conclusion of the initial summer internship.

Atlanta, Ga

• Maintained the Top 40 radio station website and concert calendar• Collaborated with two supervisors on various promotional campaigns for the station and its advertisers• Served as voiceover talent for 4 promotions: Jonas Brothers, Britney Spears, Kelly Clarkson, and a Star 94 promo.