The GFDA is a movement led by industry professionals committed to reducing waste in the built environment.

Partnered with manufacturing firms in the interior design space in a sales development and marketing role. Worked with a curated portfolio of premium products that brought the best in craftsmanship, technology and design to interior designers in the hospitality, commercial and high-end residential space. Developed sales channels, consulted on marketing and product development. Categories: custom furniture, fabrics, rugs, outdoor furniture and accessories.

Worked with clients and partners leveraging Conde Nast's portfolio of luxury brands. Managed the advertising sales function, including marketing, research, digital media, and content development teams to develop cross-platform programs for advertisers. Bon Appétit + Epicurious - 2011 - 2017 Integrated two brands into new entity: The Food Innovation Group. Helped launch branded content division, The Farm. Revenue derived through cross platform media programs, ad sales, event sponsorship, and branded content creation for sponsors. Key clients include large and small packaged-good (CPG) companies, wineries, technology, and travel companiesCondé Nast Traveler - 2010 - 2013 Drove brand's largest digital program with a tech company and returned key endemic advertisers back to the brand. Key clients included travel, technology, financial, luxury.Condé Nast Portfolio - 2005-2010 Part of launch team for new format business-lifestyle brand. Drove the company’s largest integrated partnership program–a multi-million dollar, multi-platform partnership deal with a technology brand.The New Yorker - 1994 - 2005Regional manager of ad sales. Tapped to lead technology category development for The New Yorker and recommended an editorial franchise to EIC. Appointed to manage sponsorship sales for New Yorker Festival 2001, including designing custom programs for sponsors.

Worked in Account Management roles at this global advertising agency and eventually promoted to Account Supervisor. Responsible for client relationship management and setting strategy and budgets for ad campaigns. Managed Creative, Media and Production teams in campaign development and workflow. Industry experience included: Travel, Financial Services and Packaged Goods. Member of the new business team where we researched and developed pitches for client acquisition.