Kathryn Sparks Email and Phone Number

▪ Manage all aspects of the AAP consumer book publishing program (AAP child care book series, topic-specific books, children's books, and electronic formats), including the development and review of editorial content to ensure that all materials are consistent with official AAP policy and generally accepted standards of pediatric health care, and meet project timelines▪ Acquire new authors and manuscripts for AAP consumer publishing projects▪ Advise the Division Director regarding business, contracting, and other financial concerns▪ Provide input to budget development and tracking▪ Manage the revision process of all AAP consumer books▪ Coordinate the approval of recommendations for AAP members to serve on editorial boardsbased upon their areas of expertise▪ Develop, implement, and renew consulting agreements and serve as a liaison between allboard members/reviewers and related publishing companies▪ Manage all editorial aspects of the AAP's relationship with literary agents, publishers, andprofessional authors▪ Assist in development and fruition of 5-year editorial plan▪ Coordinate and assist in P&Ls for each new/revised title▪ Research need for new consumer publishing products in collaboration with AAP Division ofMarketing and Division of Sales. Ensure that all materials are consistent with officialAcademy policy and generally accepted standards of pediatric health care▪ Develop and write consumer book proposals▪ Obtain peer review assessments of product credibility and coordinate interdepartmentalevaluations of proposed projects▪ Collaborate with the Division of Marketing and Division of Sales to develop comprehensivemarketing programs for new and revised products▪ Develop business plans in collaboration with the Director of Professional and ConsumerPublishing and the Director of Marketing

•Coordinated and monitored timescales for stages of the publishing processes •Stood as prime liaison to Deputy Editor•Managed editorial workflow and author manuscripts through electronic peer-review system for Pediatrics and Hospital Pediatrics•Managed content of electronic editions of Pediatrics and Hospital Pediatrics•Oversaw monthly production of three journals and developed workflow procedures•Notified authors of early released articles for forthcoming Pediatrics issue•Coordinated the publication of AAP policy statements and statements of endorsements•Collaborated with Pediatrics Editor-in-Chief to edit and schedule weekly blog posts•Tracked manuscript copyright forms and corresponded with authors on AAP disclosure policies•Scheduled editorial conference calls and prepared meetings agendas for NCE annual meeting•Extracted and compiled data for Case Reports and social media trends to present at annual meeting (National Conference Exhibition)•Attended annual NCE board meetings for Pediatrics and Grand Rounds•Managed nomination process for Pediatrics, AAP Grand Rounds, AAP News and Hospital Pediatrics editorial boards•Ensured updated editor, staff and author disclosures through Planstone online system•Provided guidance regarding online submission systems and processes•Maintained strong relationships with journal editors, authors and vendors

•Managed Publisher’s phone calls, schedule, travel and trade show planning•Worked closely with the Publisher on websites, research and emerging technologies•Drafted and edited emails, memos, marketing materials for internal and external use•Facilitated interdepartmental communication across the company •Interfaced with authors and industry professionals to set up meetings, phone calls and events

•Fielded questions from customers pertaining to price, availability and promotional materials•Entered and processed consumer and sales orders utilizing Acumen•Streamed orders daily to warehouse and Canadian orders biweekly•Entered and filed invoices and credit memos

•Performed category research to gauge sell-through data•Edited manuscripts alongside Senior Editor, updating content/utilizing PDF markup•Reviewed unagented submissions, requested manuscripts and drafted rejection letters •Constructed reading group guides and book summaries for sales materials and catalogs •Participated in acquisition and production meetings •Active member of Society of Children’s Book Writers & Illustrators

•Rebuilt loyalty program, earning sales of approximately $69,000•Maintained positive communication between 1.4 million customers•Increased email marketing YoY sales by 15% through branding efforts such as email campaigns, on-site events and website promotions•Handled marketing administrative jobs for Fireside Chat, NATB and other conferences.•Created and managed original content for 360+ SEO websites and blogs •Increased Google rankings utilizing SEO