Employer brand projects and repositioning of EB in acquisition, retention and operationalisation Business automation improvement Management of digital initiatives, development projects, governance and engagement. Digital and specialist marketing strategy support to corporate and divisional business units. Ownership of company websites and engagement strategies Development and maintenance of digital platform policies and content rules

Competitive analysis, diversification, brand equity, repositioning and evolution with a grounding in several major brand development and change programs. Award Winning brand development with the midas touch.

Integration of automation and marketing technology.

The PDC Group Marketing Manager devises PDC's marketing strategy and delivers outcomes aligned with this strategy, including associated campaigns and marketing communications. The role acts as key interface to the business, delivering creative and strategic content across all channels, including inbound content and digital strategy across the group. Core to the role is internal staff and client engagement in the inbound customer content journey, and developing stories that drive awareness and action around service offerings for each business unit. The GMM ensures conformity to PDC’s brand and all elements contributing to the maintenance and governance of the Brand's equity. It also delivers a balance of creativity, enthusiasm, outcomes, strong business and commercial interface and stakeholder management.

Responsible for for oversight of the Marketing Team (under the Associate Director of Marketing) and also contributes strategic advice to corporate engagement and marketing initiatives, as well as maintaining a consistent approach to recruitment campaigns, events and sponsorship across the University. Also responsible for implementing policies, plans and activities which will enhance the reputation of The University, locally, nationally and internationally. The role also manages campaigns, advertising, digital marketing and the development of marketing materials and is integral in the implementation and continuous improvement of team and team processes.The team: Marketing and Communications is responsible for shaping, maintaining and enhancing The University’s reputation. Located centrally, Marketing and Communications has a reporting relationship to the Deputy Vice Chancellor (Community and Engagement) and is led by the Chief Marketing Officer and Director, Marketing and Communications Office.

Project management of the brand repositioning and change management project aimed at aligning HBF go to market and internal comms with the broader 'health partnership' strategy.

Overseeing marketing and communication strategies Managing effective marketing relationshipsDeveloping digital and experiential strategyLeadership, coaching, development and guidance to the Marketing team Project management End to end campaign development

- Internal communications – Employee Share Plan offers, change management. - Mergers, Acquisitions & Takeovers. - Investor relations – analyst tours, AGMs and ASX reporting. - Award-winning Annual Reports, sustainability reports and publications. - Corporate profiling and repositioning including strategy and branding. - All graphic design needs including communication and marketing collateral, brand management and logo creation.

Freelance marketing and communication consulting

Data mining, DM Campaigns, retention activity, Project management of annual financial comms releases (annual and investor reports) across 10 brands and sub-brands

National Advertising campaigns. Corporate communications