Kathryn Welch Email & Phone Number

Warren, Michigan, United States

• Analyze cross-channel data and provide actionable insights in reports presented to key stakeholders and senior leadership for improved brand performance
• Collaborate with agency teams to support data integration across websites, SEO, CRM, mobile app and media
• Strategize with brand leads to identify campaign needs and establish proper KPIs
• Implement GM SMRT practices for paid media campaigns, including 1:1 audience segmentation, targeting and analysis
• Knowledge of A/B testing and personalization, PowerBI and market research methodologies

• Supported brand leads with project management tasks, brand tagging initiatives and implementation to ensure digital marketing efforts were measured accurately
• Assisted in the development and delivery of measurement plans, dashboards, and reporting
• Produced strategic insights based on attitudinal/behavioral data to help drive optimizations

Birmingham, MI

• Planned and managed yearly advertising budgets to meet B2B and B2C client initiatives through effective media strategies such as digital, broadcast, outdoor, and print
• Produced events for multiple automotive OEMs to strengthen partner relations
• Explored social media trends and execute strategies to improve reach and engagement
• Designed and conducted social media promotions

Birmingham, MI

• Maintained client relationships and projects by determining account goals and setting appropriate expectations
• Established and maintained excellent rapport with new and existing vendors
• Prepared and modified documents including voiceovers, drafts and settlement agreements
• Analyzed brands and competitors of clients to actively participate in strategic planning sessions

East Lansing, Michigan

• Produced, managed and implemented social media strategies by creating content for user engagement and retention
• Managed a Facebook page with over 5,000 likes and a Twitter account with over 1,200 followers
• Cultivated company brand through clever advertising campaigns and events
• Planned and coordinated special events for employees to increase company morale