Kathryn Welch Email & Phone Number

Warren, Michigan, United States

•Analyze cross-channel data and provide actionable insights in reports presented to key stakeholders and senior leadership for improved brand performance•Collaborate with agency teams to support data integration across websites, SEO, CRM, mobile app and media•Strategize with brand leads to identify campaign needs and establish proper KPIs•Implement GM SMRT practices for paid media campaigns, including 1:1 audience segmentation, targeting and analysis•Knowledge of A/B testing and personalization, PowerBI and market research methodologies

•Supported brand leads with project management tasks, brand tagging initiatives and implementation to ensure digital marketing efforts were measured accurately •Assisted in the development and delivery of measurement plans, dashboards, and reporting•Produced strategic insights based on attitudinal/behavioral data to help drive optimizations

Birmingham, Mi

•Planned and managed yearly advertising budgets to meet B2B and B2C client initiatives through effective media strategies such as digital, broadcast, outdoor, and print•Produced events for multiple automotive OEMs to strengthen partner relations•Explored social media trends and execute strategies to improve reach and engagement•Designed and conducted social media promotions

Birmingham, Mi

•Maintained client relationships and projects by determining account goals and setting appropriate expectations•Established and maintained excellent rapport with new and existing vendors•Prepared and modified documents including voiceovers, drafts and settlement agreements•Analyzed brands and competitors of clients to actively participate in strategic planning sessions

East Lansing, Michigan

•Produced, managed and implemented social media strategies by creating content for user engagement and retention•Managed a Facebook page with over 5,000 likes and a Twitter account with over 1,200 followers•Cultivated company brand through clever advertising campaigns and events •Planned and coordinated special events for employees to increase company morale