Lead email marketing campaigns (B2B/B2C) on behalf of internal clients from concept to execution; including coding, copy writing, personalization strategy, audience segmentation and evaluation of automation effectiveness. Ensure all communication/content is on-brand and is coordinated with other marketing channels. Steward of digital best practices; particularly user functionality and design responsiveness. Identify opportunities to A/B test to inform future strategy… Show more Lead email marketing campaigns (B2B/B2C) on behalf of internal clients from concept to execution; including coding, copy writing, personalization strategy, audience segmentation and evaluation of automation effectiveness. Ensure all communication/content is on-brand and is coordinated with other marketing channels. Steward of digital best practices; particularly user functionality and design responsiveness. Identify opportunities to A/B test to inform future strategy and direction. Collaborate with Business Systems Analyst to develop and target audiences, build customer journey maps, establish lead generation opportunities, optimize digital marketing to engage and grow our database. Oversee email subscription status in compliance with all email regulations including: CAN-SPAM, CASL, GDPR, and CCPA. Strategize with Marketing Manager to drive revenue through email/SMS via ticket sales, group ticket support, Member retention, retail and premium seating to align with company goals. Provide support to SPAC email marketing; email and template creation, training, back-up execution; and act as owner and subject matter expert for Formstack. Show less

Act as an email marketing subject matter expert for all email related questions and work. Troubleshoot issues and present recommendations on design, usability and functionality for email campaigns based on email best practices, latest trends and basic privacy laws. Responsible for designing, coding/building and executing all emails for Minnesota Wild, Xcel Energy Center and Roy Wilkins Auditorium. Manage and create annual email templates for each entity based on branding guidelines. Work… Show more Act as an email marketing subject matter expert for all email related questions and work. Troubleshoot issues and present recommendations on design, usability and functionality for email campaigns based on email best practices, latest trends and basic privacy laws. Responsible for designing, coding/building and executing all emails for Minnesota Wild, Xcel Energy Center and Roy Wilkins Auditorium. Manage and create annual email templates for each entity based on branding guidelines. Work directly with Marketing Managers to establish and execute email campaigns and one-off emails from start to finish. Manage extensive project workload on a daily basis, as well as long term scheduling/direction of recurring emails. Support basic copy writing and editing. Provide basic HTML coding and CSS for wild.com pages. Support graphic needs and updates; contributing to overall art direction and style of wild.com. Show less

Responsible for creative services, art direction/production and web design/support for Xcel Energy Center, Saint Paul RiverCentre and Roy Wilkins Auditorium. Primary point of contact between multiple internal clients and external resources.Manage extensive project work load on a daily basis, under tight deadlines. Develop, design and produce event and concert graphics for all venues.Support and maintain company web sites, graphics for social media campaigns and… Show more Responsible for creative services, art direction/production and web design/support for Xcel Energy Center, Saint Paul RiverCentre and Roy Wilkins Auditorium. Primary point of contact between multiple internal clients and external resources.Manage extensive project work load on a daily basis, under tight deadlines. Develop, design and produce event and concert graphics for all venues.Support and maintain company web sites, graphics for social media campaigns and e-mail.Support Minnesota Wild lead designers with design production for multiple projects, including: print/web ads, team publications, posters, flyers, promotional giveaway items, e-mail communications, social media branding, corporate presentation collateral and more. Designed and provided strategic brand development, logos, marketing collateral and wire frame design for multiple projects, including: Saint Paul RiverCentre, RiverCentre’s award winning sustainability campaign and Minnesota Wild employee intranet. Show less

Provided design, production and technical support under tight deadlines. Maintained client relationships and extensive graphics/photography library. Prepared electronic and print presentations and displays for meetings and clientele. Designed, printed and assembled books, brochures, displays and merchandise for clients.