Kathryn Mallari Email & Phone Number

Alexandria, Va, Us

Alexandria, Virginia, United States

Washington, District Of Columbia, United States

- Create all organic landing pages for the Leadership Convention website.- Design and execute a paid social media strategy for the annual Leadership Convention.- Create organic social media posts via Facebook and LinkedIn.

Remote

- Manage short-term and long-term projects based on ROI.- Focus on lead generation, conversions, and attribution.- Train Junior level SEOs who are new to the industry.- Deep dive keyword and landing page analysis to find gaps in existing strategies.- Work closely with content, engineering, or design teams on best practices for technical and on-page SEO.- Present key findings and deliverables to clients.

Fort Collins, Colorado Area

- Conduct deep analysis of keyword research and put findings into a custom-made SEO roadmap.- Develop content strategies to increase brand awareness, thought leadership, or (micro & macro) conversions.- Lead SEO and pay-per-click strategies from start to finish.- Run detailed site audits identifying problem areas plus provide recommendations.- Maintain weekly monitoring reports with search engine traffic, budgets, conversions, and other important KPIs. - Work in multiple niches including B2B, B2C, e-commerce, and local businesses.

Fort Collins, Colorado Area

- Create engaging weekly blog posts which resulted in an increase of website traffic by 138%.- Execute lead nurture strategies and email campaigns through Infusionsoft.- Develop and execute multiple weekly email marketing campaigns that reached 3,500 members per email.- Design the annual publication magazine, as well as content for all marketing collateral using InDesign.

South San Francisco, Ca

Diadexus was a diagnostics company developing and commercializing products that aid in the prediction of cardiac disease risk.- Manage daily purchase orders resulting in $1M in revenue per month.- Manage the launch of marketing campaigns with some of our top customers such as Mayo Clinic, Quest Diagnostics, and Sonic Laboratory.- Manage the design and production of 150 pieces of direct mail and marketing materials that reached as many as 50,000 customers. - Execute 25 tradeshows and symposiums while managing the $300k event and $350k advertising budgets. - Create reports for C-Suite Executives analyzing the weekly sales and marketing data trends.

South San Francisco, Ca

- Assist and educate 50 patients weekly on their insurance benefits and copay costs. - Provide financial aid to eligible patients.- Proficient in all aspects of reimbursement, such as benefit investigations and payer reimbursement policies.

Oakland, Ca

- Manage all operations for 80 events including on-site production, contract negotiations, and serving as liaison with vendors- Handle correspondence and remained in constant contact with clients, ensuring the whole event is planned as per client preferences.- Reconcile event finances.- Develop and execute timelines for clients.

San Francisco Bay Area

- The hand-selected department lead to improve workflow processes such as accuracy, cost management, and copay collections. - Collected patient admission copays resulting in $60,000 in total daily revenue. - Continuously exceeded the 80% monthly target goal of collecting unpaid copays at discharge.

- Assisted with planning, organizing and execution of events- Wrote daily social media posts to maintain online presence

Master Of Science - Ms, Marketing

Bachelor Of Arts - Ba, Psychology

Volunteer at the Autism Center for Excellence