Kathryn Wright Email & Phone Number

Vancouver, Bc, Ca

San Francisco, California, Us

Leads a team of high-performing omni-channel marketers and promotional strategists that nurture the engagement and retention of millions of DoorDash customers across email, push notifications, and in-app messages. Creates robust consumer lifecycle programs that drive efficient growth and delight customers by delivering personalized messages, rewards, and offers that are tailored to their behaviour and preferences.

Vancouver, British Columbia, Ca

Led the global Lifecycle Marketing and Consumer Insights teams on award-winning mobile games, including Marvel Contest of Champions, Transformers: Forged to Fight, and Disney Mirrorverse. • Built intelligent, data-driven CRM programs that increase player engagement, retention, and conversion. Delivers targeted push notifications, emails, and in-game messages at optimal moments in the player lifecycle (onboarding, engagement, winback) to over 50 million users worldwide.• Drove the continuous optimization and automation of omni-channel marketing programs by performing extensive A/B and multivariate testing on messaging, user segmentation, campaign content, and more.• Leveraged user data and scalable technical solutions to deliver and automate 1:1 communications in 17 languages using dynamic content and user journey workflows.• Led global consumer insights research to support the successful development and ongoing optimization of Kabam's portfolio of products and programs. Directed quantitative and qualitative research (large-scale surveys, focus groups etc.) to inform product development and enhancement, marketing strategy, and IP licensing agreements.• Informed corporate strategy and decision-making by performing mobile market research on user demographics, behaviours, preferences, and IP affinity. • Partnered with product marketing, business development, user acquisition, and community leaders to develop and deliver strategic publishing plans that drive millions of users into our games.

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

North York, Ontario, Ca

• Managed the development & delivery of large-scale batch, A/B, and multivariate email marketing campaigns using Enterprise ESPs (Selligent and ExactTarget). Used dynamic content to personalize email content (offers, creative, copy) based on known user preferences, demographics and purchase behavior to over 200,000 users.• Established life cycle marketing campaigns that drove retention and revenue growth by delivering upsell, cross-sell and re-engagement campaigns to known hotel guests, concert attendees, survey recipients, and promotion participants through email and social media.• Empowered over 4,600 Great Canadian Gaming staff members to leverage online platforms to engage with the public by creating and delivering a company-wide Social Media Policy. This policy centered on providing staff with an understanding of best practices, responsibilities, and escalation plan procedures to nurture positive engagement.• Developed and implemented successful social media strategies that increased following and engagement on River Rock handles by 90% on Facebook, Twitter, and Instagram.• Managed and oversaw company-wide social media marketing initiatives using social listening tools (Hootsuite, Sprout Social) to ensure the delivery of superior customer service with followers and compliance with industry regulations. Reported on key success metrics and provided recommendations that enhanced customer engagement.• Built online marketing leadership among Marketing staff by creating and delivering social media training sessions on the latest tools and best practices.• Increased email opens, click-through rates, and conversions by analyzing customer segment and campaign success metrics, and recommending tactics to improve offers, copy, and creative.• Developed positive, multi-platform user experiences across all GCGC websites, landing pages, and microsites by performing ongoing usability, A/B, and Q/A testing and implementing SEO tactics.

Created and implemented strategies that contributed towards an increase in tourism and overnight stays in Surrey.• Spearheaded the development of a new Tourism Surrey website, and created content for multiple consumer websites, mobile sites, online blogs, radio advertisements, brochures, and provincially and regionally-distributed print materials, including the 2013 Visitor Guide.• Increased social media following by an upwards of 50% for Tourism Surrey, 45 in fortyfive, and Golf Surrey accounts, through the creation & management of Twitter, Facebook, Google+, Pinterest, Instagram, Flickr, and Hootsuite platforms.• Provided direction to Tourism Surrey Visitor Counselor staff to develop engaging blog and website content.• Optimized user experiences on a Golf Surrey mobile site and a tourism blog byproviding direction to an external developer to enhance web design and navigation, and by performing usability testing. • Increased web traffic by 125% by utilizing SEO best practices and running successful PPC campaigns on Google Adwords & Facebook.• Defined & implemented new web features, such as social media widgets, sign-up forms,Facebook apps, RSS feeds, and other connectivity tools across Tourism Surrey, GolfSurrey, and 45 in fortyfive webpages.• Ensured campaign successes through the monitoring and interpretation of data provided by Google Analytics and Mailchimp, such as site traffic, visitor behavior, and click-through-rates.• Evaluated the annual marketing campaign for Golf Surrey, and effectively developed,delivered, and communicated the report to key stakeholders, resulting in the continuation of Golf Surrey Pass sales.• Generated a successful grant proposal that received $10,000 for an agri-tourism initiative.• Created graphics using Adobe Photoshop that were used in social media posts, print materials, and website content.

Surrey, Bc, Ca

Developed and delivered marketing initiatives that led to a 65% increase in sales.• Facilitated expansion into Ontario, Alberta, and British Columbia markets by developing effective market penetration strategies, and delivering offers to target markets through direct marketing campaigns (including print, telephone, email & web). • Strengthened online presence and facilitated positive brand discussion through the successful development and management of social media and networking tools, such as: LinkedIn, Twitter, Facebook, Wordpress, Hootsuite.• Ran successful Google AdWords campaigns that increased web-traffic by 100% and utilized Google Analytics to monitor web-performance.• Increased sales by creating informative and interactive content for e-mail marketing campaigns, and delivering them to thousands of current and potential clients through the use of CRM tools, such as ACT! By Sage, MaxBulk Mailer, Salesforce & Mailchimp.• Created and managed an integrated online booking and tracking system that facilitated collaboration and the instantaneous flow of communication amongst staff.• Pioneered the adoption of digital documents and online storage solutions, which minimized the company's environmental footprint, and enabled faster data recall.• Performed various small-business tasks, including: managing budgets, contracts, expenses, invoices, accounts receivable, licensing applications, and client communications, as directed by the CEO.

Surrey, Bc, Ca

Identified new business opportunities throughout Canada.• Facilitated expansion into Ontario, Alberta, and British Columbia markets by developing extensive contact lists for various direct marketing campaigns • Developed effective web-content, such as e-newsletter sign-up forms that resulted in the collection of contact information for over 3500 subscribers, and enhanced connectivity with end-users• Increased market penetration potential by conducting online research into targeted industries, and making recommendations to management based on the findings• Generated key insights into consumer behavior by developing and delivering a survey to clients, and developing and implementing effective marketing strategies and tactics based on the results.

Langley, British Columbia, Ca

Langley, British Columbia, Ca