Kathy Austin Lockton Email and Phone Number
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“Difficulties mastered are opportunities won.” Traditional marketing has been turned on its head with a whole generation growing up mobile and digital. Social media is different than advertising. The customer, not the company, is driving the bus. The social media edge is encouraging two-way conversations, not relying on stagnant one-way ‘spray and pray’ promotions. Word-of-mouth is the most reliable information source. Cultivate trusted advisors with decades of thought leadership, reinventing those lessons for today’s ecosystem. “Study history. In history lies all the secrets of statecraft.” Key Success Factors: Passion Listen to the consumer Use lean start-up principals Stay agile, iterate campaigns across multi channels & platforms Focus on lifetime value Maximize user engagement. Is it fun? Easy? Rewarding? Social? Use real time data analytics and take corrective action “Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.” Marketing Dashboard:Audit – Internal and externalEvaluate SWOT -- How do you stack up?Visioning – From Old Think to New Think = Action PlanLeadership – A team of winnersMetrics – Identify, quantify, specify time horizonsSummarize & get buy-inMomentum -- Accelerate, exceed expectations“However beautiful the strategy, you should occasionally look to the results.” All quotes: Sir Winston Churchill
Winview Technology, Inc.
View- Website:
- winviewtechnology.com
- Employees:
- 6
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Co-Founder, Executive At Winview Technology, Inc.Winview Technology, Inc. Jan 2023 - PresentCharlotte, NcWinView Technology, Inc. provides unique software applications in the mobile, online sports betting market. -
Business Strategy ConsultantLockton Ventures Sep 2019 - Jul 2023Charlotte, North Carolina, United StatesLockton Ventures advises clients in the areas of patent application and enforcement, new business formation, and corporate strategy. Lockton Ventures also provides strategic and marketing consulting services for early stage, emerging growth companies; as well as success-based representation in negotiating financings, mergers and acquisitions, and strategic alliances in the $5 million to $25 million range. -
Co-Founder And Strategic Advisor Special ProjectsWinview, Inc. Mar 2018 - Jul 2020Redwood City, CaAs a co-founder of WinView, Inc., and former Chief Marketing Officer, I continue to guide the company as an advisor on business and marketing strategy, and to manage special projects.
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Chief Marketing OfficerWinview, Inc. Jan 2010 - Sep 2019San Francisco Bay AreaWinView, Inc., based in Silicon Valley, is the pioneer of synchronized two-screen TV and creators of the live television sports play-along experience WinView Games.As featured in The New York Times and on CNBC, the free WinView app brings the competition to TV viewers with situational in-game predictions for live televised sports. Starting with professional and college football, the WinView app sends notifications to mobile phones as TV viewers watch each play develop. Users simply wait… Show more WinView, Inc., based in Silicon Valley, is the pioneer of synchronized two-screen TV and creators of the live television sports play-along experience WinView Games.As featured in The New York Times and on CNBC, the free WinView app brings the competition to TV viewers with situational in-game predictions for live televised sports. Starting with professional and college football, the WinView app sends notifications to mobile phones as TV viewers watch each play develop. Users simply wait for each notification to display, and then they examine the situation, make their prediction and enjoy the game like never before. Prizes are awarded to winners. These games of skill are legal in every state.WinView Games is an end-to-end, two-screen TV synchronization platform supported by in-app advertising and sponsorships. WinView provides advertisers and sponsors with a unique, ideal opportunity to reach a highly desirable premium engaged audience of avid football fans. This is particularly true of the hard to reach young adult males whose mobile device is always in hand as they watch televised sports, play WinView Games, text their friends and check stats in real time.The WinView ad platform offers sponsorship opportunities and provides an inventory of premium brand in-game video ads with proof of engagement, player opt-in responses to offers generating qualified leads, as well as targeting segments of the WinView player audience. WinView data analytics deliver actionable reports to advertisers on in-game ad viewership, proof of engagement and anonymized user demographics that enable optimization of their video ad insertions.For more information contact info@winview.tv, or call 650-587-5801. Show less
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PartnerLockton Ventures 2007 - Sep 2011Lockton Ventures provides success-based representation in negotiating financings, mergers and acquisitions, and strategic alliances in the $5 million to $25 million range. Lockton Ventures provides introductions to financing resources on a world-wide basis, management counsel, business plan development, deal structuring and negotiations, and business strategy. Without limitation, the concentration is primarily early-stage companies in technology-based information, consumer and… Show more Lockton Ventures provides success-based representation in negotiating financings, mergers and acquisitions, and strategic alliances in the $5 million to $25 million range. Lockton Ventures provides introductions to financing resources on a world-wide basis, management counsel, business plan development, deal structuring and negotiations, and business strategy. Without limitation, the concentration is primarily early-stage companies in technology-based information, consumer and entertainment segments, looking for investment capital with which to develop prototypes, conduct test markets, and expand into new market segments to grow their business. Lockton Ventures works on a project basis with a world-wide network of investment bankers, venture capitalists, merger and acquisition specialists, and corporate development executives. Show less -
ConsultantAirplay Network 2002 - 2008
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President/CeoAustin Anderson Gourmet Living 2002 - 2007Pioneered a unique collection of healthy, gourmet food products. Conducted research; developed products, recruited advisory board; developed business plan & financial projections; conducted 18-month test market; contacted angel investors to raise seed capital. Test market suspended Dec. 2006; company ceased operations July 2007.
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Vice President Of MarketingAdx - Advanced Data Exchange 1999 - 2000Fremont, CaADX pioneered a b2b e-commerce service that enables small businesses to electronically exchange documents (purchase orders and invoices) with their large trading partners at a dramatically lower cost than traditional EDI. Repositioned the service; overhauled marketing communications; launched direct response test to accelerate subscriber acquisition; overhauled service pricing to lower the barrier to entry as well as increase revenues; introduced sales tools and hosted two national sales… Show more ADX pioneered a b2b e-commerce service that enables small businesses to electronically exchange documents (purchase orders and invoices) with their large trading partners at a dramatically lower cost than traditional EDI. Repositioned the service; overhauled marketing communications; launched direct response test to accelerate subscriber acquisition; overhauled service pricing to lower the barrier to entry as well as increase revenues; introduced sales tools and hosted two national sales meetings to accelerate deals with F1000 trading partners. Left during a massive layoff when VC funding dried up during the dot-com implosion. Show less
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Senior AssociateStratford Group 1996 - 1998Business development with high technology companies, strategic counsel regarding organizational development and recruitment of senior executives.
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Vp Marketing And SalesInteractive Network 1992 - 1996IN, which was acquired by Two-Way TV, owned significant TV and Internet game patents to allow multiple remote players to play games simultaneously and compete for prizes while watching TV. IN developed the distributed processing architecture for interactive play-along TV, interactive advertising and information service. Managed a marketing and sales department of over fifty people.Proposed the business case to the executive staff and the board of directors to deploy the company’s recently… Show more IN, which was acquired by Two-Way TV, owned significant TV and Internet game patents to allow multiple remote players to play games simultaneously and compete for prizes while watching TV. IN developed the distributed processing architecture for interactive play-along TV, interactive advertising and information service. Managed a marketing and sales department of over fifty people.Proposed the business case to the executive staff and the board of directors to deploy the company’s recently granted internet patents in a wholly owned subsidiary, The Computer Game Channel. Managed the Interactive Advertising Consortium that tested viewer engagement and recall of TV commercials. Show less
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Vice President Business DevelopmentRegis Mckenna, Inc. 1985 - 1990Palo Alto, CaConsultant to CEO's & marketing executives. Regis McKenna introduced many of the ideas that are now part of the mainstream in technology marketing. RMI evolved from a 12 office high-tech public relations agency focused on high-tech start-ups, to a broad-based technology management and marketing consulting firm servicing international clients in many different industries and countries.
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Vice President MarketingDataspeed-Data Broadcasting, Now Idc (International Data Corporation) 1984 - 1985San Mateo, CaIDC is a market research and analysis firm specializing in information technology, telecommunications and consumer technology. Dataspeed created technical platforms the Quotrek (TM) and Signal (TM) that deliver real-time wireless stock, futures and sports information to financial professionals and consumers.
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Macintosh Introduction ManagerApple 1983 - 1984Cupertino, CaEstablished initial Macintosh positioning and introduction plan, including the world famous “1984” commercial, package design, public relations and sales channel communications. Led the marketing communications team and worked collaboratively with internal and external resources.Internal resources included creative services, sales support, product marketing and engineering. External resources included Chiat Day, Regis McKenna and Pickett Communications.
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Marketing ManagerMattel Electronics 1979 - 1981Hawthorne, CaPioneered the electronic video game industry, with sales growth from ten to one hundred million dollars in two years. Won Toy of the Year award for interactive Dungeons and Dragons and POP display of the year award for the most effective retail product display system. P&L responsibility for product line planning, sales channel and marketing. Supervised the creative development and production of dozens of TV commercials, and oversaw the media plan & execution working with Ogilvy LA.
Kathy Austin Lockton Skills
Kathy Austin Lockton Education Details
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Marketing/Finance
Frequently Asked Questions about Kathy Austin Lockton
What company does Kathy Austin Lockton work for?
Kathy Austin Lockton works for Winview Technology, Inc.
What is Kathy Austin Lockton's role at the current company?
Kathy Austin Lockton's current role is Co-Founder, Executive VP at WinView Technology, Inc..
What is Kathy Austin Lockton's email address?
Kathy Austin Lockton's email address is ka****@****res.com
What is Kathy Austin Lockton's direct phone number?
Kathy Austin Lockton's direct phone number is +183127*****
What schools did Kathy Austin Lockton attend?
Kathy Austin Lockton attended Anderson School At Ucla, Ucla.
What are some of Kathy Austin Lockton's interests?
Kathy Austin Lockton has interest in Animal Welfare, Education, Arts And Culture, Economic Empowerment.
What skills is Kathy Austin Lockton known for?
Kathy Austin Lockton has skills like Start Ups, Strategy, Product Marketing, Strategic Partnerships, Business Development, Marketing, Online Advertising, Product Management, Marketing Strategy, Business Strategy, Advertising, Mobile Devices.
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