Working within our Partnerships team.

Responsible for the strategic planning, integration and execution of national and local marketing programs. Covered IN, KY and MI. Oversee the planning of local resources up against volume driving marketing initiatives, alliances, commemorative packaging, and media planning and execution. Knowledge and understanding of the three-tier distribution model. - Strategic field marketer with focus on tactical volume driving initiatives with multiple Brands. - Manage high profile sponsorships with local take downs: Super Bowl planning/execution, Indianapolis Motor Speedway, Detroit Tigers, Detroit Lions, Kentucky Derby Festival, Tennessee Titans, Kentucky Derby, Indiana Pacers, Detroit Red Wings, Verizon Wireless Music Center, and many smaller scale events/local teams. - Manage $15MM budget up against sponsorships, media, point of sale, and tactical programming. - Develop Annual Distributor Business Plans with aid of local Area Managers. - Drive performance in assigned geographies and priority markets while balancing volume and profitability against spending decisions. - Analyze market opportunities, distribution gaps, and pricing using syndicated and secondary data. - Strong communication with agency partners to ensure strategic alignment.- Key Account support for Meijer, Wal-Mart, liquor chains and Kroger working with Key Account Executive to develop annual plans and sell-in programming.

Responsible for the strategic planning, integration and execution of national and local marketing programs for the Midwest Field Business Area (13 states). Oversaw the planning of region resources up against marketing, sales tactical dollars, and incentives. Knowledge and understanding of the three-tier distribution model. Travel was 50% and above.- Strategic field marketer with focus on tactical volume driving initiatives with 7 Brands.- Manage $25MM budget up against sponsorships, media, point of sale, and tactical programming.- Develop Annual Operating Plan to Field Business Area (FBA) and communicate to distributor network of over 160 distributors.- Provide leadership on core business building initiatives focused around planning and investment strategies.- Conceived, planned, and executed marketing programs directed toward the 18-29 year old market which increased brand awareness and product trial.- Worked directly with sponsorships, promotional agencies, promoters, charitable organizations, and other consumer product companies to enhance local and national platform events. Direct contact with these organizations ensured the brand message and image were communicated professionally and effectively to the consumer.- Hired, trained, and led a team of 3 Field Marketing Managers and 5 agency personnel- Conceived and executed incentives that resulted in increasing brand distribution and volume during the targeted time frame. - Drive volume and sales by the developing of consumer promotional programs using packaging, sweepstakes, rebates, display enhancers, and incentives.- Analyze market opportunities, distribution gaps, and pricing using syndicated and secondary data.- Assess gaps in calendar versus National Programming Calendar and fulfill needs with specialized volume driving programming.

- Responsibilities include 10 distributors (8 DMA’s) to develop marketing/sales plans to grow market at a disproportionate rate; monthly market visits to report results and ensure tracking of plan (Pittsburgh, Harrisburg, Scranton, Indianapolis, Cleveland, Columbus, Chicago, Minneapolis).- Strategic analysis of marketplace in terms of on and off-premise sales volume and distribution targets.- Oversee business/marketing plan implementation - $9 million+ budget/ 2 million case volume.- Ensure monthly DBM Business Review meetings and provide analysis and opportunity assessment.- Act as GAP scorecard custodian:- Validate integrity of market data- Produce report outs to FBA/Region/Golden Management- Provide weekly volume update- Produce monthly market activity report- Facilitate quarterly full market review with recommendations.

- Responsibilities include sponsorship activation, program management, communication, planning (media and strategic), budget management ($13 million budget) and strategic analysis.o Key programs: Planning, Indy 500, Kentucky Derby, Midwest Convention, Market Development - Serve as contact point for marketing information on the Coors, Zima, Keystone and Blue Moon brands.- Primary state areas include IN, KY, IA, ND/SD with experience in all 13 Midwest states- Responsible for development of programming for on-premise, C-store, mass merch, and liquor stores.- Effectively manage & utilize base tactical, CMF, T&E and GAP budgets within assigned geographies /initiatives. Responsible for adhering to CBC general accounting principals on budgetary management.- Understand market performance including industry dynamics, competitors, distributor landscape, legalities, share, consumer demos, trends, media plans and changing market conditions.- Manage local and national sponsorships/properties including program development and execution: NFL, NASCAR, HOB, Music Properties, Megas.

- Responsibilities include supervision of the media planning process, regional program development and execution, radio merchandising, and managing budgets.- Provide account service for Coors Brewing Company within the 13 state Midwest FBA.- Assist field sales personnel/distributors with activation of sponsorships, media, POS, and promotional needs.- Responsible for developing creative/media planning for Indy 500, Kentucky Derby and NASCAR events.

- Develop, implement and monitor radio promotions aimed at increasing sales and product awareness for Coca-Cola- Negotiate cross tie-in programs with media, corporations and organizations- Developed local media-intensive marketing plans, planned budgets, maintained cash flow and monitored sales performance for Coca-Cola- Worked to develop sales opportunities with Coke USA on can panelsMedia Buyer 10/94 - 8/95Clients: Coca-Cola, Hoosier Lottery, Papa John’s- Effectively and cost efficiently plan and place spot television, cable, radio, outdoor and print advertising

- Develop, execute and analyze direct response advertising campaigns, focusing on buying strategies, negotiating rates and generating and analyzing weekly reports for over $2 million dollars in annual billing