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Kathy Brandon is listed as Vice President, Research & Consumer Insights at MGA Entertainment at MGA Entertainment, based in Agoura Hills, California, United States. AeroLeads shows a matched LinkedIn profile for Kathy Brandon.
Kathy Brandon previously worked as Vice President, Research & Consumer Insights at Mga Entertainment and Director, Research and Consumer Insights at Mga Entertainment. Kathy Brandon holds Master Of Business Administration (M.B.A.), Marketing from Usc Marshall School Of Business.
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I am a VP of Research and Consumer Insights who is passionate about the role of market research and business analytics—meeting the needs of both the consumer and the company. I love helping companies grow and innovate confidently with data-backed insights.
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Chatsworth, CA, US
Lead research for stakeholders across the organization including Operations, Marketing, Product Development, Packaging, Public Relations, and Entertainment. Utilize BI tools like Power BI, NPD, and Walmart Luminate to answer key questions about the customer journey and competitive marketplace. Provide thought leadership and advise on business strategies.
Chatsworth, CA, US
Led research on all new and existing brands. Supported innovation of the product development team by providing data-backed insights to propel new brands and discontinue products not aligned with consumer trends.
Chatsworth, CA, US
Brought critical studies in-house to maintain full control and capitalize on in-house toy expertise while reducing costs.
Designed research projects at boutique research firm with emphasis on quantitative research. Developed questionnaires, programmed and designed customized surveys for online and in-person studies, and worked with panel companies and field services to manage launch. Managed field work, created tab plans, analyzed data, and wrote and presented reports.
Raleigh, North Carolina, US
Worked with software developers to optimize and systematize the entire online research process for Coleman Insights, a company specializing in music trends and branding and Media EKG, a newly launched company specializing in online dial testing of radio and TV programming. Trained employees and Director of Operations on the entire system in preparation to.
Raleigh, North Carolina, US
Launched and managed all aspects of the online research division for a market research company specializing in call out with radio clients in Top 50 markets across formats from major radio groups like CBS Radio, Emmis and Radio One, and national TV music channels including MTV, MTV2, and BET.
Raleigh, North Carolina, US
Created and maintained complex call out and recruiting CATI scripts for all clients. Updated and tested all scripts when research specifications changed. Trained CATI programmer to take over scripting in order to focus on online projects.
Raleigh, North Carolina, US
Worked with clients to determine research needs and report design. Developed survey questionnaires. Oversaw all spec changes from data collection through report production. Managed data processing department and ensured report deadlines were met. Troubleshot problems and proofed and delivered all reports.
Raleigh, North Carolina, US
Managed client schedules, handled scheduling problems, set up and managed all projects.
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Kathy Brandon works for MGA Entertainment.
Kathy Brandon is listed as Vice President, Research & Consumer Insights at MGA Entertainment at MGA Entertainment.
Kathy Brandon is based in Agoura Hills, California, United States while working with MGA Entertainment.
Kathy Brandon has worked for Mga Entertainment, Consumerquest, and Coleman Insights.
You can use AeroLeads to view verified contact signals for Kathy Brandon at MGA Entertainment, including work email, phone, and LinkedIn data when available.
Kathy Brandon holds Master Of Business Administration (M.B.A.), Marketing from Usc Marshall School Of Business.
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