Lead research for stakeholders across the organization including Operations, Marketing, Product Development, Packaging, Public Relations, and Entertainment. Utilize BI tools like Power BI, NPD, and Walmart Luminate to answer key questions about the customer journey and competitive marketplace. Provide thought leadership and advise on business strategies grounded in data. Grew the Department from a one-person role to a seven-person team, developing each member of my team according to their strengths and interests.

Led research on all new and existing brands. Supported innovation of the product development team by providing data-backed insights to propel new brands and discontinue products not aligned with consumer trends.

Brought critical studies in-house to maintain full control and capitalize on in-house toy expertise while reducing costs.

Designed research projects at boutique research firm with emphasis on quantitative research. Developed questionnaires, programmed and designed customized surveys for online and in-person studies, and worked with panel companies and field services to manage launch. Managed field work, created tab plans, analyzed data, and wrote and presented reports, providing key actionable insights on a wide variety of studies.

Worked with software developers to optimize and systematize the entire online research process for Coleman Insights, a company specializing in music trends and branding and Media EKG, a newly launched company specializing in online dial testing of radio and TV programming. Trained employees and Director of Operations on the entire system in preparation to run the company.

Launched and managed all aspects of the online research division for a market research company specializing in call out with radio clients in Top 50 markets across formats from major radio groups like CBS Radio, Emmis and Radio One, and national TV music channels including MTV, MTV2, and BET.

Created and maintained complex call out and recruiting CATI scripts for all clients. Updated and tested all scripts when research specifications changed. Trained CATI programmer to take over scripting in order to focus on online projects.

Worked with clients to determine research needs and report design. Developed survey questionnaires. Oversaw all spec changes from data collection through report production. Managed data processing department and ensured report deadlines were met. Troubleshot problems and proofed and delivered all reports.

Managed client schedules, handled scheduling problems, set up and managed all projects.