Kathy Yoder

Kathy Yoder Email and Phone Number

Senior Marketing Leader, I marry data-driven strategy with customer insights to help organizations reach their goals. @ Elevance Health
Kathy Yoder's Location
Los Angeles Metropolitan Area, United States
Kathy Yoder's Contact Details

Kathy Yoder personal email

n/a

Kathy Yoder phone numbers

About Kathy Yoder

A results-focused leader with over 20 years of consumer packaged goods, financial services and healthcare marketing experience combining a superior strategic vision with a strong ability to execute successfully. Leads by building effective relationships through the ability to influence and collaborate. Thrives in fast-paced environments meeting objectives while maximizing limited resources. Ability to learn quickly and be flexible. Possesses a high level of integrity, passion and urgency which fuels drive for results. Specialties: Digital Marketing, Content Marketing, Advertising Development & Execution, Brand Management, Strategic Brand Planning, NPD, Hispanic Marketing, Market Research

Kathy Yoder's Current Company Details
Elevance Health

Elevance Health

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Senior Marketing Leader, I marry data-driven strategy with customer insights to help organizations reach their goals.
Kathy Yoder Work Experience Details
  • Elevance Health
    Marketing Strategy & Insights Director, Product & Digital Marketing
    Elevance Health Jul 2021 - Present
    Woodland Hills, Ca
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  • Capital Group
    Head Of Insurance Marketing
    Capital Group May 2017 - Jul 2021
    Greater Los Angeles Area
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  • Capital Group | American Funds
    Marketing Manager
    Capital Group | American Funds Nov 2012 - Apr 2017
    Greater Los Angeles Area
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  • Reckitt Benckiser
    Marketing Consultant
    Reckitt Benckiser Feb 2005 - May 2006
    Parsippany, N.J.
    Brand Manager Fill-In: Spray 'n Wash (now Resolve) Senior Brand Manager Responsibilities: Strategic brand planning process, NPD pipeline development, advertising (TV & Print), promotions, P&L, COGS savings initiatives, pricing and three direct reports. Key Accomplishment: Gained senior management agreement to a never-done before Mom focused communication strategy via targeted print and on-line media projected to significantly exceed current programming ROIs.NPD Projects: Developed market opportunity assessments for Lysol Healthy Touch No-Touch Hand Soap System which are now in market.
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  • Glaxosmithkline
    Brand Manager
    Glaxosmithkline Aug 2000 - Jan 2004
    Greater Pittsburgh Area
    Consumer Healthcare Brands: Aquafresh Aquablast, Os-Cal calcium, Beano gas prevention supplement, Vivarin & GeritolResponsibilities: Strategic brand planning process, NPD, advertising (TV, print, online), promotions, packaging development, one-to-one/loyalty programming, medical marketing, P&L, pricing and associate brand manager. Key Accomplishments::•Championed a disciplined consumer research effort and led a cross-functional team to identify Beano key consumer insights resulting in a new strategic communication platform which drove +17% consumption growth. •Initiated and developed a Beano marketing mix optimization analysis resulting in more efficient and effective programming which drove +13% consumption growth exceeding 2002 business objectives.•Drove the private label analysis effort showing a $1MM consumption loss which led to senior management approval to pursue patent infringement litigation which resulted in the elimination of Beano’s private label competition.
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  • Glaxosmithkline
    Associate Brand Manager
    Glaxosmithkline Sep 1999 - Jul 2000
    Greater Pittsburgh Area
    Consumer Healthcare Brand: Ecotrin enteric coated aspirinKey Accomplishments: •Initiated the first aspirin therapy off-label advertising resuming TV copy for Ecotrin for the first time in over 8 years.•Fostered loyalty by nearly doubling its reach to 250M heavy users in the face of intense prescription drug competition via “Ecotrin Report” one-to-one marketing/loyalty program improvements.
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  • Dr Pepper Snapple Group
    Associate Brand Manager
    Dr Pepper Snapple Group Feb 1997 - Aug 1998
    Plano, Tx
    Carbonated Soft Drink Brands: Squirt, Sun-drop, Welch's Responsibilities: Strategic brand planning process, General Market and Hispanic advertising (TV, radio & out-of-home), promotions, budgets.Key Accomplishment: Developed and gained senior management agreement to Squirt's new long-term strategy, based on my in-depth analysis, calling for a radical shift from the General Market to Hispanic to sustain the brand long term which successfully kept competitor Citra at bay.
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  • Kellogg Company
    Assistant Product Manager / Marketing Associate
    Kellogg Company Jul 1993 - Jan 1997
    Battle Creek, Mi
    RTEC Brands: Nutri-Grain, Product 19, Complete Bran Flakes and Eggo WafflesMarketing Responsibilities: Strategic brand planning process, T.V. advertising, promotions, NPD and budgets.Key Accomplishments: •Led a cross-functional team to develop an “Energy” focused re-positioning platform to attract new, younger users for Kellogg's Product 19 resulting in findings being utilized in the development of the highly successful Kellogg’s Smart Start which is still in market today. •Led a cross-functional team to develop and execute an in-and-out, Summer Snack Pak, for Kellogg's Assortment Paks which resulted in an incremental $2.5MM in gross sales. •Led the introduction of a trial size Kellogg's Complete Bran Flakes 12 oz. which attracted new users.
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  • Kellogg Company
    Promotion Analyst--Market Research
    Kellogg Company Jan 1992 - Jun 1993
    Battle Creek, Mi
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Kathy Yoder Skills

Strategic Brand Planning Process Cross Functional Team Leadership Npd Advertising Development And Execution Promotion Development And Execution One To One Marketing Medical Marketing Hispanic Marketing People Managment Skills Presenting To Senior Management P&l Responsibility Market Research Business Analysis Ac Nielsen Spanish Speaking Advertising Analysis Brand Management Competitive Analysis

Kathy Yoder Education Details

Frequently Asked Questions about Kathy Yoder

What company does Kathy Yoder work for?

Kathy Yoder works for Elevance Health

What is Kathy Yoder's role at the current company?

Kathy Yoder's current role is Senior Marketing Leader, I marry data-driven strategy with customer insights to help organizations reach their goals..

What is Kathy Yoder's email address?

Kathy Yoder's email address is ka****@****oup.com

What is Kathy Yoder's direct phone number?

Kathy Yoder's direct phone number is +121345*****

What schools did Kathy Yoder attend?

Kathy Yoder attended The University Of Texas At Austin, The University Of Texas At Austin.

What are some of Kathy Yoder's interests?

Kathy Yoder has interest in Wine Enthusiast, Gourmet Cooking, Health And Wellness, Consumer, Travel, Health And Wellness Consumer.

What skills is Kathy Yoder known for?

Kathy Yoder has skills like Strategic Brand Planning Process, Cross Functional Team Leadership, Npd, Advertising Development And Execution, Promotion Development And Execution, One To One Marketing, Medical Marketing, Hispanic Marketing, People Managment Skills, Presenting To Senior Management, P&l Responsibility, Market Research.

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