Kathy C. Email & Phone Number

Colorado Springs, Colorado Area

Highly talented IT Product Management and Marketing professional with 25+ years experience in IT Product Management and Marketing seeking to add value to technology development company. Skilled in researching, proposing and managing many extremely successful product lines in semiconductor support products and the enterprise storage marketplace. Expert in leading in diverse, worldwide, cross functional environments. Proven ability to analyze market needs and competition; define go-to-market strategies; work with internal stakeholders and customers to develop, position and launch new offerings that meet and exceed revenue projections.

Colorado Springs, Colorado Area

Product Manager for Entegris 200 mm and Below Microenvironment Shippers for wafer fabrication. Responsible for the product line profit and loss in cross a functional business development and production environment interfacing with international, production, sales and management teams. Responsible for life cycle management, product launch, marketing, competitive comparison, business case, forecasting, planning, quality focus.● Worked with plant operations and wafer growers to define and execute product and manufacturing changes to meet customer’s critical requirements product change control (PCN) while addressing needed product and plant operational improvements● Identified an issue with gross margin degradation in a region and addressed the massive discounting with a systemic fix, reducing discounting by 35%● Led monthly cross functional team meeting to manage, assess and report out to management on wafer shipper business (P&L, forecast vs actual, PCNs and Voice of Customers) and quality, engineering and manufacturing statuses ● Negotiated with sales and customers to establish purchasing agreements to win back market share using volume based pricing, rebates and regional consignment as levers● Analyzed customer purchase history and monitored market and customer forecast to understand both trends and potential competitive impact as well as customer’s adherence to purchase agreements● Facilitated dual monthly worldwide account manager meetings to provide updates on products, lead-times, quality issues and PCNs; solicited feedback and addressed field questions and concerns● Allocated and balanced product in worldwide hubs and customer inventory during port labor dispute insuring that no customer stocked out, preventing millions of dollars in customer outages.

Colorado Springs, Colorado Area

DDN Integration Product Manager specifying and introducing servers, disks, racks, switches and infrastructure products for DDN’s Big Data Storage Solutions. I also managed internal and external product benchmarking as well as certification of the storage appliances on industry standard operating systems and third-party archive and back-up products. In addition, I worked in a cross functional management team productizing unique product solutions to meet specific non-standard customer requirements.● Managed the productization and introduction of Intel SandyBridge based Dell PE R620/720 and PE R515 AMD based rack server to update and introduce DDN’s EXAscaler, GRIDscaler, NAS Scaler offerings and assisted with the specification of the Dell PE C6220 rack server for the hScaler (Hadoop) offering● Worked with Seagate, HGST, Western Digital and SanDisk to manage drive and drive firmware qualification and introduction. Proposed and executed a drive consolidation plan which reduced the total number of drive offerings by half reducing complexity and improving purchasing power. Investigated new vendors, drives and technologies to meet product requirements● Introduced new families of 16Gb fibre channel, 10Gb Ethernet and 56Gbs FDR switches from Mellanox and Brocade as well as adapters from Chelsio, Mellanox, ATTO and Qlogic ● Engaged and managed third-party software certification efforts to enable joint and reference sales with Nexenta NexentaStor, Hitachi Data Systems VSP, FalconStor NSS, CDP, FDS, VTL and VMware ESXi/|Vsphere● Partner manager for CommVault, facilitated the signing of a Technology Partnership Agreement and managed relationship to enable joint sales efforts which were estimated to be in excess of 20 Petabytes of storage at the initial two quarters● Investigated and drove Federal Information Processing Standard (FIPS) Gap Analysis of DDN’s Storage Appliances to determine requirements to obtain FIPS Level 1 certification

Colorado Springs, Co

Product Marketing Manager for the HP Enterprise Virtual Array midrange enterprise storage array, the bedrock for more than a billion dollars in annual revenue. Drove product definition within cross functional and management teams to meet market requirements. Managed product marketing for multiple products including core shipping arrays as well as next generation product definition, design, competitive analysis, forecasting and product introductions.● Championed strategy to create the EVA4100/6100/8100 product family as a mid-life update out of two required component updates ( originally planned as an ECO); the product bridged a two year window until the next EVA technology update ● Conceived and led certification efforts behind IBM and NetApp virtualization offerings which generated EVA orders over $10 million ● Drove competitive price analyses, positioning and EVA pricing decisions to control discounting and increase margin and revenue (this resulted in 5% gross margin improvement) ● Developed new SAN array documents and sales collateral for major product introduction (market requirement documents, technical product specifications, web content for HP.com, 3D and virtual product tours) including industry experts product analysis white papers, sales battlecards, best practice documents, application white papers and collateral for Exchange, Oracle and SAP● Analyzed competitive offerings (iSCSI, FCoE, caching, performance, Solid State Disks, tiered storage, RAID levels, deduplication and quality of service) using internal and external competitive analyses (Gartner, IDC, Forrester, Edison and Ideas International) to determine market and product requirements. Analyzed IDC’s mid-range storage market forecast and combined with internal forecast and historical data to develop revenue forecasts for $1.2 billion product family refresh● Managed NPI roadmap and EOLtrigger points to control ramp and inventory; minimizing scrap to less than $10,000

Colorado Springs, Co

Product Marketing Manager for the first virtualized storage controller Enterprise Virtual Array (EVA) developed competitive positioning, sales collateral, specifications, licensing and executed launch nd training activities.

Colorado Springs, Co

Lifecycle Product Manager for the Hierarchical Storage Controller (HSC) software and hardware product offerings. I also managed several HBAs, performance testing and reporting for the HSC.

Master, Business Administration

Master in Business Administration

Bs, General Management And Marketing

BS in General Management and minor in Marketing and Spanish