● Developed and implemented strategic media plans across multiple channels including digital, traditional broadcast, OOH and print for markets nationwide● Negotiated and analyzed media outlets for cost efficiency● Leveraged expenditures to secure added value/media merchandising● Achieved client objectives and KPIs by developing digital marketing plans to maximize advertising results● Optimized digital campaigns to surpass Industry Benchmarks in VCR and CTR ● Introduced… Show more ● Developed and implemented strategic media plans across multiple channels including digital, traditional broadcast, OOH and print for markets nationwide● Negotiated and analyzed media outlets for cost efficiency● Leveraged expenditures to secure added value/media merchandising● Achieved client objectives and KPIs by developing digital marketing plans to maximize advertising results● Optimized digital campaigns to surpass Industry Benchmarks in VCR and CTR ● Introduced digital media into ad budgets for numerous clients, creating online presence via programmatic video, display and paid social to increase brand awareness ● Procured, negotiated and managed college and professional sports partnerships ● Purchased political media investments for both Candidate and Political Action Committees (PAC) campaigns● Created and provided post-buy analysis and detail reports to client● Supervised and maintained client budgets Show less

• Sole account contact for Marquette University's College of Professional Studies. Generate, present and purchase media plans tailored to the education industry.• Local market expert for Mattress Firm, creating high frequency media buys with negotiated added value.• Plan and manage media for various entertainment accounts: Wisconsin Center District, Milwaukee Theatre, and Marquette University Athletics • Online optimization, posting and metric evaluation• Manage media billing… Show more • Sole account contact for Marquette University's College of Professional Studies. Generate, present and purchase media plans tailored to the education industry.• Local market expert for Mattress Firm, creating high frequency media buys with negotiated added value.• Plan and manage media for various entertainment accounts: Wisconsin Center District, Milwaukee Theatre, and Marquette University Athletics • Online optimization, posting and metric evaluation• Manage media billing and creative production/traffic for all designated accounts Show less

• Created integrated, customized plans for Kalahari Resorts and Stein Gardens & Gifts. Elements include online and social media as well as broadcast and out-of home media.• Optimization of digital buys with in-depth post analysis• Provided monthly billing summaries of planned, ordered and billed media spend• Sole negotiator/buyer for all of Sargento Cheese network cable and broadcast. Leveraged expenditures to obtain online integration and added value opportunities. • Plan and… Show more • Created integrated, customized plans for Kalahari Resorts and Stein Gardens & Gifts. Elements include online and social media as well as broadcast and out-of home media.• Optimization of digital buys with in-depth post analysis• Provided monthly billing summaries of planned, ordered and billed media spend• Sole negotiator/buyer for all of Sargento Cheese network cable and broadcast. Leveraged expenditures to obtain online integration and added value opportunities. • Plan and purchase media, providing investment summaries and posts for the following accounts – Mercury Marine, Culver’s Restaurants, Piggly Wiggly, Society Insurance, Boss Snowplows and Old Wisconsin Sausage/Carl Buddig Show less

• Supervised media buyers and media assistants-providing leadership and mentoring• Bought and planned local spot television, radio, cable, print, outdoor and other out-of-home mediums for McDonald’s with co-op media advertising dollars totaling more than $7 million• Presented media information at bi-monthly McDonald’s co-op meetings including competitive, post analysis and media opportunities• Market expert in Chicago and Milwaukee for both Volkswagen Dealer and Volkswagen of… Show more • Supervised media buyers and media assistants-providing leadership and mentoring• Bought and planned local spot television, radio, cable, print, outdoor and other out-of-home mediums for McDonald’s with co-op media advertising dollars totaling more than $7 million• Presented media information at bi-monthly McDonald’s co-op meetings including competitive, post analysis and media opportunities• Market expert in Chicago and Milwaukee for both Volkswagen Dealer and Volkswagen of America. Budgets around $5 million+• Procured and managed McDonald’s sports alliances and promotions for five local co-ops. Negotiated and purchased sports sponsorships for Volkswagen • Market research and marketing analysis to determine strategies for all mediums• Secured added value and media merchandising for both McDonald’s and Volkswagen Show less

Managed assigned markets of key accounts, Kohl’s Department Stores and Handy Andy Home Improvement Centers with budgets of up to $500,000 per market per accountServed as key planner/buyer for national Reddi-Wip and Beatrice Cheese accounts, negotiating ConAgra rates with consumer magazinesParticipated in media planning and buying for other clients: Jack Safro Toyota, Associated Bank, Columbia Hospital, Wisconsin State Fair, Summerfest/Winterfest and The Ranch (public service)

• Served as key buyer for Robert W. Baird & Company Inc. account coordinating advertising in 40 newspapers in separate markets• Participated in media planning and buying for the following clients: Cousins Subs, Edwardo’s Pizza, Frigo Cheese, Broan Manufacturing, Western Publishing, and The Cheney Company