Kathy Dutton Email & Phone Number

Pleasant Prairie, Wi, Us

Racine, Wi, Us

★ Promoted to lead the enterprise digital marketing, web, and social media strategy for Johnson Outdoors (Fishing brands), a $500+ million global enterprise. Responsible for conceptualizing and implementing content that creates awareness, generates traffic, and drives sales as well as audience experiences. Devise, develop, implement, and analyze 360° cross-channel digital marketing initiatives. • Direct and lead the digital, web, and social media strategy and programs. Author roadmaps, set objectives and goals, research and define target audiences, and develop innovative marketing and content strategies that drive and measure performance. • Partner with senior leadership, and stakeholders, reviewing business objectives, providing Subject Matter advisement, and creating roadmaps that achieve business, marketing, engagement, and revenue targets.• Manage a digital team of 4, supporting 3 Fishing industry brands, Minn Kota, Humminbird, and Cannon. Engaged in ongoing brand and product digital presence, including websites, landing pages, social media platforms, direct email, and content creation.• Delivered over 2X revenue and over 3X OP growth since 2015 and achieved #1 Market share with all brands.• Serve as the Voice of Customer, refining and measuring key customer success metrics and indicators. Ensure consumer insights are leveraged for key strategy development and implementations and to validate elements of the brand strategy with market analysis, trends, and competitor intelligence. Conduct A/B testing and monitor results.• Partner with cross-functional internal teams and agencies, ensuring consistent brand messaging across platforms and materials; delivery of key initiatives through actively managing project scope, timelines and deliverables with cross-functional teams.• Extensive knowledge of digital ecosystem platforms - including but not limited to PIM, CMS, DAM, dealer locator, search tool, and product selector.

Racine, Wi, Us

★ Provided creative strategy and leadership for marketing campaigns, digital strategy, and brand awareness initiatives. • Architected and executed the strategic marketing vision. Authored and implemented roadmaps, digital campaigns, and marketing strategies, driving customer acquisition, digital experiences, brand awareness, and revenue growth.• Provided team leadership, tracked KPIs, and trained, mentored, coached, and developed team members. Created team and individual success plans. • Led multiple full-lifecycle high-profile marketing projects from conception to delivery. Worked closely with cross-functional teams and resources to achieve project objectives within established timeframes.• Measured digital performance through the creation and monitoring of KPIs. Adjusted key components as needed to achieve desired results. • Drove digital and enterprise collaboration across functional teams and agencies, focusing on delivery and continuous process improvement.• Supported and administered brand marketing calendars to coincide with annual marketing plans, new products, and technical service objectives.• Created and managed Facebook social media brand pages (3) to support respective marketing objectives and content /messaging distribution.

Racine, Wi, Us

Racine, Wi, Us

Racine, Wi, Us

Racine, Wi, Us

Racine, Wi, Us