Kathy Dwyer

Kathy Dwyer Email and Phone Number

Results-driven Communications Strategist/Content Creator/Brand Ambassador @ Town of Onondaga
Syracuse, New York
Kathy Dwyer's Location
Syracuse, New York, United States, United States
Kathy Dwyer's Contact Details

Kathy Dwyer personal email

n/a
About Kathy Dwyer

• Proven ability to develop effective, targeted communications strategies and engaging content for public relations initiatives, media outreach, advertising campaigns, social and digital channel marketing, complex business initiatives, crisis communications, government relations, and stakeholder relations• In-depth knowledge of healthcare industry, with experience that encompasses health insurance, pharmacy benefits, health/dental care, provider and hospital relations, events and conferences, Medicare/Medicaid, and regulatory and legal specifications. Brands I have worked with include: Aetna, BlueCross BlueShield, Magellan, MVP Healthcare, UnitedHealthcare, American Red Cross, Upstate Orthopedics, Community General Emergency Room Physicians, Rural Metro Ambulance Service and many others.•

Kathy Dwyer's Current Company Details
Town of Onondaga

Town Of Onondaga

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Results-driven Communications Strategist/Content Creator/Brand Ambassador
Syracuse, New York
Employees:
13
Kathy Dwyer Work Experience Details
  • Town Of Onondaga
    Communications Coordinator
    Town Of Onondaga Jan 2022 - Present
  • Town Of Onondaga
    Receiver Of Taxes
    Town Of Onondaga Nov 2020 - Present
    Elected position
  • Kmd Freelance
    Freelance Writer/Editor And Communications Consultant
    Kmd Freelance Jul 2018 - Present
    ● Create tailored content and communications programs and offer counsel to clients on a project, contract or retainer basis Services include: Content writing/editing/proofreading for any medium, Public relations, Reputation management, Media relations, Public affairs, Crisis communications, and General communications support
  • Aspen Dental Management, Inc. (Admi)
    National Director, External Communications
    Aspen Dental Management, Inc. (Admi) Jan 2017 - Aug 2018
    National
    (Job/Department was relocated out-of-state) Directed, developed and implemented annual external communications plan in coordination with a multi-disciplined marketing team to support the 668 Aspen Dental practices across the U.S. and built ADMI’s corporate reputation in the dental services industry; Led content writing and drove development and implementation of strategic external communications initiatives, comprehensive public relations and thought leadership programs, and crisis communications plans; Wrote content for and managed corporate philanthropy programs and charitable giving with a significant focus on veteran empowerment initiatives; Led media relations and served as company spokesperson; Managed agency relationships; Coordinated major sponsorships and celebrity ambassador relationships; and assisted Five Star Urgent Care brand with copywriting, public relations strategy, plan implementation and special events for its walk-in clinics across New York state
  • Unitedhealth Group
    National Director, Network Marketing Communications
    Unitedhealth Group Jan 2012 - Dec 2016
    National
    Led 15-person team of communications specialists across the country. Responsible for writing, editing/proofreading and approving all communications, consistent with regulatory, legal and brand specifications, to the more than one million care providers and 6,000 hospitals in the nationwide provider network. Created and implemented strategic and crisis communications plans for complex and business critical issues as well as relationship building programs and corresponding messaging and materials across various mediums tailored to physicians, other healthcare professionals and healthcare facilities encompassing Medicaid, Medicare, Commercial and Military & Veterans lines of business. Oversaw design services. (PAC member and volunteer with UnitedHealth Children's Foundation)
  • Tag Group, Llc
    President/Co-Founder
    Tag Group, Llc Feb 2002 - Jan 2012
    Led content development and lead writer for client collateral, ads, feature articles, executive speeches, press releases, websites, social media channels, blogs, etc. Spokesperson for various clients. Active in all aspects of the full-service marketing firm’s operations from securing clients to budget management to marketing strategy to day-to-day account service to crisis management and more. Managed staff that included account executives, graphic designers, media planners, event planners and writers. Diverse clientele included corporate, non-profit, professional services, healthcare, government and political organizations.
  • Excellus Bcbs
    Vice President, Communications
    Excellus Bcbs Sep 1997 - Feb 2002
    Directed wide variety of public relations and advertising activities to members, providers, community and media. Served as lead copywriter across all communications vehicles. Corporate spokesperson and member of executive leadership team. Managed creative services team responsible for all member and employee communications. Collaborated with colleagues in other divisions to create and implement company-wide initiatives. Member of BlueCross BlueShield Association’s national brand committee
  • New York State Senate
    Director, Communications
    New York State Senate 1990 - Sep 1997
    Directed constituent communications and media relations and wrote associated content in the Albany and Syracuse offices of a NYS Senator and served as his spokesperson with media and civic and business leaders
  • Oneida Dispatch, Oswego Palladium Times, Skaneateles Press, Marcellus Observer
    News Reporter/Editor For Various Regional News Outlets
    Oneida Dispatch, Oswego Palladium Times, Skaneateles Press, Marcellus Observer 1986 - 1990

Kathy Dwyer Skills

Public Relations Strategic Communications Marketing Media Relations Social Media Management Marketing Communications Creative Direction Public Speaking Social Networking Social Media Marketing Press Releases Newsletters Leadership Corporate Communications Nonprofits Direct Marketing Event Planning Advertising Fundraising Marketing Strategy Online Marketing Event Management Editing Blogging Brand Development Budgets Copywriting Entrepreneurship Community Outreach Digital Marketing Email Marketing Internal Communications Community Development Facebook Online Advertising Copy Editing Editorial Integrated Marketing Leadership Development Corporate Branding Creative Writing Crisis Communications Journalism Seo Non Profits Direct Mail Market Research Publishing Small Business

Kathy Dwyer Education Details

Frequently Asked Questions about Kathy Dwyer

What company does Kathy Dwyer work for?

Kathy Dwyer works for Town Of Onondaga

What is Kathy Dwyer's role at the current company?

Kathy Dwyer's current role is Results-driven Communications Strategist/Content Creator/Brand Ambassador.

What is Kathy Dwyer's email address?

Kathy Dwyer's email address is ta****@****.rr.com

What is Kathy Dwyer's direct phone number?

Kathy Dwyer's direct phone number is (952)-936*****

What schools did Kathy Dwyer attend?

Kathy Dwyer attended Buffalo State University.

What skills is Kathy Dwyer known for?

Kathy Dwyer has skills like Public Relations, Strategic Communications, Marketing, Media Relations, Social Media, Management, Marketing Communications, Creative Direction, Public Speaking, Social Networking, Social Media Marketing, Press Releases.

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