Kathy Hays Email & Phone Number

Greater Chicago Area

KJ Hays & Co. provides organizations with strong marketing communications that deliver business results. Digital and content marketing, channel management, employer image or stakeholder communications -- it all involves thoughtful application of marketing strategy, an understanding of business context and crisp delivery of engaging marketing assets through relevant channels that move the audience from awareness to interest, belief and action. Specialties: communications strategy, issues and change management, corporate communications, content marketing, employer image/brand, recruitment marketing, internal/stakeholder communication, franchise communications.Clients have included Accenture Analytics and other Accenture business practices and operating groups (total of ~20 years with Accenture marketing teams), Allied Domecq Quick Service Restaurants (now Dunkin' Brands), Argonne National Laboratory, General Motors, Lante, Rockwell Automation, UPM-Kymmene, and others.

Greater Chicago Area

Developed content marketing programs and digital assets to position company as a leader in big data and analytics, working with senior leadership, alliance and business management, and marketing colleagues. • Thought leadership – speeches, surveys, events (content and sponsorship)• Internal communications to practice (Big Data team, Accenture Analytics, Accenture Digital) as well as marketing network• Sales enablement materials• Digital marketing and social media• Traditional mediaManaged relationships, positioning and big data content for events (Strata + Hadoop World, Cassandra Summit, Hadoop Summit, NASSCOM, Mobile World Congress) as well as several internal and alliance partner events

As one of three founding board members, developed the Chicago Photography Center from concept through launch, then day-to-day operations. This included developing the mission and vision, gaining 501(c)3 status, hiring and managing staff, leasing and developing temp and permanent properties to house the program, launching classes and developing related marketing programs and materials.

Established the firm’s first global recruitment marketing function to apply integrated marketing expertise to meet aggressive recruiting goals (~15,000 new hires annually). Responsible for creating market strategies that leveraged the equity of the company brand while clearly and positively positioning the firm with target recruits. Led a team of 25 marketing professionals in 16 countries that created global recruiting messages and materials that were “transliterated” for local use based on prioritized message relevance, country culture, hiring practices, demand for specific skills, and language. This built on my work as Andersen Consulting’s director of Business Integration Marketing for the Americas, launching the first recruitment marketing team in the US and Canada as well as directing thought leadership marketing in the Americas.

Developed and implemented global and international communications plans, corporate and internal communications, brand positioning, franchise communications, media relations, and crisis and issues management. Worked in hospitality, financial, real estate, consumer products industries, among others.

Implemented/managed corporate communications programs for clients in telecom, real estate, extended warranty industries.

Communications Assistant - working with VP on media relations, press releases. Great starting point for a career in PR, corporate communications and marketing.

Master Of Arts, Journalism And Mass Communication

Master of Arts in Journalism and Mass Communication. Focused on public relations and marketing; magazine publishing, photography.

Bach Of Business Administration, Marketing

Bachelor of Business Administration. Major: Marketing