Kathy Fielder

Kathy Fielder Email and Phone Number

Chief Marketing Officer (CMO) @ Design I Life I Style
Dallas, TX, US
Kathy Fielder's Location
Dallas, Texas, United States, United States
About Kathy Fielder

At THRIVE by Kathy Fielder, our team has reinvented marketing strategies, driving a 50% increase in ROI and a 75% surge in engagement. This success is anchored in my expertise in omni-channel marketing, where I've leveraged digital platforms to deepen customer connections and amplify brand presence obtaining great success in retail and B2B supply chains. With a hands-on approach to leadership, I've fostered dynamic, digital-first teams that have become strategic assets, outshining the competition and boosting client productivity by 60%.Our work has unified brand messaging across diverse channels, crafting a cohesive identity that resonates with our audience. By marrying creative marketing with data analytics, we've orchestrated campaigns that not only captivate but convert. My commitment to innovation has been instrumental in propelling brand recognition and elevating market share, exemplifying a growth mindset that consistently seeks to push the boundaries of what's possible in the marketing realm.

Kathy Fielder's Current Company Details
Design I Life I Style

Design I Life I Style

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Chief Marketing Officer (CMO)
Dallas, TX, US
Kathy Fielder Work Experience Details
  • Design I Life I Style
    Chief Marketing Officer (Cmo)
    Design I Life I Style
    Dallas, Tx, Us
  • Thrive By Kathy Fielder
    Chief Executive Officer
    Thrive By Kathy Fielder May 2017 - Present
    Dallas, Texas, Us
    • Mold and steer companies with unwavering passion, dedication, and hands-on involvement, applying a full spectrum of career skills to drive success through relentless effort and commitment.• Reach unparalleled success and foster exceptional creativity, driving innovative solutions and extraordinary results.• Orchestrate a visionary, data-driven marketing strategy across digital channels, achieving a 50% improvement in ROI and a 75% boost in engagement.• Engineer dynamic digital-first teams into strategic partners, driving a 75% boost in campaign performance and a 60% increase in client productivity, outpacing competitors.• Unify brand presence by creating and implementing cohesive brand guidelines, leading to a 60% rise in online metrics and a 25% growth in company performance.• Champion cross-functional teams to execute the annual operating plan, ensuring alignment with business objectives and market trends.• Harness data-driven insights to refine client marketing strategies, driving a 75% improvement in customer acquisition and a 30% reduction in business development costs.• Obtained trademarks for Kathy Fielder Design | Life | Style, Fielder Home, and THRIVE by Kathy Fielder.
  • Design I Life I Style
    Chief Marketing Officer (Cmo)
    Design I Life I Style Jan 2005 - Present
    • Propelled a trademarked brand from inception to Go-To-Market, boosting brand recognition and market share by 50% through ongoing enhancements.• Ignited a 90% increase in customer engagement and a 70% sales boost by leading a team in dynamic storytelling.• Forged and refined a 14-year innovation pipeline with the VP of Brand Strategy, aligning with market trends and elevating product success rates by 80%.• Maximized marketing budgets across brands, reducing costs by 50% with effective online and social media strategies while preserving impact.• Spearheaded an Amazon Influencer site, https://kathyfielderboutique.com, and developed marketing plans, generating over $1M in annual revenue, expanding to new cities, and launching international shipping.• Architected PR strategies that strengthened media and stakeholder relationships, amplifying brand visibility and influence.• Strategically acquired on Magazine Street in New Orleans, driving a 40% sales increase through visionary marketing acumen and local press engagement.
  • Isabella Collection By Kathy Fielder
    Chief Executive Officer (Ceo)
    Isabella Collection By Kathy Fielder Nov 2005 - May 2023
    • Ignited the flagship company from the ground up and elevated it to one of the nation’s top-selling home collections through visionary leadership and keen market trend analysis.• Deployed the trademarked Isabella Collection by Kathy Fielder, driving it to $10M in revenue through dedication, a clear vision, and sweat and tears.• Championed brand strategy, implementing core business initiatives and enhancing marketing communications, leading to significant growth in VMS segments with a genuine commitment to excellence.• Joined forces with E-commerce teams to uncover business needs, leveraging research and data analytics to increase brand recognition by 90% from start to finish, driven by a passion for impactful results.• Navigated global logistics for shipping to over 15 major retailers, including QVC, Neiman Marcus, and Nordstrom online, ensuring reliable delivery.• Piloted a team of 40, fostering an inclusive culture and data-driven outcomes, achieving collaborative growth.• Directed the P&L for the VMS portfolio, achieving OKRs and a 60% improvement in financial performance through strategic planning and execution.• Designed, manufactured, and fortified a beloved bedding collection at Neiman Marcus and an on-air segment at QVC, with the licensed Isabella Collection being 95% domestically produced and fully automated, reflecting a commitment to quality and innovation.

Kathy Fielder Education Details

  • University Of North Texas
    University Of North Texas
    Marketing

Frequently Asked Questions about Kathy Fielder

What company does Kathy Fielder work for?

Kathy Fielder works for Design I Life I Style

What is Kathy Fielder's role at the current company?

Kathy Fielder's current role is Chief Marketing Officer (CMO).

What schools did Kathy Fielder attend?

Kathy Fielder attended University Of North Texas.

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