Creative services for branding, design, merchandising, packaging, interior design and execution. Develop concepts that support marketing and merchandising strategies. Led all creative concept development for multiple national clients in various branding projects: Ascend Hotels (WA), Paloma Spa (OH), Katalina’s (OH), Jeni’s Ice Cream (OH). Led interior design services for Mayakamas Winery (CA), Santa Helena Vacation Home (CA), and private Penthouses (OH, NY), and Homes (OH). Art murals for 11 Athletics, Canvas Project, Female Fight Club, Katalina’s.

Lead Projects start to finish including planning, coordination, team management and direction. Motivator of project teams. Expertise on budgets and timelines. Established process with cross functional partners for photoshoot creative and set reviews to increase asset captures. Head stylist for all photoshoots, catalogue, TV and social. Owned brand execution, concept consistency, product inventories, studio constrction, room sets and photo standards. Solutionoriented and adaptable for timeline changes or product delays. Presented to leadership final product and ensure support OMNI Brand strategies and initiatives. Collaborated with merchandising for product requests and trend needs. Worked with Senior Creative Director to ensure all assets support OMNI Brand concepts.

Owner of all photoshoots styling for ASI in house studio, room sets and library of all accents and props needs. Communicate with Merchants for product accuracy and document all photoshoot product.

Directed all creative developments and strategies for windows, flagship/focus stores, PR events, internal presentationsto engage customers. Drove strategy to elevate the Brand to the next level and support visual, marketing andmerchandising strategies including new mannequin & display elements with store design & construction. Projects included : concept boards for windows, front & center of store strategies, Easton Flagship creative ideas, window campaigns & in store pop ups, balance of chain creative, translation.

Directed creative services for all GAP brands - including Adult, Kids, Baby, and Body Stores. Created all seasonal props as well as innovative display techniques and marketing for new product/brands, led 1969 GAP campaign. Owned research and reports on new stores, competitors, merchandising techniques and product trends. Established working process for development, roll out and communication of in store props and top store presentations. Attained recognition for successes with furniture props including metal holiday trees, skateboard furniture, sculpture displays.

Men’s Denim: 501, Red Tab, Originals jackets, woven and graphic tees. Accountable for over 65% of the Levi Strauss Japan K.K. (LSJ) business. Established product and program strategies to enhance brand image and grow brand share. Re-launched line, including packaging to align with and promote global brand identity. Led rocket product development for marketing promotion projects, including Jamiroquai, Fuji Rock Festival, Dragon Ash, Seibu Department Stores’ Levi’s History “ten” exhibit. Conducted market and consumer trend research, including analysis of competitors’ products, costings, market share and consumer profile. Developed strategies for denim overstock, product quality and approvals at factories & vendorsASSISTANT MERCHANT (1996-1997)Top product merchandiser assistant. Responsible for the integration of the top product lines from 13 countries in the APD into one line for the division. Attained a 75% increase in tops business share and a 35% growth in knits.ASSISTANT MERCHANT LEVI STRAUSS JAPAN K.K (1995-1996)Denim merchandising assistant. Initiated plans to improve brand impact at retail and compiled analytical data to track product performance and consumer trends. Denim expertise on quality and control.