Kathy Graham Email & Phone Number

United Kingdom

Johannesburg Area, South Africa

 Review and revise sales strategies, driving brand awareness and enhanced revenue generation Develop an Optimized Marketing Mix model relative to the core target market to ensure that objectives are reached Research, monitor and review brand reputation, competitor activities and market trends in order to prepare forecasts, make improvements and identify trends ahead of the curve Undertake detailed analysis of sales performance, successes, weaknesses and opportunities, reporting and collaborating with role players to ensure actionable strategies Cultivate a high-performance sales team through strategic recruitment, ongoing training and development of sales tools

Johannesburg Area, South Africa

 Established and reviewed annual and quarterly objectives Researched, monitored and reviewed brand placement, competitor activities and market trends for improved forecasting and identifying trends ahead of the curve Top Achievement: Developed and successfully rolled out the Service Desk structure, including employee training  Direct Report: Managed seven Service Desk Associates, measuring performance to optimize service delivery Developed performance incentives to drive accountability, loyalty and employee retainment Conducted periodic Voice of Customer Surveys to ensure premium service delivery and strengthened client relationships Oversaw the Bid Administration process, providing concise and streamlined responses to RFT’s and RFP’s Conducted Bid planning in accordance with Risk, Governance and Compliance regulations and qualifying opportunities  Regulated submissions to ensure immaculate preparation, appropriate tailoring and completion of statutory documents Independently assessed requirements in collaboration with internal and external Subject Matter Experts

Midrand

 Managed key accounts, cultivating strategic, long-term relationships based on credibility and in-depth understanding of client needs and business objectives Managed Corporate Accounts and Portfolios, regularly reviewing contract specs versus shifting client requirements  Developed and implemented sales strategies and sales plans, working closely with sales team to ensure revenue growth Led and collaborated with team members to help establish relationships with key executives and decision makers

Bryanston

 Developed and implemented sales strategies, continually reviewing and submitting sales performance reports to the Director of Sales  Actively pursued prospective clients, preparing proposals and demonstrations, building strategic long-term relationships Collaborated with internal divisions to cultivate a high standard of service delivery throughout the organisation

Craighall Park, Sandton

 Directed hotel operations and daily activities, driving high levels of occupancy and optimization of revenue based on demand Developed pricing strategies, analysed market segment reviews, tracked revenue and managed budgets Drove guest experience and satisfaction through guest needs analysis, resolving complaints effectively, reviewing feedback and implementation of innovative enhancements Optimized service delivery by fostering a positive work culture, driving recruitment and training strategies and collaborating closely with divisional managers, driving accountability

Johannesburg Area, South Africa

 Drove Accommodation, Events and Conference sales in Johannesburg, Cape Town and Kwa-Zulu Natal, targeting Corporate, Government, Unions and Travel Agencies  Hosted and attended promotional, trade and networking events, cultivating strategic relationships with key decision makers within the shipping, corporate, travel and event industries  Coordinated bookings and reservations, managed projects, attended group consultations and oversaw event specifications

Johannesburg Area, South Africa

 Division: Corporate and Government Clientele Promoted services, special packages and reward incentives with a strong focus on attaining new clientele within the above sections Closely monitored competitor activities and market trends Identified and networked with prospective clients, conducting needs analysis and preparing achievable client proposals Oversaw budget administration and weekly activity logs, gathering key sales statistics and addressing problem areas Collaborated with operational teams regarding new contracts, managing contracts and corporate client data base and acting as the point of contact between Operations Department and clients

North West Province

 Developed marketing initiatives to build brand awareness and promote forthcoming attractions and events Managed Front Office and Rooms Division, overseeing Guest Services, Customer Care and Reservations Assisted with staff functions, including staff rosters, training and development, staff appraisals, adherence to policies, Paymaster, HOD meeting and preparation of reports

North West Province

 Directed Front Office operations, including VIP check-in procedures, reservations and group bookings Conducted training and development sessions, closely monitoring performance to improve service quality Managed Front Office administration, including banking, balancing of Groups and Paymasters and night audits Prepared reports on Rate Segment, Revenue, House Use and Complimentary and Daily Business Summaries

Scotland

 Directed Front Office operations, including check-in procedures, reservations, group bookings and service promotions Developed workflow procedures, shift structures and rosters, closely monitoring daily production and staff performance to implement improvement processes where needed Oversaw recruitment, training and staff performance Managed all Front Office administration, including banking, inventory control, requisitions, reporting and supplier management Communicated objectives across all divisions through regular correspondence, meetings and follow-up schedules

Scotland

 Oversaw hotel operations in accordance with Standard Operating Procedures, overseeing Head of Departments and continually evaluating departmental and overall hotel performance Developed sales and profit margin plans and turnover objectives Oversaw and ensured compliance with health codes, sanitation, Standard Operating Procedures and licence regulations Managed departmental service delivery performance, inclusive of front-of-house, food and beverage and housekeeping, with a strong focus on guest safety, wellbeing and satisfaction

Coventry, United Kingdom

 Managed Reception , overseeing individual and group reservations, rate negotiations, arrivals, departures and guest surveys Prepared daily F&B figures, function billing, IGS deposits, daily banking and conducted night audits Oversaw Property Management System maintenance

Stratford-Upon-Avon, United Kingdom

 Received 3-months of Food Service and Restaurant practical training under guidance of the Food and Beverage Manager  Developed Job Descriptions and compiled staff rosters

Durban Area, South Africa

 Managed marketing activities and cultivated strong, strategic relationships with Travel Agents, Tour Guides, Corporate Decision Makers, Prospective Investors and the Media  Managed front Office, greeting and welcoming guests Provided guests with information on activities and nearby attractions, overseeing reservations and ensuring guest satisfaction Promoted Siyabonga Travel and Tours to guests