Kathy Hrach Email & Phone Number

Tampa, Florida, United States

• SaaS Insurance Solutions: Delivering product vision and strategy with C-suite to drive innovation and recurring revenue, in collaboration with enterprise insurance customers.
• Innovation: Directing internal evangelism, investment and go-to-market efforts to create two new software platforms
• Utilizing data and insights to move the business into analytics solutions, with Ivans Insights Platform launch in 2023
• Launching Ivans Distribution Platform in 2021, an API-driven partner ecosystem
• People Leadership: Building and coaching product management team to accelerate customer value in existing products while innovating and launching new product platforms
• Customer-led Solutions: Works closely with prospects and customers to design and build solutions that delight and solve real pain points

Tampa, Florida, United States

• Led strategic Data Exchange and Bookroll product team to innovate client-focused solutions
• Captured annual customer advisory board intelligence to develop and launch Bookroll, a SaaS insurance data solution
• Collaborated with key customers to resolve inefficient client workflow by 98%
• Designed revised pricing model for new product line that increased customer adoption and recurring revenue

Tampa, Florida, United States

• Driving demand of Ivans core business, Data Exchange
• Launching Ivans Connections dashboard, providing insurance agency visibility into untapped data streams
• Delivering public speeches, recording dozens of videos for education, training, and webinars, and representing Ivans at user group conferences

Tampa, Florida, United States

• Targeting the renovation of Ivans Exchange portal while designing conscientious road mapping and go-to-market processes
• Updating UX for customer portal, collaborating with clients & developers to create better workflow, visual reporting, dashboards, and up-front visibility into utilization of tools
• Guiding division in product road mapping, go-to-market, features assessment, key differentiators

Rockville, MD

• Professionally transitioning from marketing to product management with focus of streamlining development processes and increasing operational efficiencies in technology-focused environment
• Running P&L with visibility into all products
• Managing product lifecycle in life sciences imaging software with heavy emphasis on expanding road map based upon consumer / user opinion, criticism / pain points, and emerging market trends
• Developing strategic vision for 4 products, including flagship ImagePro and niche solutions for 3D imaging, gel analysis, and array analysis
• Presenting to publicly traded Roper Industries Board of Directors in quarterly meetings
• Providing interviews to scientific publications as product authority and corporate voice

Bethesda, MD

Positioning company as industry leader, generating publicity through special promotions, online marketing, events, articles, and press releases