I'm a Web3 believer, an enthusiastic marketer who specializes in product positioning, new user acquisition, content creation, data analysis and project management. I am responsible for developing marketing strategies and plans to communicate the benefits of the products. By conducting market research, developing market positioning, creating brand stories, executing marketing campaigns, and analyzing performance data, I drive qualified growth and engagement to the products. I look forward to taking on more responsibilities and challenges in my career. Never stop learning and growing.Besides, I love to connect with like-minded people. Welcome to message me!
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Operations ManagerNightowl SeoPenang, Malaysia
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Operations ManagerNightowl Seo Jan 2023 - PresentSingapore- Developed standard operating procedures and systemised internal process to uphold service standards- Established client onboarding process to improve customer experience and achieved 30% time savings for the company- Built relationships with vendors and suppliers to ensure sustainability and quality- Setup and organised company resources and project documentations to improve efficiency- Wrote compelling copy for various mediums: SEO, Google Ads, Facebook Ads, Mailchimp, ActiveCampaign- Performed ad-hoc website management and content updates -
Senior Digital Marketing ExeEasyparcel Jan 2022 - Feb 2023Penang, Malaysia- Oversee and initiate plans for 7 business units. (SocialMd, Data Analysis (GA4), KOL Mgt, Campaign Planning, Inventory Mgt, Retention Marketing, Copywriting & EDM Mailchimp Content Planning)- Plan and monitor strategic plan for new user acquisition- Assist in providing reports for regulatory & management meeting purposes.- Plan and take charge of QAQC testing for new features launching on website- Develop, execute, coordinate, and measure select marketing campaigns tied to core markets (SG) -
Digital Marketing ExecutiveEasyparcel Sep 2020 - Dec 2021Penang, Malaysia- Initiated a series of creative content including email, digital, and social media.- Manage Facebook and Instagram account (EasyParcel Singapore)- Monitor and analysis the trend of social media activity in terms of likes, follow and subscribes in. - Launch Facebook and Instagram ads for brand awareness, user acquisition, and A/B testing.- Actively acquire new ideas and localize the ideas at the same time.- Process company's product on daily basis- Execute other ad-hoc tasks as and when directed by the team lead.
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Marketing InternEasyparcel Jun 2020 - Aug 2020Penang, MalaysiaKey Roles & Responsibilities (Job Description)- Assist in planning, executing and evaluating marketing campaigns.- Plan and run advertising campaigns.- Engage and strengthen relationships with customers / partners / bloggers through different channels such as web, blog and social media network.- Build up brand awareness among the blogging community.- New business leads penetration and business opportunity evaluation.- Do market research and competitor analysis on Singapore's logistic and e-commerce industry.- Create knowledge base articles and tips.
Kathy Kok Education Details
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Marketing
Frequently Asked Questions about Kathy Kok
What company does Kathy Kok work for?
Kathy Kok works for Nightowl Seo
What is Kathy Kok's role at the current company?
Kathy Kok's current role is Operations Manager.
What schools did Kathy Kok attend?
Kathy Kok attended Universiti Tunku Abdul Rahman (Utar).
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Kathleen Kok
Petaling Jaya -
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