Kathy Kok Email & Phone Number

Penang, Malaysia

Penang, Malaysia

Singapore

- Developed standard operating procedures and systemised internal process to uphold service standards- Established client onboarding process to improve customer experience and achieved 30% time savings for the company- Built relationships with vendors and suppliers to ensure sustainability and quality- Setup and organised company resources and project documentations to improve efficiency- Wrote compelling copy for various mediums: SEO, Google Ads, Facebook Ads, Mailchimp, ActiveCampaign- Performed ad-hoc website management and content updates

Penang, Malaysia

- Oversee and initiate plans for 7 business units. (SocialMd, Data Analysis (GA4), KOL Mgt, Campaign Planning, Inventory Mgt, Retention Marketing, Copywriting & EDM Mailchimp Content Planning)- Plan and monitor strategic plan for new user acquisition- Assist in providing reports for regulatory & management meeting purposes.- Plan and take charge of QAQC testing for new features launching on website- Develop, execute, coordinate, and measure select marketing campaigns tied to core markets (SG)

Penang, Malaysia

- Initiated a series of creative content including email, digital, and social media.- Manage Facebook and Instagram account (EasyParcel Singapore)- Monitor and analysis the trend of social media activity in terms of likes, follow and subscribes in. - Launch Facebook and Instagram ads for brand awareness, user acquisition, and A/B testing.- Actively acquire new ideas and localize the ideas at the same time.- Process company's product on daily basis- Execute other ad-hoc tasks as and when directed by the team lead.

Penang, Malaysia

Key Roles & Responsibilities (Job Description)- Assist in planning, executing and evaluating marketing campaigns.- Plan and run advertising campaigns.- Engage and strengthen relationships with customers / partners / bloggers through different channels such as web, blog and social media network.- Build up brand awareness among the blogging community.- New business leads penetration and business opportunity evaluation.- Do market research and competitor analysis on Singapore's logistic and e-commerce industry.- Create knowledge base articles and tips.