Kathy Larson

Kathy Larson Email and Phone Number

Sr. Manager, Product Marketing, Application Modernization at Rocket Software @ Rocket Software
Kathy Larson's Location
Littleton, Colorado, United States, United States
Kathy Larson's Contact Details

Kathy Larson personal email

n/a

Kathy Larson phone numbers

About Kathy Larson

Marketing professional working for a great company! If you don't know Rocket Software, learn more about us. We make software that matters.

Kathy Larson's Current Company Details
Rocket Software

Rocket Software

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Sr. Manager, Product Marketing, Application Modernization at Rocket Software
Kathy Larson Work Experience Details
  • Rocket Software
    Product Marketing Manager
    Rocket Software Jan 2020 - Present
    Waltham, Ma, Us
    View
  • Rocket Software
    Marketing Manager, Multivalue
    Rocket Software Nov 2014 - Jan 2020
    Waltham, Ma, Us
    View
  • Ll Johnson Distributing Co.
    Advertising Manager/Web Manager
    Ll Johnson Distributing Co. Jan 2012 - Dec 2014
    Under the direction of the President/CEO and department heads, developed and published a new web site using Adobe Dreamweaver. Keep the web site fresh and up to date. Lay out and design eight print ads six times each year for Colorado Green magazine. Support tradeshow presence with invitations, posters, ads, postcards, etc. Develop brochures for our rental market. Conduct online surveys for customer retention using Survey Monkey.
  • Colorado Wildlife Federation
    Sr. Graphic Designer/Marketing Manager
    Colorado Wildlife Federation Sep 2008 - Jan 2012
    Kept the CWF web site content updated and fresh. Implemented and monitored Google Analytics. Laid out and distributed both a print and an electronic quarterly newsletter (via Constant Contact). Learned eTapestry online database for member renewal and donation statistics. Set up and managed CWF’s Facebook and Twitter presence. Created CWF’s AmazonSmile account to give members another way to support this 501(c)(3) non-profit. Laid out, designed and edited/proof read brochures. Supported member and member-drive events including The Sportsmen Expo and smaller silent auctions. Coordinated daily and annual fund-raising events such as Colorado Gives Day, Community Shares and Workplace Giving.
  • Adamworks Inc.
    Sr. Graphic Designer/Marketing Manager
    Adamworks Inc. Mar 2008 - Apr 2010
    Developed and launched the company’s first web site. Copy wrote, laid out/designed marketing materials. Designed a sign for the outside of the building. Stepped in and put together RPFs to help secure future business for the company. Designed banner for tradeshows. Developed HTML email blasts to generate sales leads. Wrote the company’s first customer success stories.
  • Recondo Technology
    Sr. Marketing Manager/Graphic Designer
    Recondo Technology Nov 2006 - Mar 2008
    Worked with the marketing VP on the “go to market” plan for this health care software start-up. Copy wrote and/or edited all customer-facing marketing collateral including brochures for software and services, case studies, newsletters, and web site content. Designed graphics for the corporate logo, internal signs, trade show booths, PowerPoint templates, and web banner ads. Put together the company’s first press kit.
  • Adam Aircraft
    Sr. Graphic Designer
    Adam Aircraft Apr 2004 - Nov 2006
    Responsible for all graphic design from business card layout to the sides of semi trucks to a step and repeat banner that hung behind VP Dick Cheney during his visit. Created a calendar each year featuring photos of the jet and the twin prop. Used Photoshop extensively to try out paint schemes on airplane photos for customers. Laid out/designed pocket folders, brochures, magazine ads, PowerPoint templates, and posters. Developed a sticker for the Miami Vice movie that featured one of our airplanes. Supported internal staff by developing PDF-based human resource forms and sales contracts.
  • Quovadx
    Sr. Marketing Writer
    Quovadx Jun 2002 - Apr 2004
    Copy wrote all external documents including brochures, case studies, white papers, IR FastFacts, and press releases. As software and services had to become HIPAA-compliant, updated all documents including PowerPoint presentations. Helped get Quovadx recognized by Software Magazine at a Top 500 Software Provider. Worked with Gartner analysts covering the health care software space to gain recognition in the Magic Quadrant.
  • Imr (Now Opentext)
    Marketing Writer
    Imr (Now Opentext) Jun 2001 - Jun 2002
    Updated brochures by working with documentation, sales, engineering and marketing departments to highlight features/benefits of new versions. Developed customer success stories and case studies by interviewing customers, including gaining approval. Worked with engineering and sales to write technical and business white papers to use at critical points in the sales cycle. Helped implement a new brand including logo, catch phrase and messaging.
  • New Era Of Networks
    Sr. Manager, Investor Relations
    New Era Of Networks May 1996 - Jul 2001
    Us
    Developed and distributed the company’s first Investor Update information packet to communicate more openly with investors. Talked and presented to institutional, sell-side analysts covering NEON to create interest, excitement, and to set financial performance expectations. Initiated the company’s first voice-mail program to securities analysts to alert them of important news. Updated content and look of NEON’s IR web site. Created and updated PowerPoint-based investor presentation given by NEON C-level executives to the investment community as well as the CFO’s board of directors’ presentation. Monitored NEON stock price and announcements as well as competitors, partners, and peers. Scripted the CEO’s speech for the annual meeting. Edited and proofed the company’s 1999 annual report. Wrote and gained approval for numerous quarterly earnings releases.
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  • New Era Of Networks
    Sr. Marketing Manager
    New Era Of Networks May 1996 - Jul 2001
    Us
    Launched NEON’s spot cable advertising campaign: found customers to participate in testimonial-style ads; scripted and story-boarded ads; gained approval of both NEON senior management and customer’s senior management including Sumitomo, Monsanto, Primark, BroadVision, Commerce One, and Jato Communications; interviewed C-level executives for ads; art directed and produced seven thirty-second spots working with a production company. Purchased cable media directly for Denver and worked with a media buyer for New York, San Francisco, Boston, Atlanta, and Chicago. Scripted, art directed, and produced a three-minute multimedia opening video for NEON’s first User Conference, including coining the company’s vision statement “The Right Information at the Right Time.” Posted press releases and other material to NEON’s web site as backup web master. Assured consistency of look and message as editor of all outbound marketing material. Supervised outside vendors on writing and approval of case studies, white papers, and brochures. Developed concepts for print advertising campaign and Web banner ads. Worked with an agency to upgrade NEON’s collateral after the IPO. Worked closely with NEON Investor Relations to design Annual reports/quarterly brochures. Assisted Documentation Group by designing new packaging including CD inserts, documentation covers and boxes. Helped Product Development by creating new splash screens. Worked with CEO, CFO and CMO on producing investor presentations.
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  • New Era Of Networks
    Marketing Manager
    New Era Of Networks May 1996 - Jul 2001
    Us
    Designed, wrote, and supervised production of the company’s first set of marketing collateral on time and within budget. Desktop published collateral using Quark Xpress. Designed direct mail pieces sent to purchased lists to generate leads for sales force. Trade show coordination and attendance, including meeting the challenge of coordinating international shows in Florence, Italy and Sydney, Australia. Worked with NEON engineering on the flow and scripting of a Windows NT-based demo. Designed and produced PowerPoint-based presentations for the press, potential investors, and prospects. Worked with an outside PR firm: writing press releases and articles for publications. Contributed to sales productivity by completing RFPs and RFIs.
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  • Odyssey Development, Inc
    Director Of Marketing Isys
    Odyssey Development, Inc Sep 1995 - May 1996
    Responsible for a $1.2 million annual marketing budget. Completed marketing collateral design, development, and production for existing and new products. Repackaged collateral with a professional look without spending a large sum of money. Trade show coordination and attendance (four major shows and eight smaller shows) including developing innovative methods for generating qualified leads. Advertising development and placement in strategic publications, including working with an agency on ad design. Web page management (hired and managed a firm to develop and maintain the site), including content development, implementing a lead tracking system, and lead follow-up. Public relations campaign-hired a consultant, determined a tier-one publication list, developed an editorial calendar and opportunity matrix, and pursued publications for general article, case study, and product announcement placement. Developed and implemented successful direct mail campaigns to both the installed base and purchased lists for lead generation. Assisted sales with lead-generation activities including demo development.
  • Unidata, Inc
    Manager, Marketing Programs
    Unidata, Inc Jan 1992 - Aug 1995
    Created and implemented lead generation programs for the field sales organization and the reseller channel including direct mail campaigns; telemarketing development, coordination, and script writing; working with a mail house; and obtaining funds from hardware and software vendors. Created and distributed periodic informal communications to the reseller channel via a newsletter, product announcements, competitive analysis documents, and a sales guide.Addition responsibilities:GartnerGroup relationship managerUser group/VAR meeting organizerManager, PR and Marcom
  • Unidata, Inc.
    Product Marketing Manager
    Unidata, Inc. Jun 1993 - Apr 1994
    Determined future direction of in-house products. Worked with engineering to develop and implement product specifications; sales to determine market demands; education to develop training classes; technical support to track bug fixes and enhancement requests; documentation to create product manuals; public relations to promote the products; and order entry to determine ordering/shipping procedures. Maintained relationship with third-party software vendor including: contract renegotiation, product enhancement and bug fix requests; product documentation and collateralization; reference account identification; PC-based demo creation; liaison between all Unidata departments and third-party vendor; and presentations for potential customers at trade shows, in-house, and at other events.Additional responsibilities:Promotional campaigns targeting increased product salesAnalysis of product sales
  • Unidata, Inc.
    Vendor Relations
    Unidata, Inc. Jan 1992 - Jun 1993
    Established and maintained relationships with hardware and software vendors. Main point-of-contact between vendors and all Unidata departments. Information gathering and reporting of vendor-related sales for internal use and for relationship strengthening. Developed and implemented vendor-sponsored marketing campaigns. Leveraged free and loaner hardware and software from vendors.

Kathy Larson Skills

Copywriting Desktop Publishing Web Design Strategy Marketing Communications Marketing Product Marketing Competitive Analysis Public Relations Sales Salesforce.com Lead Generation Email Marketing Newsletters Enterprise Software Social Media Press Releases Management Strategic Communications Strategic Planning Marketing Strategy Crm Start Ups Customer Relationship Management Constant Contact Spreadsheets Microsoft Excel

Kathy Larson Education Details

  • Fort Lewis College
    Fort Lewis College
    Business Administration
  • University Of Colorado Boulder - Leeds School Of Business
    University Of Colorado Boulder - Leeds School Of Business
    Information Systems

Frequently Asked Questions about Kathy Larson

What company does Kathy Larson work for?

Kathy Larson works for Rocket Software

What is Kathy Larson's role at the current company?

Kathy Larson's current role is Sr. Manager, Product Marketing, Application Modernization at Rocket Software.

What is Kathy Larson's email address?

Kathy Larson's email address is km****@****msn.com

What is Kathy Larson's direct phone number?

Kathy Larson's direct phone number is +178157*****

What schools did Kathy Larson attend?

Kathy Larson attended Fort Lewis College, University Of Colorado Boulder - Leeds School Of Business.

What skills is Kathy Larson known for?

Kathy Larson has skills like Copywriting, Desktop Publishing, Web Design, Strategy, Marketing Communications, Marketing, Product Marketing, Competitive Analysis, Public Relations, Sales, Salesforce.com, Lead Generation.

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