Kathy Long

Kathy Long Email and Phone Number

🌟 Brand Marketer | 25 Years of Success | Storytelling Enthusiast | Power of Pull Brands 🌟 @ Mannington Commercial
Kathy Long's Location
Kennesaw, Georgia, United States, United States
Kathy Long's Contact Details

Kathy Long personal email

n/a
About Kathy Long

With over 25 years of experience driving brand success, I believe that the heart of marketing lies in storytelling and the power of pull brands. My focus is on creating memorable brand experiences that naturally draw customers in, fostering lasting connections and loyalty. From crafting compelling narratives to shaping brand identities, I’m passionate about elevating brands through innovative strategies that resonate with audiences and stand the test of time.Let’s connect and create impactful stories together!

Kathy Long's Current Company Details
Mannington Commercial

Mannington Commercial

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🌟 Brand Marketer | 25 Years of Success | Storytelling Enthusiast | Power of Pull Brands 🌟
Kathy Long Work Experience Details
  • Mannington Commercial
    Director Of Commercial Marketing
    Mannington Commercial Mar 2019 - Present
    Calhoun, Georgia, Us
    Spearheaded marketing strategy and execution for the commercial division, leading a high-performing marketing team to drive brand growth across six product lines.Developed and launched comprehensive marketing plans for new product introductions through trade shows, digital advertising, email campaigns, collateral development, and webinars, boosting customer engagement.Led CEU content creation, resulting in a 75% increase in the number of presentations delivered to industry professionals.Produced high-impact blog articles and eBook offers, generating an average read time of 4 minutes and enhancing audience retention.Managed a marketing team, fostering collaboration and ensuring consistent implementation of brand standards and voice across all marketing materials and channels.
  • Aquafil Usa
    Brand Communications Manager
    Aquafil Usa 2016 - 2019
    Cartersville, Georgia, Us
    Led award-winning brand communication efforts, securing prestigious accolades including NeoCon Gold Award and Green Good Design Awards in 2017 and 2018.Managed product development and rollouts through strategic trade shows, advertising campaigns, collateral creation, webinars, and plant opening events.Developed and executed integrated marketing strategies, overseeing public relations and website management to enhance brand visibility.Created and managed a successful intern program, mentoring young talent and fostering growth within the company.Gained national attention for strategic product collaboration with the Miami Hurricanes football program, driving significant brand exposure.
  • Jfga
    Marketing Manager
    Jfga 2014 - 2016
    Created and implemented a comprehensive digital strategy, leading to a 300% year-over-year increase in engagement and a 12% response rate for direct mail donations.Developed a cohesive brand strategy for the umbrella organization and tiered departments, resulting in a 14% increase in social media engagement.Strategically developed and executed marketing plans across all departments, driving organization-wide alignment and enhanced brand visibility.
  • Emory Healthcare
    Marketing Manager
    Emory Healthcare 2012 - 2014
    Atlanta, Ga, Us
    Successfully planned and executed a $4.5M rebrand, leading a strategic rollout that elevated brand positioning and market presence.Managed a $6M marketing budget across multiple departments, achieving a 10% reduction in waste through efficient allocation and cost control.Transformed the marketing department into a high-performing in-house agency by implementing traffic and production standards, improving job turn-time by 15% within 3 months and 20% within 9 months.
  • Inferno
    Production Manager, Traffic Manager, Media Planner/Buyer
    Inferno 2004 - 2012
    Gb
    Winner: 2005 Production Manager of the Year, Memphis Advertising Federation, recognized for excellence in marketing execution and project management.Led strategic planning and execution of integrated marketing plans for a diverse client roster, including FedEx, Smith & Nephew, NuVasive Spine Technology, The Recording Academy, University of Memphis, Terminix, Morrison Homes, and more.Served in multiple agency roles, from project management and media planning/buying to production/traffic management, and overseeing broadcast and interactive projects.Implemented systemic standards to streamline agency processes, enhancing efficiency and project outcomes.
  • Us Investigations Services
    Special Investigator - Top Secret Sci Clearance
    Us Investigations Services 2002 - 2004
    Winner: Top Investigator Gold Award 2003, recognized for outstanding performance and investigative excellence.Operated as an independent contractor with top secret SCI clearance, conducting sensitive investigations for the federal government.Demonstrated uncompromised expertise in adhering to federal regulations, with a strong focus on report writing and investigative techniques.

Kathy Long Skills

Project Management Advertising Marketing Marketing Communications Marketing Strategy Strategic Planning Brand Management Time Management Social Media Marketing Integrated Marketing Strategy Direct Marketing Social Media Management Direct Mail Brand Development Microsoft Office Creative Direction Email Marketing Copywriting Digital Marketing Art Direction Budgeting Print Production Traffic Management Microsoft Excel Microsoft Word Powerpoint Editing Proofreading Public Speaking Budgets Online Marketing Customer Service Leadership Crowd Fundraising

Kathy Long Education Details

  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Management
  • The University Of Memphis
    The University Of Memphis
    Organizational Communication

Frequently Asked Questions about Kathy Long

What company does Kathy Long work for?

Kathy Long works for Mannington Commercial

What is Kathy Long's role at the current company?

Kathy Long's current role is 🌟 Brand Marketer | 25 Years of Success | Storytelling Enthusiast | Power of Pull Brands 🌟.

What is Kathy Long's email address?

Kathy Long's email address is ka****@****fil.com

What schools did Kathy Long attend?

Kathy Long attended Georgia Institute Of Technology, The University Of Memphis.

What skills is Kathy Long known for?

Kathy Long has skills like Project Management, Advertising, Marketing, Marketing Communications, Marketing Strategy, Strategic Planning, Brand Management, Time Management, Social Media Marketing, Integrated Marketing, Strategy, Direct Marketing.

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