Held a multifaceted role accountable for driving the on-time and successful global market introduction of new and modified product lines: inkjet, thermal and cutter as a Marketing Specialist and Product Manager. Developed short-term and multi-year product forecasts based on in-depth market analyses. Charged with strategically positioning products and developing effective product proposals and key messages; worked collaboratively across multiple business units. Worked with suppliers to do beta product type for the machines, and developed go to market strategies.  Product Lifecycle Management - Involved in the full end-to-end product lifecycle, oversaw a tight coordination of resources and secured critical buy-in from key stakeholders and senior management. Conducted market feasibility studies encompassing in-depth competitor research. Initiated the development of a comprehensive business plan. Competitive Market Research - Relied upon to deliver critical information of product lines and new technology applications. Closely monitored competitive research and developed accurate understanding of competitive landscape, emerging market trends and customer preferences. Attended international trade shows with latest product technology breakthrough, collected relative information for new product ideas.  Collaborative Team Member - Liaison between research & development department, technology teams, customer service team, and consumers. Distributor Relationship Management - Built solid and productive relationships with international distributors and provided support by developing collateral marketing tools and effective strategies to enhance their sales volume and help grow and protect market share.  Marketing - Produced periodic press releases, annual advertisement planning of the products, articles on Sign industry magazines, social media exposure of the products. Technical Writing - Scripted product user’s manuals of two major product lines.

Tasked with forging and maintaining new business relationships; creating strong sales pipelines; increasing brand awareness and market footprint within the several key local markets throughout China. Identified core competitor base and provided senior management with critical market intelligence and insight. Business Development - Developed and implemented business expansion strategies and tactics that yielded successful entry into new market territories. Organized PR events and monthly marketing plans for sales team that assisted sales and brand awareness.o Successfully introduced the corporate program to Taiwan High Speed Rail Corporation and enrolled 200+ members. Did presentations and set the stage for the sales teams, organized events  Client Management - Effectively managed risk and mitigated potential business loss through the employment creative client management solutions.  Strong Presentation Skills - Conducted effective sales presentations to corporate accounts and meetings with executives of how to increase health awareness of the employees. Brand Management & Promotion - Continuously promoted the clubs’ visibility and image, in a positive light within the local market place and community such as trade shows, community events and advertisements.

• Administrative Support - Provided a variety of administration support for the Consultant Division, assisted with auditing services provided to clients.• Reporting - Processed information and generated critical reports.